Instagram story viewer> @_globalevidence> Posts
Mmesoma Evidence Chidozie | Brand Designer(@_globalevidence)'s profile avatar HD Profile

Mmesoma Evidence Chidozie | Brand Designer

@_globalevidence

181
followers
205
following
Brand Identity Designer & Strategist | I help founders and startup brands become impossible to ignore through design and strategy.
Work with me 👇
POSTS STORIES REELS
Drimo started with one simple question: How do you create a snack brand that children love and parents trust? Most brands in the category lean heavily toward one audience. They either speak to children through loud visuals or to parents through product claims. Very few successfully balance both. That challenge became the foundation of this project. Every creative decision was built around one idea: Made for Happy Moments. From the verbal identity to the visual identity, every element was intentionally designed to communicate joy, trust, and togetherness. One of my favourite creative decisions was simplifying the identity. Instead of relying on mascots or playful illustrations, we transformed the letter "M" into the heart of the brand. It represents a parent and child. It can also represent two children sharing a joyful moment. When separated, it transforms into a smiling face, creating a distinctive brand asset that extends beyond the logo into the entire identity system. Nothing was added because it looked good. Everything was added because it strengthened the story. That's the part of branding I enjoy the most. Taking an idea, stripping away the unnecessary, and building a system where every decision has a reason to exist. The full Drimo case study is now live on my Behance. Check the link in the comments. Currently onboarding new projects for July. Send us a DM let's onboard yours. #brandidentity #kids #logodesigner #international by @_globalevidence
When I was younger, I never understood why older people were so attached to old houses. The cracked walls. The carved doors. The stories attached to places. To me, they were just buildings. Now I think I understand. Because what they were protecting wasn't the structure. It was the memory. The identity. The proof that they existed. That thought shaped KÉREMA. A luxury hospitality brand inspired by the richness of African heritage and the idea that culture should be experienced, not archived. Before we touched visuals, we built the identity. We defined what the brand believed. How it spoke. How it welcomed people. What it wanted people to remember long after they left. Only then did the visual identity begin to take shape. The logo emerged from architecture. The colors emerged from materials. The imagery emerged from the world we imagined. Every design decision became a reflection of something deeper. Because the strongest brands don't start with aesthetics. They start with meaning. The full KÉREMA case study is in the comments. And if there's one thing this project reminded me, it's that many brands don't have a design problem. They have an identity problem. Once you know who you are, expressing it becomes a lot easier. #brandidentitydesign #logodesign #africa #usa🇺🇸 #uk🇬🇧 by @_globalevidence
I almost lost a freelance gig because the account I sent to the client wasn’t bearing my name. The client got scared. And honestly? I don’t blame them. Imagine finally getting an international client after months of rejection… Then losing the opportunity because the payment process looked stressful, unfamiliar, and unsafe. That experience stayed in my head for days. Because this is the reality for a lot of African freelancers, creators, and remote workers trying to build globally. The opportunities are global. But the financial systems still feel restrictive. So when I started working on NenonPay, I knew this project couldn’t just “look futuristic.” It had to feel like freedom. A borderless financial system designed for people earning, building, and moving across countries. From the glowing visual system to the electric violet identity, structured UI direction, and modern fintech positioning… Every single detail was intentionally crafted to communicate one thing: Money should move as freely as the people who earn it. I genuinely love how this came together. Let's onboard your next project. #usa🇺🇸 #uk🇬🇧 #branding #logodesign #african by @_globalevidence
From my archive. One of the logo projects I worked on in August. I'm open to onboarding new brand identity and logo design projects. Send me a DM or an email at workwithevidence@gmail.com. Let's do 10x better this month. Ruthless execution. #brandidentity #logodesinger #internationalbrands by @_globalevidence
Before we touched colours, typography, or refined the logo, we had to answer a much bigger question: What is the brand really trying to communicate? We spent time answering questions like: ▶️ What does this brand really stand for? ▶️ Who is it serving? ▶️ What problem does it solve differently? ▶️ What should people feel when they interact with it? Those answers became the foundation of everything that followed. The green wasn't chosen because it "looks premium." It was chosen because it reflects trust, stability, and the strong foundation behind every property journey. The typography wasn't picked because it looked nice. It was chosen because it communicates confidence, clarity, and modern professionalism. Even the logo became stronger because it was built on a clear brand story, not just creative inspiration. That's the difference between decoration and identity. A visual identity should be the result of strategic thinking, not the starting point. If the strategy is weak, the design only hides the problem. If the strategy is clear, every design decision has a purpose. Swipe through to see how strategy shaped the identity behind Rixxla Properties. We are still onboarding projects for this month, send us a DM or mail to workwithevidence@gmail.com. by @_globalevidence
A real estate brand doesn't start with a logo. It starts with a promise. I'm currently working on the brand identity for Rixxla Properties, and one question shaped every creative decision: What does the brand really sell? The obvious answer is land. Or houses. But that's not what people are buying. They're buying confidence that their investment is safe. They're buying the excitement of building a future. They're buying the peace of mind that comes from working with a trusted partner. That insight changed everything. Instead of creating another logo with a roof, a skyscraper, or a key, we built an identity around the entire property journey. A symbol that represents: ✅ Land ✅ Home development ✅ Interior transformation Three ideas. One mark. Then we built a visual system inspired by architecture and craftsmanship, with every colour, typeface, and photography direction supporting one central idea: From foundation to finish. That's what branding should do. Not just to make a brand have great visuals, but make its promise visible. I'm currently onboarding new projects for this month, send a DM or mail to workwithevidence@gmail.com. by @_globalevidence
Here are 9 takeaways I learned from the Creatorium podcast with Neptune Studio. Which of the lesson hits differently? by @_globalevidence
One thing we've learned is this: Great branding isn't built by designers alone. It's built when the right client meets the right creative process. The projects we're most proud of all had one thing in common. The clients trusted the strategy, gave thoughtful feedback, respected the process, and understood that building a memorable brand takes time. So today, we're hiring. Not designers. Clients. Take a look at the checklist in the carousel. How many boxes would you tick? If you see yourself in that checklist and you're ready to build a brand with intention, send me a DM. I'd love to hear what you're building and see if we're a good fit. P.S. Creatives, if you could add one more requirement to the job description, what would it be? by @_globalevidence
A founder once told me "I just need a logo." After our discovery call, it became clear they didn't have a logo problem. They had a clarity problem. They knew what they were selling, but not what made them different. They knew who they wanted to reach, but not how to connect with them. And without that foundation, every design decision would have been guesswork. That's why I don't start with colours or logos. I start with questions. Research. Strategy. Then we build an identity where every element has a reason to exist. This carousel takes you behind the scenes of that process, from our first conversation to the final brand presentation. If you're planning to build or reposition your brand, this is what working with me looks like. Send me a DM or a mail at workwithevidence@gmail.com. Looking forward to onboard your next project. by @_globalevidence
Here's the lesson I learned from yesterday's match: Never write yourself off when God hasn't. Until the final whistle, never conclude that you have failed. Sometimes, the best moments happen in the final minutes. #wordcup2026🌏🏆🏟️ #argentina #champion by @_globalevidence
3,000 followers on LinkedIn. I want to be honest with you instead of just posting a celebration graphic. In November 2025, I hit 2k. That was 7 months ago. 7 months. To gain 1,000 followers. My goal was 10k last year 😅 I'm just now crossing 3k. My impressions have been low. My growth has felt slow. Some weeks, I genuinely wondered if anyone was seeing this. But I've decided something: I'm not waiting for 10k to celebrate. I'm celebrating right here. Right now. At 3k. 🙌 Because behind every quiet month, someone stayed. Someone double-tapped a post with zero reach. Someone commented when I needed it most. Someone shared my page when I felt invisible. So this post isn't about the number. It's about YOU. 💛 To everyone who stayed through the slow growth, thank you. To everyone who showed up when the algorithm didn't, thank you. To everyone who believed in this before the numbers caught up, thank you. I'm not where I planned to be. But I'm exactly where I'm meant to be, with people who actually care. Here's to the next 1,000. . #3kfollowers #growthjourney #linkedincommunity #contentcreators by @_globalevidence
Every brand you see started long before the logo. Before the colours. Before the typography. Before the packaging. It starts with asking the right questions, understanding the market, researching the audience, defining the strategy, and then designing an identity that solves a real problem. Here's a look behind the scenes of the creative process behind Drimo, from discovery to delivery. Swipe through. #branding #creative by @_globalevidence

Download All

Save the photos and videos currently loaded on this page.

0Photos
0Videos
Ready to download 0 / 0

Keep this tab open until your download is ready.
back to up