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6 months ago
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📰 Fenty Beauty partners with WhatsApp to launch AI beauty advisor

Fenty Beauty has teamed up with WhatsApp to introduce a new AI-powered beauty advisor called “Rose Amber,” designed to chat with users in real time. The tool allows customers to ask questions about skincare, makeup, and hair, while receiving personalized recommendations, tutorials, and product suggestions directly within a WhatsApp conversation. 

The experience is built to feel like texting a friend, making beauty advice more interactive and accessible. Users can take quizzes, explore different products across the brand’s ecosystem, and even view creator content and customer reviews—all inside the chat. The move reflects a broader shift toward conversational commerce, where brands use messaging apps to guide customers through discovery and purchasing in a more personal way. 

This partnership also signals how messaging platforms are becoming key channels for business engagement. With billions of users already interacting with brands through chat apps, Fenty Beauty’s launch positions it at the forefront of a growing trend in the beauty industry—using AI to deliver hyper-personalized, one-on-one customer experiences at scale. by @4baseafrica
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6 months ago
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The United States and Iran have agreed to a temporary two-week ceasefire after a period of escalating military tension. The deal, reportedly supported by Pakistan, is aimed at stopping immediate hostilities and preventing a wider regional war. As part of the agreement, Iran is expected to reopen the Strait of Hormuz, a crucial global oil transit point.

Under the terms of the ceasefire, both sides will pause military actions, creating a window for diplomatic talks. The reopening of the Strait is especially significant because it directly impacts global oil supply and prices, which had been unstable during the conflict. Financial markets reacted positively to the news, reflecting global relief at the reduced risk of disruption in energy supplies and further escalation.

However, this agreement is only a short-term measure and not a permanent peace deal. Key issues—such as Iran’s nuclear program and ongoing economic sanctions—remain unresolved, and there are still reports of lingering tensions. The next two weeks will be critical in determining whether both sides can turn this temporary pause into a lasting agreement or if conflict could resume.

#4news by @4baseafrica
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6 months ago
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Omotailor & 9figures Announce the Release of “All We Have Is Now” Vol. 1 — April 2026

African fashion takes center stage this April as Omotailor, the internationally awarded Nigerian Designer, collaborates with celebrated Ghanaian Designer 9figures to unveil their highly anticipated 2026 collection, “All We Have Is Now” Vol. 1.

This landmark partnership brings together two prominent forces in West African fashion — blending Nigeria’s refined couture excellence with Ghana’s bold, contemporary tailoring. Known for his award-winning craftsmanship and global recognition, Omotailor continues to redefine modern African luxury with statement silhouettes and empowering designs. 9figures, widely respected for its structured Designs and innovative design approach, adds depth and edge to this cross-border creative alliance.

“All We Have Is Now” Vol. 1 is more than a collection — it is a philosophy. Rooted in the idea of presence, intentionality, and fearless self-expression, the 2026 release reflects a powerful message: the present moment is our greatest asset. Through expertly tailored pieces, elevated textures, and culturally inspired detailing, the collaboration embodies heritage, ambition, and evolution.

The collection highlights:
	•	Precision tailoring infused with contemporary elegance
	•	Bold, structured silhouettes balanced with fluid movement
	•	Luxurious fabrics reflecting African craftsmanship
	•	A seamless fusion of Nigerian and Ghanaian design identities

This collaboration signals a new chapter for African fashion on the global stage, showcasing the strength of unity, creativity, and shared vision. By merging their distinctive aesthetics, Omotailor and 9figures are not only setting trends — they are shaping the narrative of African luxury in 2026. by @4baseafrica
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7 months ago
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Worked on metro tv screen just For One day : Nana Abah Anamoah by @4baseafrica
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7 months ago
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The  Race Has Begun by @4baseafrica
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7 months ago
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#4news by @4baseafrica
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7 months ago
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Who Wins Most Popular Song Of The Year ?? by @4baseafrica
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7 months ago
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#tgma Best New Artiste Of The Year by @4baseafrica
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7 months ago
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In a moment that surprised both tech fans and pop culture watchers, Grammy-winning South African singer Tyla was recently seen using a BlackBerry device in 2026, sparking a wave of nostalgia online.

A retro phone on a modern red carpet

The moment happened during Paris Fashion Week, where Tyla attended the **Jean Paul Gaultier Fall 2026 show. While the singer’s cone-bra inspired outfit grabbed headlines, another unexpected accessory caught fans’ attention — a classic BlackBerry phone. 

Outside the venue, the artist was reportedly seen taking photos on the vintage device, which quickly went viral across social media. 

Fans noticed immediately

Social media users quickly pointed out the throwback tech moment, with many calling it “iconic” and joking about a possible BlackBerry comeback. 

For many fans, the sight of the physical-keyboard phone was a reminder of the late-2000s smartphone era when BlackBerry devices dominated global messaging culture.

Why it’s surprising

BlackBerry phones largely disappeared from mainstream use after smartphones like the iPhone and Android devices took over the market in the 2010s. Even so, the devices remain recognizable for their physical QWERTY keyboards and messaging-focused design. 

Tyla’s choice to use one in 2026 fits with a growing retro-tech aesthetic trend seen in fashion and pop culture.

The vibe behind it

Some fans think the move is intentional — a blend of Y2K nostalgia, branding, and personality. The singer has become known for mixing early-2000s aesthetics with modern pop stardom, so the BlackBerry moment felt perfectly on brand.
#4news by @4baseafrica
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7 months ago
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Report Claims Landlords in Ashaiman Demand Sex Instead of Rent

A new report by the ADR initiative has raised concerns about alleged “sex-for-rent” practices in Ashaiman. The report claims that some landlords in the area are demanding sexual favors from female tenants in exchange for accommodation or as a substitute for rent payments.

According to the report, several women said they were pressured by landlords or caretakers when they were unable to pay rent or when they were searching for a place to stay. In some cases, the women claimed they were told they could only secure or keep their rooms if they agreed to sexual relationships.

The findings have sparked public discussion about housing exploitation and the safety of tenants, especially young women and students who move to urban areas in search of work or education. Advocates say the situation highlights the vulnerability many renters face when there are limited affordable housing options.

Community leaders and housing advocates are calling for stronger enforcement of tenant protection laws and more support systems for victims. They also urge tenants to report such incidents to authorities and seek help from organizations that provide legal or social assistance.

Authorities have not yet confirmed specific cases but say allegations of exploitation in housing arrangements are taken seriously and could lead to legal action if proven. Experts emphasize that demanding sexual favors in exchange for housing can amount to harassment, coercion, or abuse under the law.

The report has renewed calls for government agencies and civil society groups to work together to protect tenants and ensure safer housing conditions in communities like Ashaiman. by @4baseafrica
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7 months ago
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#4basetv by @4baseafrica
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7 months ago
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