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Visit Pacific Grove

@visitpacificgrove

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Stay curious. Stay awhile.
Discover Pacific Grove, CA - a coastal refuge of ocean trails, historic treasures, and natural wonders.
👇Plan your stay.

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✨🎄 Light up the night in Pacific Grove! Join us for the 23rd Annual Holiday Parade of Lights on Thursday, December 3, from 6–8 PM along Lighthouse Avenue in Downtown Pacific Grove! 🎅🏼 Enjoy festive floats, marching bands, twinkling lights, and a special visit from Santa as we celebrate the magic of the season in America’s Last Hometown! ❤️✨
📅 Thursday, December 3, 2026
⏰ 6:00–8:00 PM
📍 Downtown Pacific Grove | Lighthouse Avenue

🌟 Want to be part of the magic? Businesses, organizations, families, and community groups are invited to participate in this year’s parade for FREE! Visit www.pacificgrove.org to learn more and download a parade participant application.
Bring the whole family and get ready for a magical night of holiday cheer! 🎁🌟 by @visitpacificgrove

🍂 What to look forward to this November! Whether you’re here for a weekend getaway or call Pacific Grove home, there’s always something to discover.

From local art and live music to community celebrations, world-class golf, and holiday festivities, there’s plenty happening around PG and the Monterey Peninsula this month. 🌊✨

Here’s what’s coming up:
🎨 November 6 | First Friday Pacific Grove — Art, music, and local shopping!
🦦 November 6 | Otter Therapy Art Opening at the Pacific Grove Art Center
🏃 November 7–8 | Monterey Bay Half Marathon Weekend
⛳ November 17–22 | TaylorMade Pebble Beach Invitational
🍂 November 26–28 | Thanksgiving celebrations at Asilomar
🦋 November 28 | Monarch Magic at the Pacific Grove Museum of Natural History

Save this post, share it with a friend, and make some plans! by @visitpacificgrove

Cozy coastal days are calling. 🍂🌊

From scenic oceanfront strolls and wildlife sightings to cozy cafés, local bookstores, and sunset cocktails, fall is the perfect time to slow down and explore Pacific Grove.

Your perfect fall day in Pacific Grove, featuring:

📍 Monterey Bay Coastal Recreation Trail
📍 PG Meetinghouse
📍 Bookworks Café
📍 Pacific Grove Farmers Market
📍 The Caledonian at Kimpton Mirador Pacific Grove

Save this itinerary for your next coastal getaway! 🤎 by @visitpacificgrove

🎃👻 A spooktacular day in Downtown Pacific Grove! 🧡

Our 14th Annual Downtown Trick or Treat was filled with creative costumes, sweet treats, and Halloween fun for the whole family! 🍬✨

A HUGE thank you to all the local businesses, generous sponsors, and families who helped make this community tradition so special. We loved seeing Downtown Pacific Grove come alive with Halloween spirit! 🧡 by @visitpacificgrove

🦋✨ A little magic is returning to Pacific Grove!

Fall marks the beginning of monarch butterfly season in our beautiful coastal town, also known as Butterfly Town, USA! 💙

Each year, monarch butterflies make their way to Pacific Grove, where they gather in the trees to spend the winter. It’s one of the most special seasonal sights along the California coast.

🍂 Planning a fall or winter visit? Add the Monarch Grove Sanctuary to your itinerary and experience one of PG’s most beloved natural wonders.

🦋 Remember to admire these delicate visitors from a distance and help protect their winter home. by @visitpacificgrove

Some of Pacific Grove’s sweetest spots! 🍦🍪🍰✨

In honor of National Dessert Day, we’re highlighting a few local favorites:
🍦 Colette’s Ice Cream
🍰 Patisserie Bechler 🍪 Perfect Crumb Bakery 
💕 Treat yourself to something sweet! Stop by one (or all!) of these local gems and show some love to our Pacific Grove businesses! Save this reel for the next time your sweet tooth calls! 🍨 by @visitpacificgrove

🌟 Congratulations to all of our Pacific Grove Chamber members who were recognized in this year’s Best of Monterey County 2026 awards! 🎉

From incredible restaurants and local shops to talented individuals, community organizations, and beloved attractions, we’re so proud to see our members celebrated for everything they bring to our community! 💙

These awards are a reflection of the passion, hard work, and dedication that make Pacific Grove such a special place to live, work, and visit.

Join us in giving all of this year’s winners a big round of applause! 👏🏆 by @visitpacificgrove

Small town Saturdays in Pacific Grove 🦋🍂

The Butterfly Parade has been bringing the community together since 1939, celebrating the return of the monarchs to “Butterfly Town, U.S.A.” Each fall, generations of local families line the streets of downtown as Pacific Grove students carry on this beloved tradition.

A little bit of history, a lot of hometown spirit, and one very sweet fall morning in PG. 🧡

2026 Butterfly Parade 🦋

#PacificGrove #ButterflyParade #ButterflyTownUSA #SmallTownCalifornia #FallInCalifornia by @visitpacificgrove

🍂 What to look forward to this October!
From racing and live comedy to local celebrations, wine, trick-or-treating, and spooky science, October is packed with things to do. Save this post and start planning your month! ✨

🎃 October 2–4 — Laguna Seca SpeedTour at @weathertechraceway
🎃 October 3–4 — Butterfly Days Weekend in @downtownpacificgrove town
🎃 October 3 — Oktoberfest at @hopsandfogbeer
🎃 October 10 — Race to Space at @WeatherTechRaceway
🎃 October 16 — Next Stop Comedy Show at @lucyspg
🎃 October 17 — Tides & Terroir at @visitasilomar
🎃 October 19–21 — 2026 Monterey Open Championship at @pebblebeachresorts
🎃 October 24 — Downtown Pacific Grove Trick-or-Treat
🎃 October 29 — Haunted Library at @pgpubliclibrary
🎃 October 31 — Spooky Science at @pgmuseum

Which October event are you most excited for? 🍁

#PacificGrove #VisitPacificGrove #OctoberEvents #CentralCoastCalifornia by @visitpacificgrove

September, you were good to us. 🤍 Coastal walks, golden afternoons, local flavors, beautiful sunsets and plenty of reasons to slow down and stay awhile. Thanks for spending another month with us in Pacific Grove. #visitpacificgrove #pacificgrove #visitcalifornia by @visitpacificgrove

Pacific Grove, you brought the flavor. 🍴✨ A night filled with local bites, sips, music and some of the people who make our community so special. Thank you to everyone who came out for Flavors of Pacific Grove — and to the local restaurants, businesses and makers who made the night one to remember. Already thinking about next year. 🤍

#visitpacificgrove #visitcalifornia by @visitpacificgrove

Flavors of Pacific Grove is almost here! Join us September 24 from 5:30–8 PM for an evening celebrating the incredible flavors of our community, with bites from 24+ local restaurants, wine and beer tastings, live music, and more.

🎟️ Tickets are available through the Pacific Grove Chamber of Commerce at PacificGrove.org

#visitpacificgrove #pacificgrove #visitcalifornia by @visitpacificgrove