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40 & East

@40andeast_

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JEWELRY that stands Out✨
Made to turn heads when worn
Curated for women who don’t do basic.
18K gold plated · non-tarnish

POSTS STORIES REELS TAGGED

@grindpretty was well worth the event. This is my first time attending and I’m grateful for the opportunity. But let me get into this Nivea coming at the last 15 minutes before the event was over and buying up multiple pieces of 40&East jewelry. I wanted to leave the sound on for this one just so y’all could really hear exactly what she was saying so you know I’m not lying or trying to gas myself up lol. But I do got some dope jewelry for y’all 🤣My girl really loved my stuff as you can hear her say it words out of her mouth. @thisisnivea is so pretty, humble ,down to earth , and cool as hell. I grew up, listening to her in high school. So Nivea thank you so so much that means more than you know that you loved my items.
#grindpretty #nivea #blackownedjewelry #statementjewelry #boldjewelry by @40andeast_

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4 months ago

Something colorful is coming. 👀.
We’ve been working on something and let’s just say spring is about to hit different at 40 & East.
The Color Edit is dropping soon and your neck will never be the same. 🌈
Drop a 🌈 below if you want first access when it drops.
#TheColorEdit40andEast #jewelrydrop #StatementNecklace #goldjewelry #BlackOwnedJewelry by @40andeast_

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6 months ago

The Color Edit 🌈: Main Attraction Evil 👁️ & Heart 💗 Necklaces are finally here! Where’s the fun in dressing up without adding color. 6 colors available to pick from. Shop the Spring Collection and tap the 🔗 #springcollection #TheColorEdit #statementjewelry #mainattraction #flygirl by @40andeast_

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6 months ago

#bracelet #cuffbracelet #bangles #jewelryaddict #40&east by @40andeast_

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5 days ago

40&East is here at The Village Retail 12-4PM. We got new pieces for the main attraction girlies. Come get some cute accessories to go with your new fall attire. 18K gold plated non tarnish for women who value quality and style ✨#blackowned #mainattraction #statementjewelry #fashionaddict #jewelryaddict by @40andeast_

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5 days ago

The jewelry you wear when you’re ready to be seen ✨

Not for blending in. Not for playing small.

For the nights you walk in and own the room.

Shop: Link in bio 💛

#StatementJewelry #LuxuryJewelry #StatementPiece #goldchain FashionJewelry #confidentstyle by @40andeast_

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8 months ago

The wait is officially over. Meet the Nivea Necklace. 👑🌈
We gave an exclusive sneak peek of this unreleased piece over the weekend, and when the queen herself saw it, she had to take it home. 🥺✨ (If you saw the video with @thisisnivea you already know!)

This isn’t your average rainbow chain. We designed this with premium, tarnish-free 18k gold plating and hand-set heart stones that catch the light from every single angle—indoor or outdoor, day or night. It’s pure main attraction energy. 😮‍💨💎

Chapter II of The Color Edit is officially live on the site. Quantities for this specific piece are extremely limited.

✨ Tap the link in our bio to claim yours before it sells out! 🛍️
#40andEast #TheColorEdit #NiveaNecklace #ItGirlAesthetic by @40andeast_

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4 months ago

The fit is giving. The necklace sealed the deal.🔑✨

You know that feeling when the necklace just works with the whole fit? Yeah that’s the Struck. Heart, star, arrow — stacked and dripping. Wear it out, turn heads, don’t explain yourself. 💛

Shop the Struck Necklace at the link in bio.

#goldnecklace #accessibleluxy #girlsnightout #blackownedbusiness #itgirljewelry by @40andeast_

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5 months ago

Consider your outfit officially elevated. ✨ Meet the Nivea Necklace.

Why choose one color when you can wear the whole rainbow? 🌈 Formed with micro-heart cut crystals, the Nivea choker is designed to catch the light from every single angle—whether you’re dressing up a casual white tee or styling a full fit.
Glimmering, colorful, and completely unmissable.

🛒 Tap the link in bio to claim yours before this batch sells
#JewelryLovers #ChokerNecklace #SummerStyle #AestheticJewelry #OOTDInspo taken in Atlanta, GA by @40andeast_

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3 months ago

Swipe to see the piece that stopped an R&B icon in her tracks. 👀➡️
Out getting cute and threw on The Nivea Choker to complement a casual fit. It did exactly what it was supposed to do. 💅🏽✨
Named after the icon herself because Nivea was the literal first person to buy it right off our table at Grind Pretty Fest!
Tarnish-free, waterproof, and officially celebrity-approved. 🌈💦
Limited quantities available. Tap the link in bio to claim yours! 🔗 by @40andeast_

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4 months ago

UNRELEASED. EXCLUSIVE. AND NIVEA APPROVED. 🤫✨

When an R&B icon looks at your upcoming drop and says, “Oh look at this choker, it’s dope,” you know you have an absolute masterpiece on your hands. 👑
We gave @thisisnivea a sneak peek of Chapter II of The Color Edit at Grind Pretty Fest this weekend... and she didn’t leave without it.
We aren’t showing the full piece just yet, but here is a little glimpse of the sparkle that had everyone obsessed. 💎🌈

#TheColorEdit #ComingSoon #ItGirlAesthetic #GoldPlatedJewelry #SneakPeek by @40andeast_

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4 months ago

She’s arrived!
Introducing The Struck Necklace - and yes, she’s everything.
Lariat style. Cascading charms. Crystal heart, star, solid heart, arrow.
18k gold-plated and tarnish-resistant.
$24. Shop her now → link in bio by @40andeast_

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5 months ago