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Brand identity · Packaging · Rebrand
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Form Recipe A Smart Platform for Creating Docs & Forms

the real question was: how do you make something this functional feel simple, trustworthy and effortless?

This brand identity explores clarity through minimal design building a system that reflects ease, structure and flow.

A case study on turning complex tools into intuitive brands.

#brandidentity #saasbranding #startupbranding #logodesign #brandstrategy by @_abban_m
0
6 months ago
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When this project came in front of me, it didn’t feel like “another client.” It hit me.
I moved from Kerala to Abha and quickly realised how essential vehicles are here there’s almost no public transport, so a working car keeps food on the table, kids in school and people able to get care. That grounded reality made the brief feel less like branding and more like a public service.

Sharing part 1 of the design today. If this resonates, tap ❤, save this post or tag someone who depends on their car.

Curious what one small design choice would you make to help a local service like this? Share below I’d love to learn.

#FirstKSAProject #Abha #WellnessDesign #BrandDesign #Mobility #HumanCenteredDesign #saudi_arabia  #automobile #arabic #repairs taken in Abha by @_abban_m
0
a year ago
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A project that started with a mother’s instinct and turned into something beautifully intentional.

Eve & Ju is a skincare brand made for both babies and grown-ups rooted in Ayurveda, crafted with care.
From naming to visuals every part was designed to feel soft and honest

This one was special.

#skincare #ayurved #brandingforcreatives #branding #skincareoil #skincarethatworks #logosuite #logologo #strategicbranding by @_abban_m
16
a year ago
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Every project deserves more than one step and this one’s just getting warmed up.

I went deeper. Pushed the form. Sharpened the function.
From product mockups to brand voice, every detail is a step forward.

What began as a concept is starting to move like a real community.
One step at a time.

Would love to hear what you think.

#OneStep #BrandDesign #CreativeProcess #BrandingForChange #ProductDesign #CommunityDriven #branding #bconestep #briefcorp by @_abban_m
12
a year ago
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There’s so much more I wanted to bring to One Step but time ran out. As everyone’s sticking to the deadline so will I. Loved the brief, loved the people behind it. Maybe one day, I’ll take it further. For now, here it is.

#bconestep #briefcorp by @_abban_m
7
a year ago
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Taste the World, Wherever you are..

Introducing Cukr’s new look.

👉🏻Swipe to see how we brought their brand to life.

What’s your favourite part is the design? Let me know in the comments!👇
#branding #branddesign #visualidentity #dessert taken in Kuwait by @_abban_m
15
a year ago
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From Tradition to Table Crafting Beegum Shahijas Logo Suite 
As a designer, few projects are as rewarding as translating a brand’s soul into visual identity. For Beegum Shahijas a Kerala based brand rooted in tradition and wholesome sweet roasted rice powders the challenge was to balance heritage with modernity. Here’s a glimpse into the journey of designing their logo suite. 
 
The primary logo anchors the brand. Bold, uppercase letters assert confidence, while subtle rice motifs within the “U” and “M” nod to the product’s essence. A handwritten font (“Beginnings Joy”) adds a friendly, homemade touch like a recipe card passed down through generations. 

“The logo isn’t just a mark it’s a promise of tradition and care.” 
 
When space is tight, the secondary logo steps in. By rearranging elements from the primary logo, we maintained recognition while embracing adaptability. Irregular alignments subtly mirror the “busy lifestyles” of customers, reinforcing the brand’s role as a convenient, trusted companion. 

For social media icons or packaging tags, the submark logo shines. Its circular design mimics a bowl of rice, symbolizing nourishment. The “broken” circle represents life’s chaos, while the central rice motif reminds users that Beegum Shahijas simplifies mealtime. 
 
The logo mark distills the brand into its purest form the “U” and “M” from the primary logo, paired with a fork icon. This minimalist emblem honors the product’s versatility (meal or snack) and ties back to Kerala’s culinary heritage. 

#brandidentity #logodesin #storytelling #foodbranding #madeinkerala by @_abban_m
23
2 years ago
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How We Helped Beegum Shahijas Find Their Voice From Our Desk (NovaNib) to Theirs 

At Novanib, most of our work starts the same way a shaky Wi-Fi connection, a Google Meet link, and someone on the other end saying, “We don’t know how to explain what we do but we know it matters.”

Beegum Shahijas was no different. They were a family business three siblings and their mom making roasted rice powder the way their grandmother had taught them. Their product was loved locally, but their packaging?

We didn’t visit their kitchen. Instead, they emailed us. They told us stories over calls how new moms relied on it when they were too tired to cook. 

they said, “We want it to feel like us”.

So we asked simple questions. What’s the first thing someone notices about your product? What do you want people to feel when they hold the box? They sent voice notes of their mom. We doodled ideas while replaying her words
The design took shape slowly. 

We picked muted, earthy colors not Instagram bright, but warm, like old wooden shelves. We tilted the text slightly off grid because polished felt wrong for something so personal. 

When we shared the first draft, there was a long pause. Then one of the siblings said, “It feels like us. Like you dug through our family chat and pulled this out.”

A month later they sent a photo of their first batch with the new packaging. No dramatic launch no fireworks just a simple message “Our regulars keep asking if we changed the recipe. We tell them it’s the same just easier to see now.” 

That’s the work really. Not fairy tales, not fantasy. Just listening hard enough to help people recognize what’s already there.

#brandidentity #behindthebrand #foodculture #GraphicDesign #visualidentitydesign by @_abban_m
8
2 years ago
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“Beegum Shahijas” Brand Reveal.
 
Beegum Shahijas specializes in sweet roasted rice powders, offering a versatile product that can serve as both a meal and a snack. The business is deeply rooted in tradition, emphasizing authenticity, homemade preparation, and high-quality ingredients. Their offerings cater to customers seeking a healthy, natural, and flavorful food option.#beegumshahijas#authenticfood lavors#eathealthy by @_abban_m
3
2 years ago
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What my clients see | vs | what my design file actually looks like 👀

If my clients ever got a peek at my logo development process, they'd panic. Lucky for them, they only see the final, polished version 😅

The brainstorming phase is pure chaos. I throw out every possible idea before refining the best ones. And honestly, this parts always gets to me. I start doubting everything, thinking, maybe i actually can't design at all 🤦🤣

But then, after all the second guessing, something finally clicks and suddenly it all makes sense.

Please tell me I'm not the only one whose design files look like a battlefield! 😂 by @_abban_m
4
2 years ago
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