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Between 10 and 5

@10and5

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Stories and people shaping South Africa and Africa’s creative culture.

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Design, culture and creative exchange take centre stage as @designweeksouthafrica Design Week South Africa, presented by Pinterest, returns to Cape Town from 22–25 October 2026.

Under the theme The Shape of Us, this year’s programme brings together designers, architects, artists and makers through exhibitions, collaborations, conversations and creative experiences exploring the people and ideas shaping South African design.

From new collections and spatial interventions to local talent reinterpreting global trends through Pinterest Predicts 2026, the city becomes a meeting point for fresh perspectives and creative discovery.

Explore the full programme via Design Week South Africa.

#DesignWeekSouthAfrica #PinterestPredicts #SouthAfricanDesign #creativeculture by @10and5

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4 days ago

@wandalephoto takes his storytelling into new territory with his first womenswear collection.

Created with @canvasstudios_official, the collection explores South African identity, beauty and womanhood, drawing on personal memories, cultural histories and the many ways women express themselves through clothing.

The Wanda Lephoto x Canvas Studios collection launches today, 13 October, exclusively on Bash.

Read the story on 10and5.com or link.bio.

#canvasxwandalephoto #WandaLephoto #SouthAfricanFashion #Womenswear by @10and5

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6 days ago

@gucci , revisited. Under @demna, the house is looking to its archives to shape what comes next, reworking its signature codes, familiar silhouettes and contradictions through a new creative lens.

From The Store Show to Gucci’s newly unveiled store at Cape Town’s V&A Waterfront, we explore how heritage, individuality and reinvention are shaping the house’s next chapter.

Read the full editorial on Between 10and5.com

#Gucci #Demna #FashionEditorial #Between10and5 by @10and5

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7 days ago

@dieselsa and @daliwonga_sa take their partnership to the next level with a 10-piece capsule collection, bringing together fashion, music and personal expression. From statement graphics and denim to signature details and grill-inspired sneaker design, the collection puts the Amapiano star’s distinctive style at the centre of the collaboration.

Read the story on Between 10and5.com

#Diesel #Daliwonga #Between10and5 #Fashion #southafricanculture by @10and5

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Luxury, style and performance came together at the BOSS x ASTON MARTIN capsule collection launch at Daytona in Melrose. Surrounded by beautiful cars, great company and an appreciation for considered design, it was an afternoon where fashion and automotive culture met.

@Boss @AstonMartin @TheSurteeGroup

#BeYourOwnBoss #SophisticationInMotion by @10and5

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7 days ago

Heritage in motion.

ASICS SportStyle reimagines the GEL-NYC™ 2.0 with South African producer Muzi, bringing archival design, contemporary creativity and movement into conversation.

At the heart of the campaign is “Move your body, move your mind” , an idea that speaks to Muzi’s creative process and the way movement, new spaces and familiar sounds can spark something new.

#Between10and5 #ASICS #ASICSSportStyle #GELNYC #Muzi

The new GEL-NYC™ 2.0 campaign launches with Sportscene, connecting sneaker heritage with South African music and a distinctly contemporary creative perspective.

Read the full story on 10and5.com

#Between10and5 #ASICS #ASICSSportStyle #GELNYC #Muzi by @10and5

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10 days ago

@heineken_sa Heineken House at @luxurious_marble_circus brought music, culture and the unexpected across two days.

A look back at the moments that made Heineken House one of LMC’s meeting points.

#HeinekenHouse by @10and5

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11 days ago

Fancy but easy, @pantry_jhb now in Fourways. 🥐🍦

@pantry_jhb has opened its doors at The View, bringing its signature mix of artisanal food, everyday indulgence and warm hospitality to the north of Joburg.

From fresh bakes and handmade focaccia to soft serve, sushi, rotisserie chicken and a whole food emporium worth exploring, this is your new neighbourhood stop for a little bit of everything.

Read the full story on 10and5.com

#PantryFourways #Fourways #Between10and5 by @10and5

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11 days ago

@anatomy_za caught our eye at the newly reopened @sportscene_sa Cape Gate. The South African label brings a fresh take on everyday wear, with pieces that are easy to move in and play around with.

We were at the opening to see the new space. Check it out.

Missed it? The relaunch specials are still running.

#sportscene #newlooksameheat #capegatemall #safashion by @10and5

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