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FRANK AGENCY // Marketing & Business

@_frankagency

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Your Marketing Agency + Business Besties 🤎
Meta Ads. Social Media. Email. Lead Systems.
Now booking October 💌
DM ‘SCALE’ & let’s talk business.

POSTS STORIES REELS TAGGED

If you’re a service business ready to scale, here are 3 ways to work with us.

These are 3 structured, tried and tested ways to grow.
No fluff. No posting for the sake of it.

Whether you need:
• a full business overhaul
• predictable leads through Meta Ads
• or organic visibility on social media that actually converts

There’s a clear path.

Comment or DM the keyword on each slide for details. by @_frankagency

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8 months ago

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2 years ago

TEN YEARS. Holy moly. Today this little agency turns ten 🎈
We can hardly believe it’s been a whole damn decade of helping businesses grow.

Big big love to every person who has been on our team over the years, and every client who has trusted us (some of our clients have been around for 7+ years which we are so proud of!)

And to all of you watching and supporting our journey, thank you for being here 🤎 by @_frankagency

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a month ago

On Monday @_frankagency turns 10! Here’s a little look back at the journey ⏩

Grateful for every up and down, and every person who has been a part of our story (so many more people than 20 slides allows!) 🤎 by @_frankagency

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a month ago

One minute you’re busy prepping for the weddings you have coming up, and then you finally come up for air to realise there aren’t many more in the pipeline.

You make enough to keep yourself going, but sometimes you wonder if the money is worth the 10pm bump out every Saturday night.

You could hire, but the profit isn’t quite there yet.

You can’t seem to breakthrough this monthly revenue, and you’re not sure what to focus on in between the cracks of emailing brides and coordinating timelines.

We created the Wedding Vendor Scorecard for you.

Our first ever client was in the wedding industry.
Over the last decade we have worked with countless wedding florists, venues, photographers, planners and more. There are clear patterns that seperate the side hustlers from the vendors already booking out next year.

If you want to know what to focus on next, comment or DM SCORECARD and we’ll send you quick quiz to identify where you’re losing bookings. by @_frankagency

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2 months ago

A hill we will die on: when it comes to marketing, the "cheaper" option is usually much more expensive.

And we aren't just talking about the cost of missed opportunity.

When it comes to Meta Ads, running bad creative can increase your cost per enquiry dramatically. In one of our accounts, the worse-performing creative was more than 10x the cost per result compared to the winning creative.

Let that sink in. Same budget. Same audience. Same offer. The only difference? The creative.

So before you 'save money' by running Meta Ads yourself, or hand them off to someone charging peanuts with zero strategy - ask yourself what that's actually costing you. If a more premium service saves you $10 per lead by having a better strategy, that's a big win 100 leads later.

Pay for the good strategy. Invest time in creative that actually converts. Because cheap creative isn't saving you money. It's bleeding your budget dry.

Comment SCALE and we'll chat in the DMs about exactly what's holding your business back. by @_frankagency

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3 months ago

If you've found yourself saying this lately because business has slowed down, take a walk through Sydney CBD.

I was there recently and Mecca had queues out the door. The restaurants were packed. People were carrying shopping bags everywhere.

People are still spending money. They're just being selective about who they spend it with.

When times are tough, people don't stop buying. They stop buying from businesses that haven't given them a compelling reason to choose them.

The businesses still growing right now aren't necessarily the cheapest. They're the ones with the strongest positioning, the clearest message, and the best customer experience.

You don't need to become Mecca. You just need to become the obvious choice for your audience.

That's where we come in. by @_frankagency

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3 months ago

A couple of golden nuggets from The Creative Summit last week with my mentor @laurahiggins A truly inspiring couple of days learning the latest in marketing, AI, business & so much more.

P.s this post took way too long to edit, but it was fun. I'm reminding myself this week to optimise everything in business besides the fun. If you optimise the fun out, what's the point?

P.p.s tagging all of the amazing creatives I met in the last slide so there's a place to remember you all! If I forgot you let me know 🤎 by @_frankagency

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3 months ago

Firstly, we have a confession to make...
This Florist did our Transform program last year, so we had fully optimised their business to begin with.

After the program, we were running their Meta Ads and things were moving along swimmingly (think 4x the amount of weddings booked as the year prior already).

And then... we turned things up a notch. We moved them into our new service, The Fully Booked Ads Engine.

Instead of running ads in isolation, we built a full ecosystem around them. Strategic, timed campaigns. Landing pages built to convert. Marketing emails to nurture subscribers. Even CRM updates to keep all messaging consistent...

The result? 98 leads in a single month at less than half the cost per lead they were before.

That's not a tweaked headline or a new audience test. That's what happens when your ads have an actual system behind them.

Most businesses are running Meta Ads into a black hole - spending money to get enquiries that go cold because there's nothing on the backend to catch them. No landing page that speaks to the offer. No follow-up that keeps them warm. Just an ad, a DM, and a wish on a star.

Comment SCALE and we'll chat in the DMs about what's actually holding your business back. Not everyone needs to same fix, and we are ready to find out what yours is. by @_frankagency

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4 months ago

We get it, you're busy. But when you're not following up your leads, you're kiiiinda ruining all of our hard work marketing your business.

That's why we created Transform. It's a 12-week program that not only helps you with your marketing, but also set up the systems you need in the backend to help take getting back to leads off your brain.

Only 3 spots remain for 2026, comment TRANSFORM to learn more. by @_frankagency

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4 months ago

A strategy so good @cloudybookkeeping just had to close her books 🤠

It’s no coincidence that since starting our Social Sales System Cloudy has had 100s of enquiries, 1000s of email subscribers, and over $130k in added revenue (In fact it was very much on purpose).

If your DMs are a ghost town, it’s time to add a little strategy to your socials.

DM SCALE & let’s chat about what’s holding you back. by @_frankagency

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4 months ago

POV you’re a service business who’s leads are a horror movie and you find us 🤌🏼👻 by @_frankagency

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5 months ago