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WES Creators

@wes.creators

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Global creator partnerships | UGC, influencer marketing & creator-led growth for tech, AI, SaaS & digital brands. 🌎 US | EU | LATAM | Africa | Asia
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When Fila needed to launch the Float Verve, they didn't just need a campaign. They needed the right creators to make players feel it before they wore it. The Float Verve was built for tennis players. The sensation of floating on the court. Lightness in every move. We handled everything. Talent management, brand prospection, budget negotiation, campaign management, creative direction and KPI reporting. One creator. One feeling. One collective that made it happen. @wes.creators . . . #wescreators #fila #filabrasil #floatverve #rioopen #tenniscourt #creatoreconomy #brandpartnerships #influencermarketing #campaignmanagement #sportsstyle #creatorstrategy #wesglobalgroup #talentmanagement #brandcampaign by @wes.creators
Brands often chase attention. But attention doesn’t always drive purchase. Trust does. That’s why YouTube remains one of the most powerful platforms for creator marketing. Consumers don’t just scroll. They search, compare, learn, and make purchase decisions. Brands like Lancôme understand that long-form creator content builds credibility in ways short-form content often can’t. The opportunity isn’t simply to invest in YouTube. It’s to invest in creators who educate, influence, and earn trust over time. The next purchase often starts on YouTube. #YouTube #CreatorEconomy #InfluencerMarketing #martech #creatorstrategy by @wes.creators
For the @rabanne fragrance launch, creator partnerships were managed from talent sourcing and outreach through campaign execution. Collaborating with creators whose audiences aligned with the brand’s bold identity resulted in authentic content that supported visibility and engagement across social platforms. #creatoreconomy #influencermarketing #beautymarket by @wes.creators
Case Study: What Rhode Teaches Us About Creator-Led Growth. 💄 @rhode Most beauty brands use product seeding to generate content. Rhode uses it to build long-term creator relationships. By investing in authentic creators, consistent storytelling and community-first marketing, the brand has turned product launches into cultural moments. Key takeaway: Product seeding is most powerful when it's the beginning of a relationship, not the end of a campaign. #creatoreconomy #beautymarketing #influencermarketing #creatorpartnerships #UGC #BrandStrategy #rhode #creatorgrowth by @wes.creators
[ENGLISH, ESPAÑOL, PORTUGUÊS] ADS BUY ATTENTION. BRAND PARTNERSHIPS BUILD TRUST. TRUST DRIVES GROWTH. When @drjonesmencare set out to expand its brand awareness in Brazil, the challenge was clear. A highly competitive market. Consumers with endless choices. Attention that needs to be earned. WES Creators led the strategy through brand partnerships. Creator sourcing, partner selection, negotiation, campaign management, talent management, and KPI delivery. The insight: Brazilian consumers trust people before brands. For personal care companies, creator partnerships are one of the fastest paths to brand awareness. [ESPAÑOL] LOS ANUNCIOS COMPRAN ATENCIÓN. LAS ALIANZAS DE MARCA CONSTRUYEN CONFIANZA. LA CONFIANZA IMPULSA EL CRECIMIENTO. Cuando @drjonesmencare buscó ampliar su brand awareness en Brasil, el desafío era claro. Un mercado altamente competitivo. Consumidores con opciones infinitas. Una atención que debe ganarse. WES Creators lideró la estrategia a través de alianzas de marca. Identificación de creadores, selección de socios, negociación, gestión de campañas, gestión de talento y entrega de KPIs. La clave: los consumidores brasileños confían en las personas antes que en las marcas. Para las empresas de cuidado personal, las alianzas con creadores son uno de los caminos más rápidos hacia el brand awareness. [PORTUGUÊS] ANÚNCIOS COMPRAM ATENÇÃO. BRAND PARTNERSHIPS CONSTROEM CONFIANÇA. A CONFIANÇA IMPULSIONA O CRESCIMENTO. Quando a @drjonesmencare decidiu ampliar seu brand awareness no Brasil, o desafio era claro. Um mercado altamente competitivo. Consumidores com inúmeras opções. Atenção que precisa ser conquistada. A WES Creators liderou a estratégia por meio de brand partnerships. Mapeamento de creators, seleção de parceiros, negociação, gestão de campanhas, gestão de talentos e entrega de KPIs. Consumidores brasileiros confiam em pessoas antes de marcas. Para marcas de cuidados pessoais, creators aceleram o brand awareness. #creatoreconomy #brandpartnerships #influencermarketing #MarketEntry #brazilmarket #creatorstrategy #brandawareness #marketinglatam #drjones #b2bmarketing #wescreators #creatormarketing by @wes.creators
Brand Partnerships • English, Español & Português by @wes.creators
[English, Español, Português] @urban CAMPAIGN. LED END TO END. WES Creators prospected the brand, negotiated the partnership, and led the campaign from strategy to final delivery. Finding the right fit. Closing the deal. Running it to the finish line. — CAMPAÑA @urban DE PRINCIPIO A FIN. WES Creators prospectó la marca, negoció la alianza y lideró la campaña desde la estrategia hasta la entrega final. Prospección de marca, negociar y cerrar el contrato. Ejecutar de principio a fin. – CAMPANHA @urban . DO INÍCIO AO FIM. A WES Creators prospectou a marca, negociou a parceria e liderou a campanha da estratégia à entrega final. Prospecção de marca, negociação e fechamento do contrato. Execução do início ao fim. by @wes.creators
[Português + Español] Gestão de campanhas é o processo de conduzir uma campanha do início ao fim. Briefing, seleção de creators, contratos, aprovação de conteúdo, relatório. Cada etapa, gerenciada. Na WES Creators cuidamos de tudo para que as marcas não precisem coordenar múltiplas pessoas e plataformas ao mesmo tempo. Um coletivo. Responsabilidade total. Zero lacunas. [Español] La gestión de campañas es el processo de llevar una campaña de principio a fin. Briefing, selección de creators, contratos, aprobación de contenido, informe. Cada etapa, gestionada. En WES Creators nos encargamos de todo para que las marcas no tengan que coordinar múltiples personas y plataformas al mismo tiempo. Un colectivo. Responsabilidad total. Cero brechas. by @wes.creators
[English + Português] @miumiu DIDN’T SEND A PR PACKAGE. THEY SENT A CONTENT BRIEF. For the launch of Fleur de Lait, Miu Miu sent select creators a cooler bag filled with kinetic sand sculpted to look like ice cream, a branded silver scooper, and a perfume bottle hidden underneath. That is not a PR package. That is a creative direction. You cannot smell perfume through a screen. So they gave creators something to see, touch, and film instead. The packaging was designed to be played with. Which means it was designed to be filmed. Which means every creator who received it became a director of the same story. Zero briefing. Infinite variation. Single message. Packaging is not logistics. It is the first piece of creative. 📱 Video credit: @imtaramichelle Is your brand building content moments or just sending products? Follow us for weekly creator economy market intelligence → @wes.creators [Português] A @miumiu NÃO MANDOU UM PR PACKAGE. ELA MANDOU UM BRIEF CRIATIVO. Para o lançamento do Fleur de Lait, a Miu Miu enviou para creators selecionados uma bolsa térmica com areia cinética em formato de sorvete, uma colher prata personalizada e um perfume escondido embaixo. Isso não é um PR package. É uma direção criativa. Você não consegue cheirar perfume através de uma tela. Então eles deram aos creators algo para ver, tocar e filmar. A embalagem foi projetada para ser explorada. O que significa que foi projetada para ser filmada. O que significa que cada creator que a recebeu se tornou diretor da mesma história. Zero briefing. Variação infinita. Mensagem única. A embalagem não é logística. É a primeira peça criativa. 📱 Crédito do vídeo: @imtaramichelle A sua marca está construindo momentos de conteúdo ou apenas enviando produtos? Acompanhe para inteligência semanal sobre creator economy → @wes.creators by @wes.creators
[English + Português] PACO RABANNE ELIXIR. VALENTINE’S DAY CAMPAIGN. A fragrance campaign is not about the product. It is about the feeling the product promises. For Paco Rabanne’s Elixir Valentine’s Day campaign, we built the strategy around one brief: make the audience feel desire before they ever read the name. What we delivered: • Full creative brief and campaign direction. • Creator sourcing, briefing, and management throughout the full campaign lifecycle. • Timeline, budget, deliverables, and approvals oversight. • Content aligned with brand guidelines, cultural nuance, and campaign objectives. • Main point of contact between Paco Rabanne’s internal team and creators. 346,000 views. The right creator. The right feeling. The right moment. (Português) PACO RABANNE ELIXIR. CAMPANHA DE DIA DOS NAMORADOS. Uma campanha de fragrância não é sobre o produto. É sobre o sentimento que ele promete. Para a campanha de Dia dos Namorados do Paco Rabanne Elixir, construímos a estratégia em torno de um objectivo: fazer a audiência sentir o desejo antes de ler o nome. O que entregamos: • Brief criativo e direção de campanha completos. • Seleção, briefing e gestão de creators ao longo de todo o ciclo da campanha. • Gestão de timeline, budget, entregáveis e aprovações. •Conteúdo alinhado com as diretrizes da marca, nuances culturais e objetivos da campanha. • Principal ponto de contato entre o time interno da Paco Rabanne e os creators. 346.000 visualizações. O creator certo. O sentimento certo. O momento certo. by @wes.creators
WELLNESS IS NOT A TREND. IT IS A BEHAVIOR SHIFT. And the creator economy is the reason it scaled. Wellness didn't go mainstream through TV ads or billboards. It spread through creators who lived it first. Morning routines on TikTok. Supplement stacks on Instagram. Breathwork tutorials on YouTube. The content came before the campaign. That is the fundamental difference between wellness and every other category. The creator is not the messenger. The creator is the proof. Brands that understand this stop thinking about reach and start thinking about trust. Long-term partnerships with creators who have genuine authority in nutrition, fitness, mental health, and longevity. Not loud. Credible. by @wes.creators
Just Do It. @nike by @wes.creators

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