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Outstanding Branding

@0utstandingbranding

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Nayla Arida by @creative_nights Nayla Arida is a jewelry designer whose path ran from Beirut to exile in France and, after twenty-five years of distance, back to the workshops of Lebanon. Her pieces were already talismans, yet the brand around them was a stock theme. The challenge was giving everything that made her different a visual identity worthy of the work. The identity centers on a symbol of two turtle doves carrying a branch, refined through dozens of hand sketches into a mark delicate enough to sit beside the jewelry. Three typefaces in conversation, a palette of warm sand, deep navy and touches of orange, and gold-embossed packaging carry the story forward, while collection-specific photography and motion turn each piece into a talisman rather than just a product. #branding #brandidentity #branddesign by @0utstandingbranding
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an hour ago
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@bombas by @andwalsh Bombas built its name on socks, but the brand has grown into something larger. The challenge was shifting the story from “the best socks on the internet” to “the comfort brand you can’t live without,” while giving a growing family of sub-brands a clear, cohesive home. The refreshed expression celebrates the quiet, everyday moments that make comfort meaningful. Soft organic shapes, rounded typography, a refreshed color palette and new art direction carry that feeling through every detail of the system, uniting Sport, Kids and Dress under one identity while keeping the brand’s mission front and center. #branding #brandidentity #branddesign by @0utstandingbranding
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4 hours ago
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@ecoy.aus by @plentygoodstudio Ecoy makes cooling bamboo bedding for hot sleepers, started by two friends in Brisbane tired of sweaty, sleepless nights. With 70,000 customers and a growing range, it had become one of Australia’s most-loved sleep brands, but its identity had stayed a few sizes behind the product. The challenge was rebuilding it from the ground up. The new identity pairs a bold wordmark with real personality and a confident colour system built to stretch across bamboo, flannelette, corduroy and whatever comes next. A set of brand pillars, each with its own symbol, gives the system a clear backbone. The result finally looks like a brand 70,000 people would want in their home, not just another green label. #branding #brandidentity #branddesign by @0utstandingbranding
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7 hours ago
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Sammys by @pakira.studio Sammys is a sandwich brand that brings a friendly touch to everyday moments through fresh ingredients and crusty bread. The challenge was building an identity that felt bright and approachable, capturing the simple pleasure of a well-made sandwich without slipping into generic food branding. Inspired by the crumbs scattered when slicing a baguette, dots became the brand’s graphic motif. Paired with a vibrant orange, playful graphics and clean typography, the system gives Sammys a cheerful, consistent presence across its packaging, turning an everyday lunch into a small moment of warmth. #branding #brandidentity #branddesign by @0utstandingbranding
5
a day ago
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Neptun by @draguciana Neptun is a concept branding project that reimagines the classic sardine brand, taking a familiar tinned product into a more modern, fun and character-driven world. The challenge was lifting a heritage category out of its traditional look without losing the industrial honesty that defines it. The identity combines a bold, industrial aesthetic with metallic tones and playful typography, led by a cast of fish-headed characters, each with a personality of their own. Dressed in vintage-inspired outfits and set against close-up sardine photography, they bring humor and style to the system, giving Neptun a distinctive presence on shelf. #branding #brandidentity #branddesign by @0utstandingbranding
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a day ago
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Crave Bend by @outerlands.studio Crave is an all-day café concept inspired by the Wild Life of Bend, Oregon, a mountain town where forests, rivers and high-desert landscapes make outdoor adventure a way of life. The challenge was bringing together the region’s wildlife and the community that lives alongside it, in an identity that carries guests from morning coffee to evening cocktails. A cast of hand-drawn animals skiing, mountain biking, climbing and paddleboarding brings humor and charm, paired with a bold retro wordmark, expressive script typography and a palette drawn from the surrounding landscape. Playful messaging like “For the Wild Life” and “Fuel Up, Wind Down” extends across signage, menus, packaging and merchandise, creating a brand world that feels both nostalgic and contemporary. #branding #brandidentity #branddesign by @0utstandingbranding
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a day ago
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@energie.be by @uncommonpractice.works Five years ago, Energie.be entered the Belgian energy market as a challenger built on transparency, simplicity and honesty. But in a market driven by price, the lowest price became its headline, and as new players made the same promise, the claim stopped meaning anything. The challenge was moving from challenger to standard without sounding like everyone else. The evolution brings what was always underneath to the surface: honesty, made concrete, with one price for everyone and no tricks. The visual identity keeps what worked and adds character and the confidence of a mature player, while a clearer tone of voice explains rather than persuades. Supported by a refreshed website, customer zone and digital design system, the brand builds trust while the market plays on doubt. #branding #brandidentity #branddesign by @0utstandingbranding
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2 days ago
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VerdX by @chittco VerdX is the only all-wheel-drive robot lawn mower that can handle slopes and mixed terrain, making lawn care a true set and forget job. The challenge was standing out in an industry branded either cold and corporate by legacy names or hyper-technical and confusing by startups, where every brand competes on specs. The identity builds around what VerdX gives back to the consumer: time. An organic, retro-futurist direction imagines lawn care the way someone in the 1960s might have pictured the future, with a story-led logo, a gloopy yet refined type system and an ironically human tone of voice. Other-worldly illustrations by @myr.illustration communicate the mower’s absurd capabilities, helping VerdX win on specs and vibe. #branding #brandidentity #branddesign by @0utstandingbranding
15
2 days ago
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Nodo by @insightstudio.ar NODO sits where Palermo, Colegiales and Chacarita meet in Buenos Aires, and the identity starts from that exact point: a node where three neighborhoods connect. The challenge was building a brand that felt as rooted in its location as the development itself, dense, urban and full of movement. A stacked logotype and a sharp diagonal mark anchor a bold system, carried by a high-contrast palette of red, yellow and black. Applied consistently across print, digital and sales materials, the result gives Nodo a confident, energetic presence that reflects the meeting of three neighborhoods in one place. #branding #brandidentity #branddesign by @0utstandingbranding
15
2 days ago
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@reasoncafe_ by @a.doreye Reason is a new coffee place in the heart of Brussels, and the brief was a simple one: not loud, not over detailed, just reason. The challenge was building an identity with enough personality to stand out in a busy city, while keeping the quiet confidence and ease the name promises. A friendly lowercase wordmark, with a single flipped letter adding a subtle twist, anchors the system against soft butter yellow and warm neutrals. A hand-drawn Manneken Pis sketch, signed RSN, brings a playful local wink to the menu and wider touchpoints. Across signage, menus and napkins, the result is a relaxed, considered brand that feels distinctly Brussels without trying too hard. #branding #brandidentity #branddesign by @0utstandingbranding
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3 days ago
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@obbyapp.meet by @demandespeciale Obby is an app that connects people through their shared hobbies. The challenge was giving a social platform built on common interests an identity that felt warm and human rather than purely digital, and that could carry the idea of connection from the logo through the entire graphic system. The identity is colorful, playful and slightly nostalgic. A chunky, rounded wordmark in white on a soft periwinkle field links its letters into one continuous form, with a single underline running beneath them, expressing connection at the most basic level. That idea extends across the wider visual world, giving Obby a friendly, approachable presence made for sharing what people love. #branding #brandidentity #branddesign by @0utstandingbranding
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3 days ago
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KISS by @kissbranding Founded in 2017 by Poonam Saini Kilb and Matt Kilb, KISS is a brand consultancy working with ambitious challengers and global brands, from strategy to identity. For its own new identity, the studio turned the brief on itself: the founders set the strategy, then stepped out of the room and handed the design to the team. Built on the lover archetype and the idea of Brands that Kiss, the identity centres on Roger Bowman, a Cupid mascot refined through more than 100 hand-drawn iterations, alongside a bespoke script wordmark where the K and I join to suggest a heart or a bow. A bold red palette and hand-drawn animation add confidence, warmth and cheek, pushing back against the stripped-back sameness of contemporary branding. #branding #brandidentity #branddesign by @0utstandingbranding
9
3 days ago
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