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Kay Reynolds | Fashion Founder & Creative Lead

@wearingkayscloset

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Founder | Writer | Speaker | Curator
Style,Identity & Womanhood
I launched Indo-Western fashion at a major UK retailer
🇬🇧🇮🇳British Indian
Substack ✍️
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POSTS STORIES REELS

Turns out, your 40s aren’t too late to start. They might just be when you finally have the experience, confidence and perspective to build something that really means something.
#fashionfounder #womenover40 #femalefounder

Motherhood didn’t end my ambition. It changed it. I’m building something I want my children to look at one day and think: Mum really went for it.
#workingmum #womeninbusiness #founderlife

I grew up surrounded by Indian colour, craft and style. Now I get to reinterpret those influences for a new generation of British women. 🇬🇧🇮🇳
#indianinspiredfashion #britishfashion #southasianfashion

One of the biggest lessons of my 40s? Stop waiting to feel qualified enough, connected enough or ready enough. Sometimes you have to take your own seat at the table.
#femalefounder #womenover40 #fashionindustry

A very surreal sentence to write. What started as an idea about bringing more Indian influence into mainstream British fashion is about to become something people can actually shop.
#ukhighstreet #fashionfounder #indianinspired

Multicultural Britain already exists. I want the clothes we see in mainstream retail to reflect it — naturally, beautifully and without always needing a separate label.
#multiculturalfashion #britishfashion #fashionrepresentation

For years, being between British and Indian cultures felt complicated. Today, I realise it gave me a perspective I could never have learned in a classroom.
#britishfashion #creativeleadership #fashionfounder

The future of retail isn’t just about what we sell. It’s about understanding who Britain is becoming — and creating fashion that reflects the people actually walking through our doors.
#futureofretail #multiculturalbritain #fashionindustry by @wearingkayscloset

For the past 8 years, I haven’t just worked in fashion.

I’ve been creating spaces where women come together through style.

Not to be told what works.
Not to follow trends.

But to explore, question, and understand themselves in a way that actually reflects how they live.

And what I’ve seen consistently is this:

When women are given the right environment, something shifts.

They connect to themselves.
They connect to the style around them.
And they connect to each other.

That’s where belonging begins.

And it’s this exact thinking that now informs how I approach fashion at a broader level.

Because if we truly understood how women evolve their style—
we wouldn’t just design clothes.

We would design for connection.

—

Writing more on this in The Global Woman Edit ✍🏽
Read the full essay via the link in my bio.

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#womeninfashion #styleconnection #popupmarket #globalwoman #wearingkayscloset by @wearingkayscloset

Sometimes you miss who you were when you wore it.

The blazer from a job you loved. The dress from a more carefree chapter. Clothes can hold memories of how we felt about ourselves.

Motherhood, moving countries or changing careers can shift our personal style. But we can keep what we love while making room for who we’re becoming.

Eight years of curating fashion and lifestyle spaces for women between India and the UK have shaped how I approach this as a fashion founder: start with what a woman wants to carry forward.

Before deciding you need a new wardrobe, ask:
“Do I miss this outfit — or the confidence, creativity or freedom I felt wearing it?”

That answer gives you somewhere to start.

This is part two of “Who Are We Dressing For?” — exploring style, identity and womanhood.

Save this for your next wardrobe rethink, and follow for the rest of the series.

What’s one part of your style you’d love to bring into your next chapter?

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#stylementor #fashionfounder #momstyle #eastmeetswest #wearingkayscloset by @wearingkayscloset

When your life changes, your personal style sometimes needs time to catch up.

Motherhood. A career change. Moving countries. You adapt to so much — and then one morning, getting dressed feels unexpectedly difficult.

Through creating fashion and lifestyle spaces for women between India and the UK, I’ve come to see how closely our wardrobes are connected to our sense of self. That perspective now shapes my work as a fashion founder.

This is why I’m starting “Who Are We Dressing For?” A six-part conversation about womanhood, identity and finding your style as your life evolves.

We’ll talk about the rules we’ve inherited, dressing to belong and making room for the women we’re becoming.

Save this episode for your next wardrobe rethink, and follow along for all six conversations.

Which chapter of your life changed the way you dress? I’d love to hear. 🤍

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#personalstylecoach #instagramseries #momstyle #stylementor #wearingkayscloset by @wearingkayscloset

From my mother’s sari to one of Britain’s biggest supermarkets. A story that began in Oxford over 20 years ago.

This lovely feature was published in the Oxford Mail back in September, and I’ve only just discovered it! Oops! Better late than never. 😊

There’s something particularly special about having my journey featured in the newspaper from the city where I was born and raised. My Grandma would have been very proud 🥹

As a teenager growing up between British and Indian cultures, I struggled to find a prom dress that reflected both sides of who I was. So I had one made from my mother’s sari, a piece originally passed down from my grandmother.

I didn’t realise it then, but that moment would shape the way I thought about fashion for years to come.

Fast forward through a career in fashion, eight years living and working between Britain and India, and countless experiences bringing women from different cultures together through style.

Seeing my Indian-inspired womenswear collection on the rails at George at Asda feels like a full-circle moment.

But for me, this story has always been about something bigger than clothes.

Fashion reflects who we are, where we’ve been and the cultures that shape us. And in an increasingly multicultural world, I believe our wardrobes should have the freedom to reflect that.

Thank you to the Oxford Mail for sharing my story and giving me the opportunity to talk about why cultural representation in mainstream fashion matters.

Sometimes the ideas we carry with us for years are the ones most worth pursuing. ✨

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#fashionnews #britishretail #multicultural #founderstory #wearingkayscloset by @wearingkayscloset

I moved to India struggling to find my place. Eight years later, living between the UK and India has helped shape both my sense of belonging and my own fashion collection.

When we first moved to Bangalore as a young family, I brought my experience in fashion and styling. Finding where I belonged took longer.

So I began bringing women together, curating fashion and lifestyle experiences for international women discovering India and navigating their evolving personal style. Helping them feel more confident in a new environment helped me find my feet, too.

Working closely with women taught me how much our wardrobes reveal about belonging: what we hold onto, what we try, and how we adapt while still feeling like ourselves.

Being surrounded by Indian textiles, craftsmanship and entrepreneurial energy brought me back to a dream I’d held in my early twenties: creating my own collection.

I often felt frustrated by talk of “timing” and “destiny”. I wanted to know when everything would come together.

But I kept doing. An idea became an event. A conversation became a collaboration. Even during the pandemic, masks on, I found ways to bring women together.

Fashion has always been the thread that connects people for me.

Today, I’m the Founder & Creative Lead of my own Indian-inspired collection at a major fashion retailer in the UK - George at Asda. I still live between the UK and India, and that connection continues to inform my work.

Those years of listening, styling and introducing women to something new helped shape what I wanted to create. I couldn’t see where every small step was leading, but now I can see how much of that experience went into this collection.

Spring/Summer 2027 is in development. There’s more I want to create, and more to share about style, identity and belonging.

I’m still moving. Keep following to see where this goes next ♥️

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#fashionfounder #britishindian #expatlife #fashiondesigner #wearingkayscloset by @wearingkayscloset

Correct me if I’m wrong..?

Indian women’s fashion is changing—and the story goes beyond the arrival of international brands.

It’s about a younger generation growing up, exploring their style and deciding how they want to express themselves.

That’s a shift I’ve witnessed during eight years of living and working in fashion in India—and one I discussed with BBC Berkshire while exploring how women dress in India and the UK.

Curating fashion and lifestyle events for Indian and international women in Bangalore gave me a close-up view of those choices. It also challenged my own assumptions about how women in either country dress.

The question that interests me most: as fashion becomes more global, how do we keep making it our own?

Today, as a founder creating an Indian-inspired collection for a major UK retailer, I bring that perspective into the clothes I help create. My work sits between two cultures, with real women’s lives at the centre.

For me, this is a conversation about fashion, identity and who gets to decide what modern Indian style looks like.

Thank you @renadannobil for bringing up this topic ✨

Has where you live changed how you dress—and what have you held onto?

#indianfashion #womensfashion #fashionfounder #ukretail #wearingkayscloset by @wearingkayscloset

I know what it feels like to have a wardrobe full of clothes and still miss yourself.

That experience helped shape the founder I became.

I’m Kay Reynolds, Founder & Creative Lead behind an Indian-inspired fashion collection for George at Asda. My work brings together personal style, cultural identity and a question I care deeply about: how can clothes help women feel more like themselves?

After becoming a mother, I struggled to connect with my own style. Helping other mothers rediscover theirs showed me how much getting dressed can hold—our changing identities, our confidence, the parts of ourselves we want to express again.

Today, I bring that understanding into my collection, alongside the colour, print and creativity of my Indian heritage.

I stand for thoughtful, accessible fashion. Clothes with personality, at prices women can consider. Cultural inspiration that welcomes everyone. And space for women to keep exploring who they are, through every chapter of life.

Because understanding the woman is part of designing the clothes.

If you’re finding your style again, start here: what would you love your wardrobe to say about you now?

Save this carousel for your next wardrobe refresh, or share it with a woman who would recognise the feeling.

#fashionfounder #motherhoodjourney #founderstory #carousels #wearingkayscloset by @wearingkayscloset

Twenty years in the making. And now, women can walk into George at Asda and shop a collection I helped bring to life.

For years, it was an idea I carried while life happened. When the timing was right, I finally had the opportunity to build it.

Then came the conversations, sketches, samples and countless decisions. A little idea became real clothes, on real rails, finding their way into women’s wardrobes.

As Founder & Creative Lead, that still feels surreal. I know how long this dream existed before anyone else could see it.

If you’re holding onto a dream of your own fashion label or business, the years that have passed don’t mean you’ve missed your chance.

Some ideas take time. Keep making room for yours. 🤍

#retailindustry #founderstory #eastmeetswest #britishhighstreet #wearingkayscloset by @wearingkayscloset

When I became a mother, I didn’t expect to miss myself.

At a mother and baby coffee morning in Buckinghamshire, I realised I wasn’t alone. Other women loved their children deeply and still missed parts of who they had been. There was comfort in being able to say that out loud.

Helping mothers revamp their wardrobes and rediscover their personal style taught me something I’ve carried ever since: sometimes, we need space to explore who we’re becoming, without feeling guilty for changing.

As I helped other women find their confidence, I began finding mine again.

That understanding travelled with me to India. Over eight years curating fashion and lifestyle events for Bangalore’s expat community, I connected women with Indian fashion, designers and craftsmanship. I also discovered how much we need connection when we’re finding our feet somewhere new. A shared curiosity could become the beginning of a friendship.

Today, as Founder & Creative Lead of an Indian-inspired fashion collection for George at Asda, those experiences shape what I want to bring to the British high street: clothes that invite discovery and help more women feel included.

My journey has taught me that identity can grow with us. We can love the lives we’ve built and still make room for ourselves within them.

Have you ever had to get to know yourself again?

#motherhood #personalstyle #eastmeetswest #expatwomen #wearingkayscloset by @wearingkayscloset

As Founder & Creative Lead, my mission is to bring more multiculturalism to the British high street and help create a fashion industry where women of all sizes, ages, backgrounds and budgets feel they belong.

Years of working with women as a stylist, curator and now fashion founder have shown me how often they feel excluded. By a size range that stops before theirs. A price beyond their budget. Or images in which they never see themselves reflected.

Too often, women feel they have to change themselves to fit into fashion. I believe fashion should work for them.

That belief shaped my vision for bringing Indian-inspired fashion to the UK high street, with affordable pricing and inclusive sizing at its heart.

Working with George at Asda was an intentional choice. I wanted to share the colours, prints and cultural influences I love with women from every background, in a place they already shop, at prices that make the collection accessible.

For me, who can afford a piece, find their size and feel comfortable wearing it matters just as much as the design itself.

I want more women to discover something they love and feel: “This was made with me in mind.”

So good to share this with BBC Berkshire and thank you @renadannobil for inviting me to join you on your brilliant show 👌🏽✨

What would make fashion feel more inclusive to you?

#inclusivefashion #britishhighstreet #georgeatasda #affordablefashion #wearingkayscloset by @wearingkayscloset