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BookMachine

@_bookmachine

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✨ Strategy, campaigns and design for learning brands @mayknagency
📚 Creators of the Campus community for publishing professionals
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Last week, we launched our new marketing agency, @mayknagency, to a room full of leaders, thinkers and educators who are defining the future of learning. Attendees from nonfiction, children’s and educational publishers, academic presses, museums and cultural organisations, learning platform and resource providers, schools, higher education institutions and literacy programmes joined us to consider the role we can all play in making curiosity contagious and continuing to inspire learners around the world. Thank you to our fantastic guest speakers, Seshni Jacobs (@hachettelearning), Rose Luckin (University College London & Educate Ventures Research) and Hugh Viney (@joinmva) for adding your insights and helping us to spotlight the mission behind Maykn. 👏 Maykn launch event attendees seated for our panel discussion, listening attentively and fanning themselves with handheld fans. by @_bookmachine
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3 months ago
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Introducing @mayknagency… Maykn is the new evolution of BookMachine Creative Agency – a marketing agency connecting mission-driven learning brands, companies and products to the audiences that matter most. Over the past decade, we’ve partnered with a growing number of educational, cultural and creative organisations producing top-level strategy, campaigns and brand work. Along the way, we’ve cultivated a deep understanding of how people think, learn and make decisions. Now, it’s time to take it to the next level. With Maykn, we partner with publishing, cultural and educational organisations to create full-circle strategic marketing that inspires their audiences, sparks curiosity and nurtures a lifelong view of learning in its various forms. Ready to define the future of learning with us? Drop a comment below if Maykn’s mission resonates with you. 👇 by @_bookmachine
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3 months ago
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TEAM APPRECIATION POST 👏 ICYMI, at the start of this month we launched our new marketing agency, @mayknagency, to a room full of leaders, thinkers, creators and educators who are defining the future of learning. Whether through books, products, campaigns, tools, software or learning experiences, our attendees are part of the movement to make curiosity feel like part of culture. And they're all on a mission to connect everything they do with the audiences who matter most. And our team is no different. We're marketers with decades of experience across publishing, education, culture and technology, working to grow the impact of mission-driven brands in the learning space one campaign at a time. Photo credit @boydvisuals by @_bookmachine
5
2 months ago
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SAVE THE DATE! Our final Campus event of 2026 is taking place on 11th November. Dive into how influencer-led marketing strategies are reshaping reader behaviour and publishing priorities. This 1-hour online panel discussion will explore the growth of the influencer economy, including TikTok-driven collectability and the implications of privilege and inclusivity in audience targeting. Watch this space for speaker announcements! by @_bookmachine
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25 days ago
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Will we see you at Frankfurter @buchmesse 2026? The @mayknagency team will be speaking as part of the session lineup, sharing what publishers need to know about Generative Engine Optimisation (GEO). Join us on the Global Stage on 7th October from 14:00–14:30 to explore how AI-driven search has changed discoverability. Plus, leave with clear, actionable tips for your marketing strategy that you can apply right away. by @_bookmachine
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a month ago
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Interested in becoming a BookMachine Campus video course tutor? Find out more ➡️ As a tutor, you can help fellow publishing peers upskill, and grow your network and build your brand with free access to the Campus platform of industry professionals. Submit your application to teach a course in our late 2026 batch by midnight (BST) on Friday 18th September. Link in bio 🔗 Apply to be a tutor! Help publishing people supercharge their skills from anywhere. by @_bookmachine
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a month ago
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Apply to become a BookMachine Campus video course tutor and help publishing people supercharge their skills from anywhere. Our courses cover a range of topics from Audio, Business (including professional development), Design, Editorial, Marketing & Publicity and Production. If you would like to teach a course for a November release, we’d love to hear from you. 🔗 Tap the link in our bio to tell us more about your topic. Smiling woman waving at her laptop during a video call, with a BookMachine Campus logo and a Notes app overlay reading "Apply to become a Campus video course tutor!" by @_bookmachine
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a month ago
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Apply to become a BookMachine Campus video course tutor! Campus courses are flexible, self-study video skills courses created by publishing professionals, for publishing professionals. As a Tutor, you can: ✨ Grow your network with complimentary access to BookMachine Campus community ✨ Share your skills and expertise with publishing professionals ✨ Earn a little extra money (we offer a one-off fee of £150 for each course you create) ✨ Gain added benefits, including free events and industry discounts from our partners Apply to teach a course via in our bio 🔗 Call for tutors! Apply to teach a short video course for publishing professionals. by @_bookmachine
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a month ago
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Welcome to our very first Marketing Apprentice, Rowan! 👋 Rowan has recently joined the @mayknagency and BookMachine team, supporting us with a wide range of marketing tasks, undertaking independent projects to grow his skills, and collaborating with us to learn from our combined decades of experience in marketing, culture, publishing and education. We're incredibly excited to be sharing some of our wisdom with a young professional at the start of his career, and helping to nurture future talent in our industry. Marketing Apprentice, Rowan Donaldson. A headshot of Rowan lit against city lights, set on a terracotta background with white decorative graphic accents. by @_bookmachine
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a month ago
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Flic Highet (@felicityhighet) has recently joined the @mayknagency team as a Marketing Strategist, bringing her marketing knowledge and deep understanding of the publishing and education sectors to our forthcoming client projects. Learn more about Flic and the strengths and passions she brings to the team 👉 Marketing strategist headshot showing Flic, a smiling woman with blonde hair, inside a circular frame on a bright blue background. by @_bookmachine
5
2 months ago
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Nonfiction book marketing doesn’t need to be dry. Learn more about how we used an influencer campaign, experiential marketing and a live, in-person event to bring the bestselling ‘How to Kill a Witch’ (@witches.of.scotland, @octopus_books_) to life for new audiences – creating a cultural moment and building authentic BookTok buzz. @_bookmachine | #MarketingAgency #Nonfiction #BookMarketing by @_bookmachine
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2 months ago
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Meet the Founders 👋 @laurasummersnow and Gavin Summers created BookMachine in 2010 as a way for colleagues across the publishing industry to meet, connect and learn. Fast forward more than a decade, and we’ve grown our experience from supporting peers to executing marketing campaigns for our clients spanning the book industry and education. Now, with the launch of @mayknagency, Gavin and Laura are steering BookMachine into a new era, partnering with cultural and learning brands to help their audiences thrive in a constantly-changing, unknowable future. Learn more about why we’ve launched Maykn via the link in our bio. by @_bookmachine
1
3 months ago
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