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Price Anchoring: Establishing a higher price as the new comparison point.

A company raises the price, and over time consumers begin viewing that higher amount as the “normal” price. This resets the customer’s Reference Price—the amount they expect to pay.

Example: A fast-food meal rises from $8 to $11. After customers repeatedly see $11 meals everywhere, $11 begins to feel normal—EVEN IF THE COMPANY’S COST LATER DECLINE... by @_captain_morgan47
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3 days ago
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Grateful to join KET’s Kentucky Edition to talk about why financial literacy matters. The money decisions we make today can shape every part of our adult lives—especially in today’s economic climate. #Foundation47 #FinancialLiteracy by @_captain_morgan47
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4 days ago
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Building a stronger financial future takes more than knowing the numbers. It takes P3R: Positive Thinking, Patience, Perseverance, and Resilience.
Every step forward counts. 💚 #Foundation47 #FinancialLiteracy #P3R by @_captain_morgan47
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4 days ago
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@foundation47llc by @_captain_morgan47
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4 days ago
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@foundation47llc by @_captain_morgan47
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5 days ago
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 by @_captain_morgan47
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5 days ago
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🎤 Looking for a keynote speaker who connects real-life experience with practical lessons?

From growing up in Lexington’s East End housing projects to being an NFL dreamer, spending 12 years as a manufacturing employee, and becoming an award-winning financial literacy advocate—my journey shapes the message I bring to every audience.

As Founder and CEO of Foundation47,LLC (Financial Literacy Facilitation), I speak about financial empowerment, leadership, and the power of Positive Thinking, Patience, Perseverance, and Resilience—P3R.

Whether your audience includes students, working professionals, or community leaders, my goal is to inspire action, challenge perspectives, and help people move forward with purpose.

Let’s make your next event meaningful.

🌐 For keynote inquiries, visit foundation47llc.com.
#Foundation47 #KeynoteSpeaker #FinancialLiteracy #Leadership #P3R by @_captain_morgan47
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6 days ago
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 by @_captain_morgan47
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6 days ago
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Are you paying for better quality—or just the name? 💰

Brand recognition can influence us to spend more even when a lower-cost alternative provides the same or similar function. Before you buy, compare the ingredients, features, certifications, quality, and price.

Being financially literate isn’t always about spending less—it’s about knowing what you’re paying for and making an intentional decision.

Don’t just buy the brand. Buy the value.

#FinancialLiteracy #Foundation47 #SmartSpending #ConsumerAwareness #BrandPremium PersonalFinance by @_captain_morgan47
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7 days ago
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7 days ago
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7 days ago
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I Agree ☝️….. by @_captain_morgan47
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7 days ago
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