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Thao Nguyen

@thaon_art

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Be one of the first to bring this to life (Learn more - link in bio) For 3 years, Mariel has been building Makihalo through pop-ups, markets, and small-batch snacks rooted in Filipino culture. Now we’re at the turning point, by helping her launch a Kickstarter. Most people have never seen a Filipino snack brand. We’re changing that. So she can create new retail-ready packaging and bring more Filipino snacks to Cleveland and beyond. https://www.kickstarter.com/projects/makihalo/makihalo-filipino-snack-brand We will be sharing more BTS and can’t wait to show you guys more process! by @thaon_art
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3 months ago
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Behind the scenes from the Makihalo campaign. Makihalo is a Filipino snack brand focused on sharing culture through food and building something that can grow nationally. Our job was to help turn that vision into content people could connect with and support. This campaign was built around their Kickstarter launch, so every asset needed to do something important: build trust, create excitement, and clearly show what the brand is about. On shoot day, we focused on capturing a full content bank in one session: Product shots Food prep moments Founder story elements Lifestyle visuals Candid interactions Behind the scenes moments The real challenge is making everything feel polished without losing authenticity. We created content for the campaign video, launch rollout, social media, and future marketing assets. Good campaigns don’t start on launch day. They start with the right story and the right execution. by @thaon_art
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3 months ago
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