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➰️ Digital marketing & content production agency
🎥 🎵 🎨 Entertainment experts
📍 Toronto, Canada
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We’re Carrie Hayden and Jess Carroll, co-founders of 6of1 Digital, a women-led marketing and content studio that weaves your stories into the cultural conversation.

Our clients are creative people: producers, artists, musicians, podcasters and more—and we understand that creative projects deserve a different approach than traditional marketing agencies can provide. We turn ideas into impact, blending strategy, storytelling, and execution across social, paid, and content.

With decades in the screen and arts industries (as marketers but also videographers, audio engineers and writers) we market like we create, with originality, precision, and innovation. Our campaigns have garnered millions of views across platforms, delivering results that resonate with audiences and impress funders.

At 6of1, every campaign is built from the ground up, driven by cultural instinct and industry insight. The outcome? Work that feels fresh, magnetic, and made for your audience.

✨ What can we take off your plate?
🔗 Link in bio.

Photo by @sarahpalmerphoto
Brand refresh by @whyte__gray taken in Toronto, Canada by @6of1digital
9
a year ago
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Millions of views don’t happen by accident. From campaign strategy to content creation to EPK facilitation, we offer full-service support designed for storytellers who want impact. ✨ Sound like something you need? Let’s talk → link in bio.

Photo by @sarahpalmerphoto 
Brand refresh & social templates by @whyte__gray by @6of1digital
4
a year ago
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We’re so excited to be working alongside @shaftesburytv on the digital marketing campaign for @slopitchseries, a new @cravecanada Original comedy premiering September 25.

Created by some of the smartest, funniest and most interesting people working in the Canadian industry, Slo Pitch is sooooooo genuinely hilarious, and we feel extremely grateful to be helping continue to bring queer stories to audiences everywhere. We can’t wait for everyone to see it. The most massive congrats to everyone involved!

Follow @slopitchseries to see what 6of1 is up to! Oh, and GO BROVARIES! 🥎🥎🥎 taken in Mississauga, Ontario by @6of1digital
11
a month ago
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Last week, 6of1 had the great honour of being recognized as part of @yspaceyu's Ella Legacy program—in the inaugural cohort of just six founders.

Going through the Ella Ascend female entrepreneurship program in 2024 was a pivotal experience for us, teaching us key fundamentals of business ownership when we were in the early years of our business (our accountant, for one, is thankful!). We're incredibly grateful for the guidance and support from the Ella Asend program leaders, teachers and of course, our program mentor @ericaehm. 

To be recognized now as part of Ella Legacy feels like a full-circle moment. Thank you to the incredible Ella and yspace teams for having us. So excited for what comes next! by @6of1digital
11
4 months ago
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Tomorrow! Caregiving changes your life, your health, and your ability to function—and this week's guest, @nealkshah of careyaya.org, argues that caregiving should come with its own diagnosis. Caregivers are, after all, at serious risk of mental and physical health challenges too. 

This week's episode of #TheHartOfItAll is fascinating, full of innovative ideas about how we can tackle the approaching caregiving crisis our societies face. 

Subscribe now so you don't miss it, wherever you get your podcasts. 

#Caregiving #CaregiverSupport #TheHartOfItAll by @6of1digital
573
5 months ago
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Holy moly! We are so beyond grateful to @apple Podcasts for the feature today! Big things keep happening for this little pod and we are here for it. by @6of1digital
87
5 months ago
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A doctor told R. Scott Gemmill that The Pitt had an impact on how a family made an end-of-life decision.

This is the kind of profound impact good storytelling can have, even in the caregiving and aging parents space.

There are so many interesting gems in this episode. Listen now to a brand new episode of #TheHartOfItAll with R. Scott Gemmill, Creator/Showrunner of #ThePitt, wherever you get your podcasts!

Photograph by Warrick Page/HBO Max by @6of1digital
142
6 months ago
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Is 2026 the year of the hook? Yes. Adam Mosseri from @Instagram said it. Social media trend sources keep saying it. We’re saying it, too! As a company who analyzes social for our clients all day every day, we’ve seen huge success with hooks, specifically for our podcast clients like @inthreepod and @thehartofitallpod. 

But what is a hook? A hook is a short block of text that offers context, earns attention, and signals relevance for a piece of content. Include it in your thumbnail and burnt-in on your vertical videos and see your views increase.

Try it yourself, or let us show you how. Get in touch → 6of1digital.com taken in Toronto, Canada by @6of1digital
4
8 months ago
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Uh oh. Everyone’s mad at you in your comments. What should you do now?

It’s okay. Take a breath, leave your anger at the door, and follow these simple steps to get through your social media crisis with rationality and consideration.

Need advice on your social media? We’ve seen it all. Book a discovery call with us today → 6of1digital.com ✅ taken in Toronto, Ontario by @6of1digital
8
8 months ago
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Last year, we helped launch the incredibly hilarious short-form digital series, @southerninteriorseries, over on @kindatv_! Working closely with the amazing production team at @watershednelsonbc, our audience development strategy helped drive over 1.2M views on the episodes and grow an engaged community of almost 4k IG followers in just 10 weeks. Read more over on our website as part of our selection of Case Studies (link in bio)!

If you need help with the marketing/audience development on your own digital series, we’d love to chat! Get in touch → hello@6of1digital.com or 6of1digital.com by @6of1digital
3
8 months ago
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📢 Exciting news! Our next Connect event is scheduled for February 18th, and it’s FREE! 

Check out our exciting panel of experts, who will be talking about Cutting Edge Digital Promotion for Web Series — teaching you about the marketing skills you’ll need to succeed!

Our guests include:

-Jess Carroll, 6 of 1 Digital
-Brittany Tiplady, Loose Lips Media
-Carrie Hayden, 6 of 1 Digital
-Sara Mauleon, Mauleon

Moderated by Davin Lengyel, and proudly sponsored by @ontariocreates ✨

🎟️Ticket link in bio

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#filmevents #canadianfilmmakers #webseries by @6of1digital
16
8 months ago
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Transparency time! We spend all day helping our amazing clients tell their stories. But like so many agencies, we are so focused on our clients that we find it hard to carve out the time to tell our own stories. So we recently brought in someone we trust to help: @whyte__gray

We first met Natasha of Studio Whyte-Gray when we collaborated with her on some of our own client projects. She’s become one of our most trusted partners in the design space and the work we’ve done with her is some of our best! This time, however, we asked her to turn that same design flare and clarity onto the 6of1 Digital brand.

As always, she provided us with assets and direction that has truly made us feel a better version of ourself as a company. These included a brand refresh (new colours, typefaces, a properly kerned logo, and much more), a tighter website (with case studies!!!) and social templates. Our branding finally feels cohesive, innovative, and considered. 

We’re always asking our clients to invest in their own story and, this time, we took our own advice.

We’re so excited to share what @whyte__gray has helped us build!

Thank you, Natasha! You are such a visionary and your visual eye is unmatched. We love the work you’ve done for us and can’t wait to keep working with you in the future. 💗 by @6of1digital
18
10 months ago
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