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_frdesign

@_frdesign

2.3K

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1737

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Building brands, creating digital experiences, illustrating
aaaaand everything in between⚙️🪄🖼️

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Is it even summer without @messcanteen seasonal stickers??!??🍦🌞🐟🏝️

#graphicdesign #illustration by @_frdesign

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2 months ago

Summer Camp pop-up concept and branding for @wearfold 🏕️🌅 🎏

For Fold’s limited-edition summer scarves, we brought the feeling of summer camp to life at @themeldconcept creating a playful little world inspired by camp nostalgia, adventure and that feeling of wanting to join in 🖍️

The scarf prints were used alongside the camp-inspired branding as well as scrapbook-style visuals across socials, creating an immersive summer experience both online and offline☀️

#campaign #branding #illustrationdesign #popup #graphicdesign by @_frdesign

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3 months ago

The second drop of printed scarves for @wearfold 🌸 Had so much fun illustrating these and playing around with different brush strokes, textures, and colours to bring a playful summer feel to each print. Limited quantities available at @themeldconcept!🍧☀️

#TextileDesign #GraphicDesign #illustration by @_frdesign

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3 months ago

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4 months ago

Another summer campaign for @bageriform 💌 Postcards and Keepsakes captures the feeling of collecting memories. Inspired by different countries and brought to life through bageri’s summer menu, we created a sensory journey where each pastry becomes a place to discover and a keepsake to hold onto 🗺️ 🖊️

Postcard designs, social media messaging, and campaign stickers 🍒🥭 🫒

#summercampaign #graphicdesign #illustrationdesign by @_frdesign

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4 months ago

Illustration exploration for @seakin.ae ‘s Suhail Star Ring 🌊 “Engraved with a dhow returning to shore and following the constellations, the ring signifies a personal homecoming”. Available now on www.seakin.ae 🥹🩵

#illustrationdesign by @_frdesign

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4 months ago

Event concept and branding for @wearfold ‘s
S/S26 collection launch 🦋 secret garden-inspired illustrations and graphics with story-led branding 🩵🖌️🔑

#EventBranding by @_frdesign

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5 months ago

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6 months ago

Bageri classics 🥐 illustrated for their new signage 🍽️ 🖊️ @bageriform

#illustrationdesign #graphicdesign by @_frdesign

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6 months ago

Event branding for @amalalmullaofficial at @shop.fta with @styledbytalg Amal Al Mulla through the years 📹 handwritten notes, fabric swatches, and little thoughts in between built into the branding and graphics, and carried through the event setup🤎

#EventBranding by @_frdesign

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6 months ago

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7 months ago

DESIGN FILES🗂️ The second stack👩🏻‍💻

1-2: IG stories for @whitneyeveport back in 2023! From edits to podcast promo, and experimenting with different graphic styles along the way ✏️
3: @stefanie.taylor YouTube intro 🕶️ 🍅 🍵
4-5: @wearfold for @nuraya.ae pop-up content and bag design 🌟
6-8: merch for @sweatoman turning one! 🌊
9-10: @terfe.ae pop-up graphics 🖍️
11: @therapie.ae tote design ☁️✨

#graphicdesign by @_frdesign

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8 months ago