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Oseebo Coffee has been partnering with Durë since 2024, and the journey has continued to grow. Led by Queeny, Oseebo’s founder, the brand has always been driven by a bigger vision. Her dedication to matcha goes beyond the cup, taking her all the way to Japan to learn about its roots. In the same year she began developing @oseebomatcha , she also became a Matcha Champion. Durë joined the journey to help shape a distinct identity for Oseebo Matcha, one that reflects her passion while giving the brand its own character.

Our approach was to explore a new visual language that feels different from Oseebo Coffee yet remains connected through the same sense of humility. Organic shapes and raw, natural elements reflect the authenticity of matcha and the craft behind making it from scratch. We wanted the identity to feel calmer, more grounded, and mature, with a touch of color to keep it playful. A new expression for a different brand, built on the same spirit.

Brand and Visual Identity by Durë

Creative Director @argiantofendy
Strategist and Copywriter @ferdyferida
Lead Graphic Designer @masaagungg 
Graphic Designer @masaagungg @mfikribahtiar 
Website Designer @needtorestart
Photographer & Videographer @bagjajak @argiantofendy @ferdyferida
Production Manager @rifkiihsan
Content Designer and Writer @haddiutmo @1_____403 @ferdyferida

2025 by @___dure
0
2 days ago
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Another throwback to 2023, when I collaborated with Studio Durë to design this bold and playful brand identity for Allen, a purrrfect pet food brand by Alshad Ahmad.

The tone and personality are playful, sweet, and full of love. The story is about the relationship between us and our beloved pets, with the animals as the main heroes of the logo.

The logo is a logotype with a playful twist in the letter “A,” showing a paw reaching toward a heart-shaped bowl—representing pet food made with love and care, specially for them.

We chose an extra-bold typeface to portray healthy, chubby animals enjoying their purrrfect food with love.

Creative Direction & Strategy: @___dure (Argi & Ferdy)
Graphic Design: @mfikribahtiar 
Art Direction & Graphic Design: b.rr.u by @___dure
3
14 days ago
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Mid-2025, we met Kak Dea and Kak Yos for the first time, and they showed us the vast space that would later become the ground for Volume Hotel @volumehotel . One thing they emphasized from the very beginning: this isn’t a rebrand, this is building the brand they truly wanted, from scratch.

So here we are: crafting a brand identity for a hotel that offers a deeper experience, quiet nuances, backed by design that speaks loudly.

We visualized this through bold type and rounded corners, aiming for a feeling that’s comforting, warm, and a little nostalgic, all through a contemporary lens. The tapered shape itself is a direct nod to “volume”, in space, in sound. It can swell. It can settle.

Once the identity was born, we teamed up with @studiopinch, who brought the spatial and interior design of the hotel to life, so the vision could be seen, felt, and lived, from the moment you first see it, to the moment you step in, to the night you stay.

Brand and Visual Identity by Durë

Creative Director @argiantofendy
Strategist and Copywriter @ferdyferida
Lead Graphic Designer @jabarbarr 
Graphic Designer @rakaaarya @haddiutmo @nizkeni 
Website Designer @needtorestart 
Photographer & Videographer @bagjajak @argiantofendy @ferdyferida
Production Manager @rifkiihsan
Content Designer and Writer @haddiutmo @rakaaarya @1_____403 @ferdyferida

Spatial Design by @studiopinch

2025 by @___dure
12
3 months ago
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When Chef Michael and Chef Davin reached out to us about their dream to open a small fine-dining place, our minds were already working and wondering. Its kinda super excited. We talked at the table, we heard what their vision is, what the outcome is, the sources, the dish plan, and even analyzed the place together with them. With their expertise in the same industry before, with their courage to utilize dishes from scratch, and also their heart that wants to make every dining experience memorable, we believe this is going to be great.

Then, @dineat.no8 is born. It’s a simple idea actually. They only had 8 seats for every session, then everything goes 8 and 8 on any aspect, like 8 dishes per session, and 8 crews, including the kitchen and serving team that would be in charge. The logo idea was simple, it’s a natural form of no. 8. And with more interpretation, It could look like a yin-yang, a plate, a human, and of course, a no. 8.

Brand and Visual Identity by Durë

Creative Director @argiantofendy
Strategist and Copywriter @ferdyferida
Lead Graphic Designer @jabarbarr
Photographer & Videographer @bagjajak @argiantofendy @ferdyferida
Production Manager @rifkiihsan
Content Designer and Writer @rakaaarya @martamonita

Spatial Design by
@studioasa_id 

2025

www.studio-dure.com by @___dure
3
5 months ago
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PROCEDURE Presents

MBG
“Merchandise Berdesain Grafis”
Presented by SPPG (Si Paling Paham Grafis)

Menyediakan berbagai Merchandise Bergrafis (gak) Gratis:
- Artprint
- ⁠Sticker
- ⁠Zine
- ⁠Button Pin
Dan pernak pernik lainnya

Exclusively release at @ykartbookfair 2026
8 - 10 May 2026
Langgeng Art Space, Yogyakarta by @___dure
15
5 months ago
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send your profile and portfolio to:
studiodure(at)gmail(dot)com

Subject:
Hiring Full Time GD 2026 by @___dure
16
5 months ago
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Checkpoint 2025🪷💥⚡️

When we look back, we realize that 2021 was almost four years ago, the year we began all of this.

So much has happened since then. Many projects were completed, countless ideas were explored, and many changes took place, for the better. There were adjustments along the way, lessons learned, and moments that shaped who we are today, from our early days to this present chapter.

Here are some of the works we’ve done throughout 2025 that we’re proud to share with you.
See you at the next checkpoint, we can’t wait to show you what’s coming next. 💜👀 by @___dure
7
9 months ago
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L.O.V.E Zine by Department of Procedure💌

A mix of memorandum series artifacts about memory, happiness, loneliness, sadness, or even the celebration of love, all personally created by us.

You’ll find some fragments of words, unfinished thoughts, beatiful thoughts, lovely memories and quiet confessions inside.
Some pages speak, some invite you to respond.
It’s not just something to read, it’s something to feel, to interact with, and maybe, to remember yourself about how love once felt like.

Exclusively launch today at @press.print.party 🪩

––––––

Creative Director
@argiantofendy 

Editor-In-Chief
@ferdyferida 

Design & Layout
@masaagungg 

Writer
@marjamayi @marthamonitaa @ferdyferida @argiantofendy

Published by
PROCEDURË
©️2025 by @___dure
0
a year ago
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UPCOMING STUFF // (from: THE DEPARTMENT OF PROCEDURE) 🔖📇

Here are some teaser item that you might find on our booth at @press.print.party. Also, your favorite items would be back on stock on the events! See you this weekend💙🪩📒 by @___dure
10
a year ago
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NEXT.DESTINATION__PROCEDURE__PRESS.PRINT.PARTY25 // [RECIEVING..]
This week! See you at @press.print.party, 7 - 9 November 2025, Brickhall Fatmawati Booth no. A35 📚📐📏❤️‍🔥 by @___dure
3
a year ago
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> INITIALIZING🗒️
[ REBOOT COMPLETE ]🧭
>> see you soon: NOVEMBER 💙 by @___dure
2
a year ago
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Match On Padel is a Bandung-based padel court established in 2025. For this project, we are responding to the owner’s vision alongside the court design by Studio Pinch, which emphasizes a playful and vibrant atmosphere. The interior highlights bold splashes of purple and green, bringing out a sense of cuteness and energy.

With @matchonpadel , our goal is to craft a branding and visual identity that reflects a court experience that feels friendly, welcoming, and open to everyone. At Match On Padel, a place where people can enjoy the game, connect, and share the joy of padel. Match On, Play On! 🎾

Brand and Visual Identity by Durë

Creative Director @argiantofendy 
Strategist and Copywriter @ferdyferida 
Graphic Designer @abiismoyo @rakaaarya 
Photographer & Videographer @bagjajak @argiantofendy @pmhswra 
Production Manager @rifkiihsan 

Spatial Design by
@studiopinch 

EGD Production by
@materia.prod 

Community Support by
@doubleserve 

2025

www.studio-dure.com by @___dure
4
a year ago
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