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BE ORIGINAL.
Helping fashion & lifestyle brands create compelling value through originality & strategy. Let’s find your people & connect with them🍷
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This bridal look? A love story of its own. Featuring the Mina earrings and Pearl bracelet/hair tie. 

👗 @samanthawoobride 
👰🏻‍♀️ @yuliahaidar_ 
📷 @underivedcreative 

#chicagowedding #chicagobride #merchandisemart #bride #bridalfashion #vogue #highfashion #bridalstyle #weddinginspo taken in Chicago, Illinois by @jaxiebridal
4
a year ago
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I LOVE THIS TREND & seeing all the gorgeous wedding dresses brides are trying on…

What I don’t love is the normalization of over-shopping I’m noticing in some comments.

I’m a shopper. I will shop til’ I drop, okay. Let’s get that straight. 

But remember, wedding dress shopping isn’t like a casual trip to the mall. It’s a special experience that deserves respect.

MORAL OF THE STORY… 

Brides, protect your peace & respect the businesses you’re supporting. 

Over-shopping can create unnecessary stress on you & it negatively impacts small businesses.

Let’s keep the focus on finding “the one” without overwhelming yourself or the boutiques you love.

Thank you for tuning into my TED Talk 📣🎤

#weddingdressshopping #bridalshop #bridalstore #bridalboutiqe #bridetobe #yestothedress #bridalshopping by @jaxiebridal
33
2 years ago
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& by photos I mean memes…

They say a picture paints a thousand words, so I figured I’d let these memes do the talking. 

Always channeling my inner Meryl Streep & Kris Jenner 🧘‍♀️ 

P.S. I was Kris Jenner for Halloween one year & it’s still one of my fav costumes to date. 

#socialmediamanager #socialmediamarketing #bridal #fashion #womenownedbusiness taken in Washington D. C. by @jaxiebridal
5
2 years ago
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Tired of staring at your Instagram feed with a mix of envy & despair? You’re not alone 🫶

I get it… running a business is hard enough without the added stress of being an Instagram expert. But let’s face it, your brand deserves better.

& a good feed goes deeper than just “oh well this looks pretty” - swipe to the last slide to find out more.

Ready to hand over your IG & reclaim your time (& your sanity)? Let’s chat xx

P.S. If you know me, you KNOW I love a good transformation. I had What Not To Wear & HGTV on repeat growing up 👧🏻

#boutiqueowner #boutiquefashion #bridalshop #bridalboutique #bridalstore #instagrammanagement #instagramfeed by @jaxiebridal
2
2 years ago
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Oh, sorry… you want me to jump in a wedding dress!?!? Yeah, okay. 

Who knew modeling wedding dresses would be part of the social media manager job description 🤳

Getting hands-on with these wedding dresses isn’t just fun (although, it definitely is). It’s about understanding every detail, from the fabric to the fit, so I can create content that truly speaks to brides & retail partners. 

Want to elevate your bridal or fashion brand with captivating content? Let’s chat 🍷📞

#socialmediamarketing #bridal #weddingdresses #bridalfashion #bridaltrends #bridalstyle #socialmediamanager taken in Race & Religious by @jaxiebridal
12
2 years ago
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Challenges are inevitable, but sometimes it’s all about shifting perspective.

As Marie Forleo reminds us: “Everything is Figureoutable!” (bless her soul)

I read her book a few years ago & LOVED IT. Now, whenever I’m feeling overwhelmed & on the verge of tears (I’m a stress crier 👏), I repeat it like a mantra…

everything is figureoutable
everything is figureoutable
everything is figureoutable

It’s about focusing on what you CAN control & finding a solution, even if it’s not perfect.

If you find yourself saying, “No, Mere, everything is not figureoutable” then swipe right for @marieforleo 3 rules for a figureoutable mindset. 

It might not be the solution you envisioned, but there’s ALWAYS a way forward. Where there’s a will, there’s a way.

This post goes out to anyone who needs a little reminder that they’re capable 😌

#smallbusinessowner #womanowned #womenowned #smallbizowner #supportsmall #boutiqueowner taken in Washington, D.C. by @jaxiebridal
2
2 years ago
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Front-row intel for your brand…

Constantly keeping my finger on the pulse of the bridal fashion world is a necessity & something I genuinely LOVE doing. 

Experiencing the latest bridal collections firsthand – the fabrics, the craftsmanship, the overall trends – provides invaluable insights that translate directly to your bridal brand’s success. 

It’s a strategic investment in staying ahead of the curve & bringing you the trends that will resonate with your brides (the food, cava, views, & shopping were obviously a strategic perk). 

I remember going to my first bridal market in Chicago circa 2019. Now I’m traveling internationally to sit in on fashion shows… it’s definitely a pinch me moment 😌 I know 20 year old Mer never saw that in her future.

I’m going to be posting some of my fav bridal trends on my feed in the near future so stay tuned 🍷 Cheers xx 

#bridaltrends #bridetrends #bridal #weddingdresses #bridalgowns #bridalfashionweek #barcelonabridalfashionweek taken in Barcelona, Spain by @jaxiebridal
4
2 years ago
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It’s time to develop a loyal customer base, differentiate your brand, increase your sales traffic, & simply just do better all around. Guess what... 
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we know how to make that happen 😉 
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SERVICES WE OFFER:
01. Instagram Management
02. Content Creation & Planning
03. Creative Consulting & Strategy
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DM us ‘HELLO’ for a free 30-minute discovery call!
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#digitalmarketing #digitalmarketingtips #digitalmarketingagency #brandstrategy #brandstrategist #brandingtips #smallbusinesshelp #socialmediamanager #socialmediamanagement #socialmediastrategist #socialmediahelp #smallbiztips #smallbizowners taken in Washington D. C. by @jaxiebridal
0
3 years ago
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Brands thrive in the fine balance of resonating & differentiating...
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As human beings, it’s beyond important to resonate & feel connected. To belong is a deeply human trait. But as a brand, it’s also critical to differentiate. 

Here are two essential things every brand must do to be successful: 
1. Differentiate
2. Resonate 
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differentiate // be you
You’re the only one who does what you do, precisely the way that you do it.
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differentiate // be original 
Someone out there is looking for *exactly* what makes you different. 
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resonate // be specific
You don’t even like everyone, so stop trying to appeal to everyone.
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resonate // be human 
Human behavior & connection should always lead you.

#smallbusinessowner #smallbusinessowners #smallbizowner #womanownedandoperated #smallbusinesstips #smallbiztips #fashionindustry #boutiqueowner #boutiqueowners taken in New York City by @jaxiebridal
0
3 years ago
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Our brand name, Underived Creative, takes inspiration from our mission... to inspire brands, & the humans behind them, to be fiercely original. 
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UNDERIVED // original, not derived or copied.
CREATIVE // innovate, producing original ideas. 
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As human beings, it’s beyond important to resonate & feel connected. To belong is a deeply human trait. But as a brand, it’s also critical to differentiate. We thrive in the fine balance of resonating & differentiating.

#marketingagency #smallbusinessowner #brandstrategytips #marketingtips #digitalmarketing #socialmediamanager #socialmediamarketing taken in Washington, D.C. by @jaxiebridal
0
3 years ago
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IT’S ME. 
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Hi, I’m Meredith. I’m the nap-loving, fashion-addicted, bathrobe connoisseur & the boss of Underived Creative (we’re a digital marketing agency that specializes in organic, well-branded content for bridal & fashion brands). 
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I’ve never met a challenge I didn’t like… JUST KIDDING. I’ve met plenty of challenges I didn’t like...but, as a people-pleasing, type 3, goal-oriented person does, I took them all on &, honestly, I’ve learned a lot. My favorite lesson & a basis for all human growth -  you live, you learn, you adapt. 
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It’s essentially how I run a business, how I pursue marketing, & how I continue to live my life. 
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Trends, human behavior, social media, consumer motivation; it’s all constantly changing … but all it takes is a little living, learning, & adapting to create a strong, enduring brand.
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Swipe right for some of my favorite things in this world 💅 
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#hersuccess #creativeeconomy #mycreativecommunity #passion #herestothecreatives #SavvyBusinessOwner #risingtidesociety #creativeentrepeneur #weddingindustry #MyCreativeBiz #communityovercompetition #weddingpros #fashionindustry #socialmediamanager #socialmediamanagement #weddingindustryexperts #femaleentrepreneurs #inspiredbythis #babessupportbabe #empoweringothers #womenwithvision #createyourhappy taken in Washington D. C. by @jaxiebridal
18
3 years ago
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