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Pick up trash for 5 minutes. That's the idea.
🌎 Movement in 160+ countries
🇨🇷 Foundation in Costa Rica: cleanups, schools, ocean art
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Let’s clean the beach and do something good
for our planet 🌍🤍✨ by @5minutebeachcleanup
2k
9 months ago
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To @gilda.cc our partners in Brazil : we have no words to thank them for this new brand identity they created for our non- profit @5minutebeachcleanup. ❤️‍🔥

🇧🇷 A 5 Minute Foundation é a nossa parceira dedicada a conscientizar sobre o impacto dos plásticos nos oceanos. 

Desde 2023, ajudamos a fortalecer esse movimento com reposicionamento, direção criativa e agora uma nova identidade, feita para inspirar ação, atrair investimento e construir comunidade.

Com a COP30 reacendendo debates globais sobre clima, impacto humano e futuro, uma coisa fica cada vez mais clara: informação não basta, para mudar comportamento, é preciso criar movimento.

Marcas (inclusive as de causas) são ativos culturais. Elas moldam percepção, geram urgência, criam símbolos, dão forma ao que precisa ser lembrado.

Do consumo às conversas, do desejo à mobilização, nada ganha escala sem estratégia, narrativa, estética, criatividade e presença.

Criar sua nova identidade não foi apenas desenvolver um sistema gráfico: foi construir uma plataforma capaz de amplificar uma causa que precisa, urgentemente, ser vista.

Uma identidade que transforma preocupação em participação e intenção em ação coletiva.

Num mundo onde comportamentos viram tendência em questão de horas, acreditamos que causas também podem, quando têm uma marca que as impulsiona. by @5minutebeachcleanup
7
10 months ago
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Super hero!!!
•
A Peruvian fisherman identified as Jonathan Quispe performed an act of bravery by entering the sea to rescue a whale that had become trapped in a fishing net.

Jonathan Quispe entered the water without an oxygen tank and, armed only with a knife and a mask, managed to approach the cetacean to cut part of the rigging that prevented its movement.

Quispe recounted that he decided to act after hearing the sounds the whale was making and noticing its difficulty moving. The task wasn’t simple, as the animal initially submerged every time he tried to approach.

After several attempts, the fisherman managed to climb onto his back and cut the net to free him.

The man said that this is not the first time he has carried out a rescue of this type, as he has previously helped to free dolphins and turtles trapped in nets.

Repost from @realheroes13
I hope you are having a fantastic day 🤍
Follow : @realheroes13 for more such videos😊 by @5minutebeachcleanup
3
an hour ago
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This is your reminder that no action is too small. It only takes 5 minutes to protect the places you love. 🌊💙

For me, a beach day isn’t complete without a quick cleanup session. Every piece of trash picked up is a win for our oceans.
This #WorldCleanupDay, you don’t need hours to make an impact. You can start right now by:
⏱️ Spending 5 minutes cleaning up your favorite spot
🚫 Saying no to single-use plastics
🔄 Choosing reusable items when you shop

We don’t need a few people doing sustainability perfectly, we need millions doing it imperfectly! How are you showing up for the planet? 🌎

#5GyresAmbassador by @5minutebeachcleanup
6
12 days ago
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From Costa Rica to the world. 🌊

Plastic pulled off a Costa Rican beach,  standing in four European cities for the past 3 years.

Fossils of the Anthropocene isn't a sculpture of something ancient — it's a fossil of right now. Bottle caps, fishing line, sand and stone, fused into the rock our era will leave behind. Every fragment collected during 5 Minute Beach Cleanups.

📍 Zürich, Switzerland — where the journey began
📍 Geneva, Switzerland
📍 Frankfurt, Germany
📍 Nice, France — during the UN Ocean Conference and on view now at @museemassena 

More than 200,000 people in Europe have stood in front of these fossils and been asked what the work asks all of us: how will we be remembered?

That answer is still being written. 

The exhibitions were real. The billboards are not -not yet. Consider this a proposal.

A project by the 5 Minute Beach Cleanup Foundation with @designlabes /Design Lab by Esteban Salazar. @esencial.cr /Esencial Costa Rica · with the recognition of @unesco /UNESCO-IOC Blue Thread.

The journey in Europe continues — and it has come home already at @museomadc . 🇨🇷 Dark blue graphic with bright turquoise capital letters reading FROM COSTA RICA TO THE WORLD, and beneath it the subtitle Fossils of the Anthropocene: The Journey. The background shows an underwater scene with fossil-like masses of compacted plastic debris. by @5minutebeachcleanup
6
20 days ago
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This is why you should not leave rubbish at the beach… 😔 

🚮Plastic cups, bottles, fishing lines and many other small items that are left on the beach can become fatal traps for hatchlings! 

Fortunately these two hatchlings were saved by our volunteers that patrol the nesting beaches daily ❤️‍🩹

Repost from @archelon_greece 
——-

Γι’ αυτό δεν πρέπει να αφήνετε σκουπίδια στην παραλία... 😔

🚮Πλαστικά ποτήρια, μπουκάλια, πετονιές ψαρέματος και πολλά άλλα μικρά αντικείμενα που αφήνονται στην παραλία μπορούν να γίνουν μοιραίες παγίδες για τα χελωνάκια!

Ευτυχώς, αυτά τα δύο χελωνάκια  σώθηκαν από τους εθελοντές μας που περιπολούν καθημερινά τις παραλίες ωοτοκίας ❤️‍🩹 by @5minutebeachcleanup
20
22 days ago
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Garbage + health crisis years in the making…
•
Workers try to clear a sea of garbage caused by intense monsoon rains in Manila, Philippines.

Floods, landslides and accidents driven by a nine-day downpour equivalent to more than a month’s worth of rain in some areas have killed at least 16 people in the region, rescuers said. 

This images speak for themselves.

#5minutebeachcleanup 🤍 taken in Manila, Philippines by @5minutebeachcleanup
25
a month ago
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So easy, a 5yo (with a little parental supervision) can do it! ❤️🪣 🌊 Help keep the beaches clean and protect wildlife! by @5minutebeachcleanup
2
2 months ago
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Exposición de nuestra pieza Fósiles del Antropoceno en el Museo de Arte y Diseño Contemporaneo junto a 5 Minute Beach Clean Up en colaboración con Esencial Costa Rica. taken in Museo de Arte y Diseño Contemporáneo by @5minutebeachcleanup
8
2 months ago
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Los esperamos en el MADC 🌊

El 30 de julio, a las 6:00 p.m., se inaugura “Cuidados Extensivos: Bienestar a través del diseño” en el Museo de Arte y Diseño Contemporáneo -una exposición colectiva que reúne a algunas de las voces más talentosas del diseño costarricense en torno a una pregunta esencial: ¿qué es el bienestar y cómo podemos vivirlo?

Como parte de esta muestra, tendremos el honor de presentar la obra de arte “Fósiles del Antropoceno”: plastiglomerados recolectados en la costa del Pacífico de Costa Rica, creada  por la Fundación 5 Minute Beach Cleanup y Design Lab by Esteban Salazar. Una obra que invita a mirar de frente el impacto de nuestro consumo - y a imaginar, también, un camino distinto.

Ahí estaremos, junto al equipo de la fundación y al diseñador de la obra, para compartir esta noche con todo el país. 🇨🇷

La exposición estará abierta al público del 30 de julio al 13 de febrero, así que no hay excusa para no venir a conocer los fósiles con calma.

Gracias infinitas al Museo de Arte y Diseño Contemporáneo y la Dirección de Patrimonio Cultural del Ministerio de Cultura y Juventud por esta invitación tan especial, y a Design Lab by Esteban Salazar y Esencial Costa Rica@por caminar junto a esta obra desde siempre.

📍 MADC, Salas 2 y 3
🗓️ Inauguración: 30 de julio · 6:00 p.m.
🗓️ En exhibición hasta el 13 de febrero
🎟️ Entrada libre — ¡los esperamos a todos!

#CuidadosExtensivos #FósilesDelAntropoceno 5MinuteBeachCleanup MADC DiseñoCostarr taken in MACA - Museo de Arte Contemporáneo Atchugarry y Fundación Pablo Atchugarry by @5minutebeachcleanup
2
2 months ago
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💙 Thank you, Blue Spirit Costa Rica! @bluespiritcostarica 

Since 2021, you’ve stood beside us as part of our Friends of the Ocean program — building a station to collect and upcycle plastics, and proving that real change starts locally and ripples globally.

You set an example for our whole community. We’re so proud of your work and excited to keep growing this partnership.

Here’s to thinking local, acting global. 🌊

#5MinuteBeachCleanup #FriendsOfTheOcean #BlueSpiritCostaRica #PlasticUpcycling #OceanConservation taken in Blue Spirit Retreat, Costa Rica by @5minutebeachcleanup
1
3 months ago
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Sea turtles have been swimming on this planet for 100 million years. They navigate by the earth’s magnetic field. They return to the exact beach where they were born to lay their own eggs. They have outlasted dinosaurs.Right now, they are endangered, not because of something dramatic, but because of plastic. The ordinary debris of human life, washing into their world.  Tortuga Libre teaches children in Costa Rica to know this, and to care. 1500 students have already learned. 
$5 a month,one time or every month, keeps that going.  Educate one child. Link in bio.  Happy World Sea Turtle Day. May they keep swimming. 🐢 
 #TortugaLibre #WorldSeaTurtleDay #5MinuteBeachCleanup #OceanEducation #ProtectSeaTurtles #OceanKids by @5minutebeachcleanup
0
3 months ago
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