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@_foreverardent

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"spite” a collection, out now

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“spite” - out now.

turned this feeling into something beautiful.

a lot went into this one, i know i say it every time but this is some of my best work. the feeling of just wanting my art to be seen has made this. whatever i create after this will be finer.

this collection has also helped refine my identity further i like to feel like as well. i can’t wait to show you what i have next. got one more surprise in december then im done for the year.

thank you i love you all

- forever ardent, ardent zay

special thanks to my friends for helping me with this drops video too.

video filmed & edited @beauavry
talent @leokalinga @ruqayasakina

go show love to them too i wouldn’t be able to do this without them. < 3 by @_foreverardent

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a day ago

october 17th 9pm uk time / 4pm est

“spite” on body

all pre made.

sign up to fervour for early access.

foreverardent.com by @_foreverardent

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7 days ago

“spite”

october 17th @ 9pm uk time/ 4pm est

turned this feeling into something beautiful.

i say this everytime, but i believe this is some of my best work. all the art for this collection based on this one feeling for months. trial & error. 20 pieces were designed for this collection, these are the 5 that conveyed my feelings the best, i hope you appreciate my art as much as i do, real world building. i believe in authenticity, everything i design has been drawn up by me. no ai. no stolen graphics. all me.

all 5 pieces are pre made. production is already in progress as of writing this.

“animosity” windbreaker
“sheep” hoodie
“fervour” polo
“adoration” tee
“spiteful world” tee

this will be my last collection for the year, however i am going to give back to everyone on december for my birthday. hope to see you all there. stay safe.

- ardent zay :)

sign up to fervour, be a part of my world.

foreverardent.com by @_foreverardent

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15 days ago

“spite” - a collection, october 17th.

i hated the world i was living in, so i made my own.

i wanted to release this collection earlier but i needed to perfect the pieces and build a genuine world around my art. it took months of sampling, experimenting with different artworks to capture the core theme of this collection.

my brands whole identity is about being passionate and pursuing what you truly love. however i always felt a bit of spite, the feeling of watching someone else live your dream. pushing me to work harder than yesterday. wanting to prove the people who doubted you wrong - not out of revenge but because my art deserves to be seen.

“why’s it that other people achieve my dream within a few months?” that’s what made me want to put my best work into this collection. i will make sure it improves each time.

a refusal to quit is a belief to keep going.

- forever ardent, ardent zay.

sign up to sms (i might switch back to email)

saturday 17th october, 9pm uk time/ 4pm est

animation done by myself.

foreverardent.com by @_foreverardent

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a month ago

"paradise" - out now

what if this life is the paradise we were promised, and we're just squandering it?

a lot of things weren't going my way with this collection, but that's part of the journey i guess. i just really wanted to focus on having more art on the clothes as that's what makes me happy and what i feel good about putting out. as always the support you have all given me is absolutely amazing. this is the most interest ive had on a project of mine thus far and i will continue to pursue this passion. your kind words make me keep going.

ly all

- ardent zay

video was shot, edited and graded by @beauavry
talent in video @l3onworld by @_foreverardent

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5 months ago

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5 months ago

"home" a collection, out now.

- because there's no place like home.

my second every collection, as always i feel excited, nervous and stressed releasing as i want everything to go as smooth as possible for all of you. the bulk should arrive to me in 5-7 days so please allow 2 or so weeks for shipping to begin. this is not a pre order so everything has been sewn already.

all the pieces were designed by me resembling lots of artworks i used to make as a kid. where i feel at home.

thank you all so so much again. changing my life

- ardent zay

special thanks to my friends for making this video.
shot and edited by @beauavry
talent @yanngisa
sound designing @cutmywings1

#fashion #clothingbrand #explorepage by @_foreverardent

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7 months ago

march 13th 8:00pm gmt

"home" - lookbook

so near or so far, wherever we are,

no matter where we choose to roam

we live and we learn, but we always return;

this is the place we call home.

i realised i didn't even talk about each piece properly in the previous posts, the painting i did for the "meadows" thermal was originally an old painting i did back in school, i re painted it specifically for the purpose of it being used as the graphic on the beanie and thermal. with the moon tee it came to my mind since i do a lot of my work in the evening and the moon is by my side (when it's not cloudy). the artwork i did for the fervour sweats was originally going to be an all overprint for a jacket but i changed it to be joggers as i have not made much bottom half clothing in a while, ill still do the jacket idea i have though.

love you all

- ardent zay

photography @beauavry by @_foreverardent

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8 months ago

"home"

march 13th @ 8pm uk/ 3pm est

the individuality of your own understanding of home.

im changing home, these are the things that shaped me here. skies i looked at often. colours that make me feel at home. all the pieces feel very homely to me. soft spoken designs that are not too loud. all the artwork seen on the clothes were painted by me, some inspired by some of my old drawings i did when i was younger.

"meadows" thermal
"fervour" joggers
"moon" tee
"meadows" beanie
"her" print [A2 frame not included]

as for pricing, it will still be similar to my previous pieces, joggers and thermal should be around £50-65, tees will be £32-35 like before. beanie will remain £29. as for the prints i've not decided as i need to ship them separate in a tube and all of that. everything will be premade, as it's chinese new year right now the bulk production has been paused but it should arrive to me before drop day so i can ship next day like usual.

thank you for being here <3

- ardent zay :)

sign up to sms to be notified when i release

foreverardent.com by @_foreverardent

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8 months ago

"home" - a collection, march 13th.

there's no place like home.

this will be my last collection before i move out. i designed it to reflect my time living in the countryside for the past 7 years. i will miss the nature and stillness here the most along with the beautiful sea. moving back to the city there wont much be much of that, all of my world building was done surrounded by this nature, the shoots, photos and designs reflect that perfectly. even most of my design language is drawn from right outside my home. it makes me wonder if my creative direction will change with the new environment im going to be living in.

- forever ardent, ardent zay

sign up to sms

friday 13th march, 8pm uk time/ 3pm est

foreverardent.com by @_foreverardent

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8 months ago

"to you"

december 17th @ 5pm uk/ 12pm est

i wanted my first collection to you to feel special. this industry is full of clones and noise, i didn't want to add to that. every piece was designed by me, every graphic drawn by hand — it's the most honest way i know how to make something, especially when this passion of mine means so much to me.

"us drifting" hoodie
"flower girl" tee
"mr ardent" tee
"egodeath" beanie
"moss" denim [1 of 1]

for pricing, everything will be priced similar to my old pieces, excluding the moss denim. for example: hoodies £62-66, tees £30-35, beanies £25-30. everything is premade, so you won't be waiting for 8 weeks for your order.

while making these, i kept asking myself: if i was a kid who didn't care about trends, numbers, or sales... what would i create?

this is what i'd make.

- ardent zay :)

sign up to sms to be notified and all of that

foreverardent.com by @_foreverardent

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