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Mike The Digital Guy 😎

@_atienemichael

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💻Expert Digital Marketer
📝 Real Estate Consultant
👞 Bespoke Shoemakers
Find out More about me Here👇🏽

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Life is a daring Adventure or Nothing at all!

#instagramexplore #lifestyle #contentcreation taken in Lagos, Nigeria by @_atienemichael

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4 years ago

📍Virtual Inspection: Lavida Prime, Ikola, Ipaja, Lagos

Today I took a closer look at the Lavida Prime Estae in Ikola to show you what it offers investors and Future Home owners like you.

Location/Accesinility/Environment and growth potential, only a few years ago this was worth just 5M now it’s a whopping 30M.

These is what matters when making a property decision and this estate is perfect for growth and investment.

Would this make your investment shortlist? Or if you had 10M to invest today, would you buy land here or elsewhere taken in Lagos, Nigeria by @_atienemichael

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4 months ago

As I promised you here’s a visitor to the Lavida Prime in Ikola Alagbado.

- Dry land
- Complete documentation
- Central location
- 15 minutes from airport
- Good roads

With just 3M Naira deposit you get a plot reserved for yourself
Get to win a Car. taken in Lagos, Nigeria by @_atienemichael

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4 months ago

Land in Nigeria doesn’t care about inflation, exchange rates or bad markets.

Here’s. Why it’s still the smartest place to put your money.

👇🏽
Follow for more insider Real Estate Content this month.

What’s your biggest challenge owning real estate taken in Pertinence Place by @_atienemichael

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4 months ago

Real Estate in Nigeria is a matter of trust.

I work in a massive Real Estate group that has been delivering real estate promises for 13 years.

I will be sharing some latest updates on their latest Estate and more of their products.

Would you like to see more? taken in Pertinence Place by @_atienemichael

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4 months ago

Most marketing fails before the first ad is launched.

Most people think marketing research is swot analysis, spreadsheets, and reports.
In reality, real research is already happening, I find businesses just don't listen.

As a digital marketer, here's how I actually segment and research before running ads:

1. SEGMENTATION IS NOT JUST LOCATION

It starts with behavior.
I ask;

Who:
• Watched the video but didn't click
• Clicked but didn't submit
• Submitted but didn't answer calls
• Said "I'll think about it"

Each group needs a different message.
Same ad → different minds → different outcomes.

2. EVERY OBSERVATION IS RESEARCH DATA

When someone says:
• "I need to confirm legitimacy"
• "Let me wait"
• “It’s too expensive”
• "I'm comparing options"
That's not resistance.
That's intelligence vou're supposed to design around.

What It Really Means
One of these is happening:
• I don't trust you yet.
• I don't trust the company.
• I've heard bad stories.
• I don't understand the structure.
• I don't know what could go wrong.
This is not a no.
This is a trust gap.

You can try these responses;
- “I need to confirm the location or documentation AKA is this real?
Try: I totally understand your request, infact it is a part of our (my) Client-product debrief.

If I may, what would move your confidence moving forward. Allocation process, refund terms or a site visit?

- “It’s too expensive”
Try: That’s fair, People often have differing ideas on what is expensive.
Can I ask what is expensive for you, the payment process or unclear risks?

I can help you navigate both.

3. PLATFORMS REFLECT MINDSET NOT JUST TRAFFIC

LinkedIn / Facebook / Instagram / WhatsApp.

Each platform is a different psychological state.
If your message doesn't match the mindset, performance collapses.

The mistake most businesses make:
They launch ads before understanding:
• Trust gaps
• Decision friction
• Awareness stage
Then they blame the ads.

THE TRUTH:
Systems convert.
Ads just introduce.
If you fix the system, ads stop feeling expensive. by @_atienemichael

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7 months ago

Agro & Real estate ads fail because they assume trust.

Your audience:
• Doesn’t know you
• Is skeptical
• Is at different awareness stages

So selling immediately doesn’t work.

Here’s a simple structure instead:

1️⃣ Awareness ads (education, legitimacy)
2️⃣ Retargeting ads (proof, documentation, clarity)
3️⃣ Automated follow-up + guided calls

That’s it.

Ads attract.
Systems convert. taken in Lagos, Nigeria by @_atienemichael

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8 months ago

Palm oil, cassava, plantain... agro real estate is booming!

But here's the truth most investors don't realize: clicks alone don't turn into deposits.

In just 3 days, I ran a campaign with:
• "Awareness ads → video views & ad recall"
• "Retargeting → lead capture"
• "Automated SMS + emails + call scripts
→ CRM tracking"

Result? Double-digit leads, 3 conversions, and a fully automated system doing the work while I focused elsewhere.

Takeaway: Signals don't sell. Systems do.

If you're running agro property ads, ask yourself - what happens after people click the Ad? taken in Lagos, Nigeria by @_atienemichael

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8 months ago

Birkenstocks at a wedding? 👰‍♀️👟

Most marketers see the new Birkenstock x Danielle Frankel collab and ask: "Who would buy these?"

But the real magic isn't in the shoe. It’s in the strategy. By asking "2026 brides, would you rock these?" they aren't just selling footwear, they’re masterclassing lifecycle marketing:

1. Identity First: They aren't targeting "shoppers." They’re targeting an identity (2026 Brides).

2. Permission Marketing: They’re shifting the category from "cheap comfort" to "high-taste luxury" before they ever ask for a credit card.

3. The Low-Bar Ask: "Would you?" is an opinion. Opinions drive engagement. Engagement drives the algorithm.

The Lesson: Stop rushing the conversion. Meet your audience where they are, design the path forward, and let the timing do the heavy lifting.

Still observing. Still learning. by @_atienemichael

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8 months ago

Hello Facebook, 🙂

We’re heading into a new week and a new month, lots of businesses have been running Valentine campaigns, maybe you have seen some of these campaigns, and here’s what they should pause and check:

1. Are you selling love… or rushing a sale?
Valentine traffic is emotional, not transactional. If your first message is “Buy now”, you’re skipping the mood.

2. Do you have a follow-up plan after the click?
Seasonal ads spike attention, not trust. If nothing nurtures that attention, it expires.
Do you have a message prepared that can get them to respond? What is the first thing they see after the ad?

3. Are you measuring the right outcome?
Valentine’s ads shouldn’t always be judged by immediate sales. Sometimes the real win is list growth, remarketing pools, or future intent.

Most Valentine campaigns don’t fail because of bad ads.

They fail because businesses expect a moment to replace a system.

Ads don’t exist in isolation.
Seasons don’t excuse weak foundations.

Happy Valentine in advance 😃 by @_atienemichael

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8 months ago

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9 months ago

New year. Back to work.

Every January, there’s pressure to move fast, try everything, and “go harder.”

This year, I’m choosing something different: clarity.
In my profession as a lifecycle digital marketer, managing traffic, content, email, messaging, and conversion across the full customer journey.

I’ve discovered something consistent:
Most growth problems aren’t about tools, ads, or platforms.�They’re about unclear messages and broken journeys.

Clarity in how businesses communicate.�Clarity in how offers are presented.�Clarity in how people are guided from interest to action.

So this year, my focus is simple:
* Helping businesses communicate better
* Building systems that attract the right people
* Turning attention into trust, and trust into results

No shortcuts.�No vanity numbers.
�Just clear thinking and intentional growth.
Here’s to a year of better questions, better messages, and better outcomes.

Happy New Year, let’s do good work. taken in Lagos, Nigeria by @_atienemichael

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9 months ago