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Upcycle Communications

@upcycle_comms

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Creative communications and cultural intelligence for luxury brands
SG | MY | PH
#UpcycleComms
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Some exciting news about our new look. We’ve got a new website that brings our thinking to life, sharing more about our approach and capabilities as well as the brands we partner with across luxury, travel, hospitality and lifestyle. We’re excited about this next chapter — and the stories and possibilities that come with it! Take a look: www.upcyclecomms.com #UpcycleComms #PRLife by @upcycle_comms
Just last week, we celebrated the reopening of @heveyasg flagship showroom and a new chapter in Tiong Bahru, reimagined around the art of rest. Reimagined by Argentinian artist Clelia, the refreshed heritage shophouse invites guests to slow down and experience rest beyond the products themselves. Handmade ramie fibre art, beaded wooden panels, reclaimed timber and brass accents come together in a warm, earthy palette. The brand’s founder Stefan Magnus was also present to share the story behind the brand and the vision for its refreshed space. It was a pleasure for our team at Upcycle to help bring Heveya’s next chapter to life, transforming its flagship into more than a store, but a sleep sanctuary where thoughtful design meets the art of rest. #UpcycleComms #PRLife by @upcycle_comms
The F1 weekend may have crossed the finish line, but we’re still riding the high! 🏁 @tumitravel welcomed McLaren Mastercard Formula 1 Team driver @oscarpiastri to its Marina Bay Sands store for an exclusive Meet & Greet, celebrating TUMI’s longstanding partnership with McLaren.   Our very own Senior Account Director Felicia got in the driver’s seat to lead an intimate Q&A with Oscar, chatting about his time in Singapore with a room of media and VIP guests.   Bringing the spirit of the track to life beyond race day, the TUMI | McLaren collection combines precision, innovation and performance in travel essentials engineered for life on and off the track. Explore the collection in stores and online at TUMI.sg.   #UpcycleComms #PRLife #TUMI #TUMISG #TUMIMcLaren by @upcycle_comms
@bpdesilvajewellers returns to Raffles City Shopping Centre with the opening of its second boutique and the launch of Grand Voyage—a fine jewellery collection inspired by the spirit of adventure and the enduring symbolism of the sea. A homecoming for the brand, the return to Raffles City almost three decades after its original boutique first opened here in the 1990s was celebrated with an intimate session with Creative Director Shanya Amarasuriya, who shared the story behind this special return. And because every voyage is better with a little curiosity, guests were invited to Dip into the Unknown: an interactive experience where a little leap of faith might just lead to a surprise. The experience is open to the public till 31st October. Visit the Raffles City boutique at 01-36D and take your dip for a chance to win a gift — a gesture inspired by our Founder’s first Grand Voyage. Limited to the first 10 dips a day - so come early! #UpcycleComms #PRLife #BPdeSilva #SafekeepingStoriesSince1872 #BPdeSilvaRafflesCity by @upcycle_comms
Last week, @walkjapan’s CEO Paul Christie visited Kuala Lumpur and Singapore to share his journey off the beaten path with local media and KOLs. On Tuesday, Paul hosted guests at Otoba @ The Five for Japanese bites, drinks and tunes while sharing his personal tales from almost 40 years living in Japan’s less-travelled corners, as well as a look at what lies ahead for Walk Japan’s 35th anniversary next year. On Thursday, he arrived in Singapore and joined travel journalist Karen Tee for a fireside chat at The Mandala Club on resilience and reinvention. Together, they discussed their personal encounters on tour and how they witness Japan’s ability to endlessly, adapt, reinvent and enchant. A huge thank you to everyone who joined us. We hope to see you on the trail soon. #UpcycleComms #PRLife #WalkJapan by @upcycle_comms
Inspired by the rugged alpine terrain of the Alps, @tumitravel’s Fall 2026 collection is built around the adventurous journey to the summit. The collection takes a more understated approach to luxury, with elegant pieces in elemental hues, from deep Alpine greens and slate greys to glacial blues and warm timber tones. We invited our media and creator friends to explore the brand’s latest offerings at TUMI’s new boutique at Paragon. With an open layout featuring heritage walls, and a central magnetic wall display, TUMI Paragon’s modern, minimalist aesthetic is an extension of the brand’s more considered approach to travel. At TUMI, performance and luxury have never been mutually exclusive. They are the standard. This season, that standard reaches new heights. Check out the new range — in stores and online now at TUMI.sg. #TUMI #TUMISG #UpcycleComms #PRLife by @upcycle_comms
POV: You join us for a 48-hour stay at @movenpickbintanresort 🌴 For Ariel, last week meant swapping the office for a stay at Mövenpick Resort & Spa Bintan Lagoon where she chaperoned a group of our creator friends through two days of resort tours, Chocolate Hour, batik painting, beach club sunsets, and more good food than we could count. 48 hours in paradise? That’s all in a week’s work. Because when you’re handling PR for travel destinations, even checking in is part of the job 😉 #UpcycleComms #PRLife by @upcycle_comms
There’s an art to a good night’s rest - and it starts with finding what works for you. From now through 14 September, @heveyasg unveils an immersive experience on Level 3 of @tangssg at Tang Plaza, exploring how natural materials, thoughtful design and personalised comfort can shape the way we rest. Discover the natural organic latex at the heart of Heveya’s DNA, personalised comfort for different sleepers, and a more sensory side to rest - from the impressive Family Bed to an artful installation reimagining the natural wool used in Heveya’s Wool Mattress Toppers, complemented by scents from @panpuriofficial throughout the space. Visitors can also enjoy a special pop-up offer on Heveya’s WOL Mattress, available exclusively at TANGS. And if you’re still perfecting your own sleep space, there are limited spots left for tomorrow’s Bed & Interior Styling Workshop (5 Sept), led by Barbara Fritschy of Make Room. The pop-up continues with a Better Sleep & Spinal Health Talk with Dr Clara on 12 September. Registrations can be made via the Tangs workshop website, with attendees also taking home a specially curated Heveya goodie bag, featuring linen pillowcases, a bamboo eye mask, PAÑPURI body care treats, alongside a selection of wellness vouchers. #UpcycleComms #PRLife by @upcycle_comms
No two days feel the same — and the way we care for ourselves shouldn’t either. For @panpuri_official, fragrance has always belonged to that idea of care, and Care Eau de Parfum carries it further: ten fragrances, each composed as its own inner memory, built on the concept of What Stays — an intimate expression of fine fragrance designed to be alcohol-free and softly diffusive, staying close to the wearer with a presence that feels intimate, clear, and enduring, lasting six to eight hours.   To commemorate the recent launch of Care Eau de Parfum in Singapore, we welcomed our beloved media and creator friends to an afternoon of introspection and discovery where they had an exclusive, first-hand experience of the fragrances. Our guests spent the time slowly getting acquainted to the story and scent notes behind each of the ten new scents, eventually finding the one that resonated best. The one scent that invited them to revisit moments in their lives oft dismissed. The one scent that would feel at home in their daily rituals of self-care.   Some days call for grounding. Others require a much needed boost. If you ever felt like you needed a moment to pause, to reset, or simply to return to yourself, Care Eau de Parfum is now available at PAÑPURI’s Sensorial Boutiques in Takashimaya SC and TANGS.    #Panpuri #PanpuriSingapore #UpcycleComms #PRLife by @upcycle_comms
We told you Hi Stranger wasn’t your average cocktail bar — and it turns out those in the know think so too.  From classics reimagined with unexpected spirits, interactive flavour maps and a space designed for exploration, Hi Stranger offers the kind of experience that is genuinely so much fun to pitch.  This is a spot built on discovery and craft, making rare spirits feel approachable. If you haven’t been yet, swipe to find out what’s all the buzz about, and then head down this weekend for a cocktail (or three)! #UpcycleCommunications #PRLife by @upcycle_comms
Sawadee ka! 🇹🇭✨ Recently, we gathered our our media and creator friends to @grandcopthornewaterfront to celebrate the launch of Food Capital’s Thailand Flavourscape Buffet, a 6-hands culinary showcase led by award-winning Executive Chef David Toh alongside Thai guest chefs, Chef Witoon Kamonphun and Chef Nawamin “Boss” Pinpathomrat. The buffet brings together Thai favourites and regional specialities, including Grand Tom Yum Goong, Wagyu Massaman Curry, Signature Yellow Curry Flower Crab, Southern Phuket-Style Braised Pork Belly, and interactive live stations featuring Thai Boat Noodles and Moo Ping Pork Skewers. A big thank you to everyone who joined us to celebrate! 💛If you’re craving an authentic taste of Thailand, the buffet is available until August 10. #ThailandFlavourscapeBuffet #GrandCopthorneWaterfront #FoodCapitalSG #UpcycleComms #PRLife by @upcycle_comms
To celebrate the opening of @panpuriofficial’s second Singapore Sensorial Boutique, nestled in the heart of TANGS Orchard, we welcomed our media and creator friends to step into a sanctuary designed for the restoration of mind, body and soul. Conceived in collaboration with local studio @pupiloffice, the Peranakan-inspired boutique draws from the quiet familiarity of the shophouse — the gentle threshold of the five-foot way, warm timber, cool ceramic surfaces, and a central open space that feels less like retail and more like somewhere you already know. Guests moved through the boutique at their own pace, discovering fine fragrances, body care and holistic rituals that bridge Eastern healing traditions with contemporary wellness. It’s the kind of space that invites you to slow down; and when a space feels like home, that exploration comes easily. #Panpuri #PanpuriSingapore #UpcycleComms #PRLife by @upcycle_comms

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