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• Independent lifestyle publisher & publishing consultancy (Formerly 91 Magazine)
• Freelance editorial services
@carolinerowland_creative
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✨A little reminder about what I do these days! ✨

91 Editions is a boutique publishing studio and creative consultancy, built on over 14 years of independent publishing and editorial experience.

As well as publishing my own work, I also collaborate with authors on lifestyle publishing projects, and work with creatives, brands and publications through consultancy and freelance editorial services.

If you’ve got a book or magazine idea, love the idea of a brand publication, or just need some editorial support with design or words, I’d love to chat! ☺️ What is 91 Editions? by @91editions
1
8 months ago
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Have u got this on your autumn reading list? 

If you are a business owner or creative, you might be feeling like you are constantly having to chase new wins & hacks to get your brand noticed, but what if there is a simpler, more sustainable way? A way that lets you work with the seasons & the ebb and flow of what running a business is really like? 

In Shape Your Brand Story this is what Sarah Robertson @studiofonn guides you in. A different approach to building and maintaining a brand and telling your story in a way that allows the right people to connect with you & what you do. 

The book is out in October, and you can pre-order now - a little gift to your future self & your business, or maybe a gift to someone else who you know would love to start shaping their brand this autumn. Pop to our website to pre-order. Shape your Brand Story book by Sarah Robertson, published by 91 Editions. A book to help small business owners & creatives nurture their brand. by @91editions
2
3 months ago
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I’ve been busy behind the scenes over summer on a couple of different projects, so have been a bit quiet on here. But I’m starting to re-emerge and think about new projects for Autumn / Winter. 

So this is just a little reminder of my story & what I love doing. 

Print is my passion, but I’ll admit, it’s not easy. It’s taken years to learn the ropes (& I’m still learning) so that is why I really want to help others navigate their own print projects. The thirst for analogue is growing by the day, so whether you’d like to make something that supports your business, or you have a dream to produce a book or magazine, I’d love to chat about it. ❤️

Photography: @georgiadelotz 
Portrait: @meglovellphoto I’m Caroline. I create lifestyle publications. And can help you create yours. by @91editions
8
2 months ago
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The tattoo industry has changed in recent years - with the experience becoming almost more important than the tattoo itself. People are spending more time choosing an artist whose work they love, whose values align with their own & in a place they’ll feel comfortable. 

We’ve been chatting to @dianaveidenthaler - a tattoo artist based in East Lothian about her journey into her career & how creating a truly beautiful & tranquil space to welcome her clients was a dream she had to realise. Nature-inspired designs are her speciality and she spends a lot of time in Scotland’s natural landscape gathering inspiration. 

Read the full chat over on our website. 

Photography by @otagostreetcollective by @91editions
3
4 hours ago
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When I was creating our PLACES to Eat book earlier this year, I noticed how a lot of hospitality venues either don’t have professional imagery or they only focus on the food, and forget about the space, the people & the atmosphere. 

If you’ve been following me for a while, you know I’m always banging on about the importance of telling your business story through great photography, and these venues are no exception. 

To give a little helping hand to any cafe or restaurant owners considering or planning a shoot, @emmaharrelphotography has put together some of her top tips for getting the most from your shoot - preparation is key to this! 

Here’s a few little taster tips, but you’ll find the full post over on our blog. by @91editions
1
a day ago
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We are counting down the DAYS now til our latest book, Shape Your Brand Story, arrives! So, I’m highlighting some more of the beautiful brands that feature as case studies, all of which have such interesting stories & approaches to their business. 

Go discover these businesses if you don’t know them already, then get your copy of Shape Your Brand Story to read more about them, and get inspiration for your own brand storytelling. 

Book is available to order on our website shop. 

1-2: @aesmestudio 
3-4: @dook_soap | photography: @brr_photo 
5-6: @weare_makers 
7-8: @by_umberto | photography: Arran Cross by @91editions
4
2 days ago
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Would you like to see your small business featured on our website?!

I’m accepting submissions for 2027 (& may even be able to squeeze a few in before Christmas too) 

Swipe through to see which features are open right now & to see the criteria. It includes some new features - PLACES to Create and PLACES to Stay. 

To submit:
- email me with a short paragraph about yourself & your business, along with a link where I can download high res images (Google Drive, wetransfer, Dropbox etc)
You will find the email address on our website. 

As I am a one-woman band. I’m afraid it’s not possible for me to reply to all submissions. Please know I’m extremely grateful for every one, and it’s not a reflection on you or your work. It might be that your work/business will be suitable for something at a later date.

Do share & hopefully we can spread the small business love far & wide! 😀

Images by: @georgiadelotz | @carolinerowland_creative | @aga_hosking_branding_ | by @91editions
53
3 days ago
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Shape Your Brand Story (our new book by @studiofonn) publishes next week, so I wanted to throw a spotlight on some of the beautiful small businesses that feature as case studies in the book. I think seeing the ideas & theories in practise is so important and Sarah handpicked these brands as ones who are smashing it in the different aspects of branding & storytelling.

If you don’t know these businesses already, I urge you to go and discover them! And make sure you’ve pre-ordered your copy of Shape Your Brand Story so you can read all about them & learn from their approach. ❤️

Book is available to order on our website shop. 

1-3: @aquietlife.studio | photography: @native_ivy 
4-6: @coaltowncoffee 
7-9: @ploterre | first photo: @jimmarsdenphotography 
10-12: @thebotanicalcandleco by @91editions
2
4 days ago
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A little throwback to this shoot for Nathalie Bond, which I styled and captured in my studio as part of 91 Editions’ Small Business Stories (ft. the infamous fake bed actually made up of some plastic stacking boxes🤣). ⁠
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I loved bringing these skincare products into little lifestyle scenes, from the dressing table to the bedside and actually being used. The packaging had such lovely bold colours too, so they really popped against all the light, neutral surroundings. 🤍⁠
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The @91editions website is filled with some really beautiful articles featuring small businesses like this one, from shop owners to creative makers and brand designers to photographers, which are all worth a read if you need a little inspo. taken in Bristol, United Kingdom by @91editions
2
4 days ago
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We’ve got a new series of features called Behind the Lens, and this month I’ve been chatting to @clarecoephotography about her work with makers & small businesses. 

Clare had some really great insight, both for those who are considering a photoshoot for their business & for aspiring photographers. It’s a really great read. Do pop over to the website & check it out. 👀📷 by @91editions
16
7 days ago
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Sharing a few more images from this lovely shoot last summer. It was such a pleasure to spend time with Rachel and capture her beautiful shop, @aquietlife.studi for @91editions. A space full of thoughtful details, beautiful finds and so much character, it was a joy to photograph.

These images are featured in @91editions farewell edition. by @91editions
4
7 days ago
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It’s Bookshop Day! 📚

Aren’t bookshops just the perfect place to spend a rainy autumnal afternoon?! Whether it’s a second hand shop with its jumble of worn spines, or a polished design book store, I love nothing more then browsing the beautiful covers, and thumbing the pages. 

Special moments happen in bookshops: When you spot one of your own books nestled on the shelves, or finding your child curled up on the floor enjoying an impromptu story. 💔

These are just a few of my own bookshop moments from my travels, From Margate and Hay on Wye (of course!), to Paris and Mexico. 

Do u have a favourite bookshop? Any fave bookshop moments? Do share & celebrate Bookshop Day with us 📖 by @91editions
4
9 days ago
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