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ワクワク

@waku___waku___

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A platform for forward-thinking hair designers and like-minded creatives.
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Welcome to “Into the Archives,” a series on our Instagram where we revisit our previous campaigns and break down the process behind the hair.⁠ ⁠ Today we’re going to be breaking down Usfin Project VOL1, photographed in 2023 by Daphne Ngyen.⁠ ⁠ ⁠ Creative direction: @danieljianing @daphnenguyen__ @ivckyc Photographer: @daphnenguyen__ ⁠ Photography assist: @pc__pan ⁠ Styling: @marisasuen ⁠ Styling assist: @deansarza ⁠ Producer: @ivckyc ⁠ Hair: @usfinatelier @danieljianing @hoshiyuta @moeko_furuya Hair assist: @i_am_umi @nico_ariane @aya_usfin @mmmarin___ Talent: @armahokai @dgradeknockoff @franki_.e2003_e_j_ @lola3ad @nickwarddd @pc__pan @izyukan ⁠ Videography: @marimog1rl by @waku___waku___
We are looking for models for Waku Waku’s new creative project ⭐️ We are after individuals with a strong sense of self expression who are open to a dramatic transformational haircut. If this is you, please see the casting form in our bio 🔗 The images in this moodboard are not our original work and are used for inspirational and reference purposes only. by @waku___waku___
Celebrating a new era with USFIN 🤍 As we evolve, we move forward with a refreshed identity and a bold new vision. We marked this moment with our latest @waku___waku___ celebrating the work of our incredible stylists and collaborating with next-level creatives. Read more about the experience via the link in our bio. Credit list ⤵︎ WAKU WAKU 2025 CAMPAIGN⁠ ⁠ Creative Direction: @danieljianing & @iessevega⁠ Casting: @danieljianing⁠ Stills + Motion: @iessevega⁠ CG + Graphics: @iessevega⁠ Production: @lauraallore & @danieljianing⁠ Production Assistant: @olxlin⁠ Digitech + AD: @reidoux⁠ Movement Direction: @lauraallore ⁠ Hair Direction: @danieljianing⁠ Hair Team: ⁠ @hoshiyuta ⁠ @moeko_furuya ⁠ @koji.074 ⁠ @issei_s11 ⁠ @selenamasaka ⁠ @fumi5__ ⁠ @maiii_tsuchiya ⁠ @pachwig ⁠ @minniemiu5 ⁠ @lenni.c.mountford⁠ ⁠ Makeup: @yasminekeong⁠ Makeup Assistant: @beatzby.mimi⁠ Nail Design: @1748nail ⁠ Stylist: @theinjury @xxdandanxx @gene.ikigai ⁠ Styling Assistant: @ninawaszak_ @rika.raee⁠ ⁠ Talents: ⁠ Dae @denamu.mp3 ⁠ Layla @laylarosepreston ⁠ Michelle @mi.chelleha⁠ Juliette @gaminebbyboy ⁠ Oscar @oscafoxx⁠ ⁠ Studio: @oddassembly⁠ by @waku___waku___
Waku Waku 2025: campaign bts on digi 🪽 Creative Direction: @danieljianing & @iessevega⁠ Casting: @danieljianing⁠ Stills + Motion: @iessevega⁠ CG + Graphics: @iessevega⁠ Production: @lauraallore & @danieljianing⁠ Production Assistant: @olxlin⁠ Digitech + AD: @reidoux⁠ Movement Direction: @lauraallore ⁠ Hair Direction: @danieljianing⁠ Hair Team: ⁠ @hoshiyuta ⁠ @moeko_furuya ⁠ @koji.074 ⁠ @issei_s11 ⁠ @selenamasaka ⁠ @fumi5__ ⁠ @maiii_tsuchiya ⁠ @pachwig ⁠ @minniemiu5 ⁠ @lenni.c.mountford⁠ ⁠ Makeup: @yasminekeong⁠ Makeup Assistant: @beatzby.mimi⁠ Nail Design: @1748nail ⁠ Stylist: @theinjury @xxdandanxx @gene.ikigai ⁠ Styling Assistant: @ninawaszak_ @rika.raee⁠ ⁠ Talents: ⁠ Dae @denamu.mp3 ⁠ Layla @laylarosepreston ⁠ Michelle @mi.chelleha⁠ Juliette @gaminebbyboy ⁠ Oscar @oscafoxx⁠ ⁠ Studio: @oddassembly⁠ by @waku___waku___
BTS MOMENT W/ @denamu.mp3 FOR @waku___waku___ 🔗 STYLING @kevin.murphy SHIMMER.SHINE by @waku___waku___
WAKU WAKU 2025: Behind the Scenes Photographer/Creative Director @iessevega and Assistant Director @reidoux reveal their thinking behind the shoot, collaborating closely with our director Daniel to shape the creative direction and overarching theme. BTS Footage @olxlin #waku_waku #usfinatelier by @waku___waku___
WAKU WAKU 2025: Behind the Scenes It was an honour to collaborate with @theinjury on styling our models for this year’s campaign. Director @xxdandanxx shares the overarching theme and her approach to the creative direction, with @ninawaszak_ assisting in breaking the concept down into individual characters, alongside @rika.raee’s support across the production. BTS Footage @olxlin #waku__waku___ #editorialphotography #styling by @waku___waku___
WAKU WAKU 2025: Behind the Scenes Our makeup artists @yasminekeong (MUA Director) & @beatzby.mimi (MUA Assist) share their approach to WAKU WAKU, highlighting the extensive preparation and techniques used to create looks that are slightly uncanny yet beautifully refined. BTS Footage @olxlin #hairtransformation #editorialhairstylist #waku__waku___ by @waku___waku___
WAKU WAKU 2025: Behind the Scenes @issei_s11 discusses his work on Oscar’s look, envisioning a futuristic utopian aesthetic through bold explorations of colour and texture. BTS Footage @olxlin #hairtransformation #editorialhairstylist #waku__waku___ by @waku___waku___
WAKU WAKU 2025: Behind the Scenes @koji.074 takes a fresh approach to this year’s campaign, experimenting with a blonde wig, refined styling, and new creative challenges BTS Footage @olxlin #hairtransformation #editorialhairstylist #waku__waku___ by @waku___waku___
WAKU WAKU 2025: Behind the Scenes @danieljianing and @fumi5__ break down their creative process and challenges while designing Dae’s multi-coloured jellyfish-inspired hair. 🪼 BTS Footage @olxlin #hairtransformation #editorialhairstylist #waku__waku___ by @waku___waku___
WAKU WAKU 2025: Behind the Scenes Our hair stylist @selenamasaka walks us through her behind-the-scenes process for Juliette’s hair, drawing inspiration from pink florals contrasted with dark-toned purple tips. BTS Footage @olxlin #hairtransformation #editorialhairstylist #waku__waku___ by @waku___waku___

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