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@hasbro

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Creating joy and community through the magic of play. ✨ #Hasbro

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Meet Sixth Wall: Hasbro’s new AI studio. 🎙️✨ Built to bring iconic characters into the age of AI through authentic, licensed character experiences, Sixth Wall is grounded in a simple belief: characters must remain true to their creators, their brands, and the fans who love them. 🫶 What makes Sixth Wall different?✔ Created for builders, rights holders, and partners to build trusted character experiences. ✔Talent-first, with a participation model that compensates performers and uses only authorized voice recordings.✔ Powered by CharacterOS, designed to preserve character personality, canon, voice, and safety guardrails. ✔ Introduces Behavioral Licensing: a new approach focused on how characters think, speak, and interact.✔ Built on Hasbro’s AI Principles, with commitments to safety, transparency, human creativity, and community respect. We’re also proud to launch with @elevenlabsio bringing select Hasbro characters to the company’s Iconic Marketplace. 🙌 ⬆️ Watch to hear directly from some of our legendary voice talent.🔗 Learn more at the link in bio. by @hasbro

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One billion fans. One simple truth: play connects us all. 🎲✨ In 2025, Hasbro brands delighted more than 1B people worldwide, through movies and mobile games, toys, tabletop, live experiences, and everything in between. That’s nearly 1 in every 8 people on the planet playing, watching, collecting, and connecting through our brands. And we’re just getting started. 👉 Swipe to see how our fans around the world play. #Hasbro #PlayToWin #TeamHasbro by @hasbro

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However you play…we’re here for it. 🎲 🎮 ✨ From tabletop adventures and toy box classics to blockbuster entertainment and original video games, Hasbro shapes worlds that spark creativity, build community, and stay with you for life. MAGIC. D&D. MONOPOLY. NERF. TRANSFORMERS. PLAY-DOH. PEPPA PIG. New first-party games like WARLOCK and EXODUS. And much more to come.Take a look at how we’re inspiring a lifetime of play. by @hasbro

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Hasbro has spent decades finding new ways to bring their characters to life, through toys, film, games, theme parks, and more. Today, they took the next step. Comment "Voice" for the link.Developers, enterprises, and app and experience builders can now integrate rights-cleared voices for Hasbro characters like Cobra Commander, Megatron, Col. Mustard, and Optimus into their products and experiences via the ElevenLabs Iconic Marketplace.Built in partnership with Hasbro and voice talent, these voices enable creation with trusted, licensed IP. by @hasbro

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Meet Kathy ✨, she helps bring fans closer to the brands they love through marketing across retail, e-commerce, and hobby shops including our Wizards Play Network (WPN).International Day of Play is almost here! 🎲 Check the link in bio to find a local WPN store and join the fun. by @hasbro

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Not your average day at the office: watching the newest Star Wars film on opening day with Action Buddy Grogu🌌🎬 by @hasbro

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What happens when a beloved franchise evolves in a “pig" way?A global cultural moment. 🐷💖Over the past year, the Peppa Pig “PIG Changes” campaign helped introduce Peppa’s baby sister, Evie, to families around the world...and the response has been incredible.In the past year our Peppa Pig team has been recognized with:🏆 60 award nominations (and counting!)🏆 36 award wins (and counting!)Including recent honors at the PRWeek Global Awards for:✨ Global PR Integration✨ PR Breakthrough✨ Grand Prix Campaign of the YearRecognition from @prweek @thedrummag @digiday @thetoybook @goodhousekeeping and more reflects the creativity, collaboration, and passion behind this franchise-defining moment.Huge congratulations to the Hasbro teams and partners who helped bring Baby Evie to life and create a campaign that resonated with fans across generations. 🙌 by @hasbro

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Anyone else remember these ✨iconic✨ items?🙋‍♀️ by @hasbro

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Celebrating women innovators at Hasbro HQ.✨Last week, we hosted our 2025 Women Innovators of Play Design Challenge winners for a full day of mentorship, collaboration, and all things play.From meeting our teams to touring our model shop, it was an inspiring reminder of the creativity shaping the future of our industry. 💡Congrats again to our winners, Remy Hilpp, Britta Nauta-Larsen, and Kate Hunt. 👏Think you’ve got the next great toy or game?Our 2026 Design Challenge returns this fall. Start brainstorming now! 👀Check out our website to learn more. (Link in bio)#WomenInnovatorsOfPlay #WomenInToy #ToyDesign #Innovation #WomenInBusiness by @hasbro

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At Hasbro, we believe play brings people together and creates real impact 🌎✨That’s why we were at Engage for Good, where purpose meets action 🤝 @engageforgood @firstbookorg by @hasbro

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Ever wonder what it's like to work in TV? Spend the day with Lauren at Hasbro's LA office 🎬✨#teamhasbro #dayinthelife by @hasbro

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What’s your go-to pump-up song? 🎧 The one that gives you that extra push: whether it’s the final email of the day… or the final mile of a marathon. In the lead-up to this Sunday’s London Marathon, we asked our #TeamHasbro runners: what’s on your playlist? 👉🏻Check out their picks. And drop your own go-to running song in the Comments! 🔗 For even more motivation, tune into Daddy Pig’s Motivation Mix – now streaming! (Link in bio)#LondonMarathon #TeamHasbro #PeppaPig by @hasbro

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