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A full-service creative partner
203 Lafayette, NYC
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More than just a gear shift… ///

For the first time, the UCI 2026 Mountain Bike World Cup landed in Whistler, BC and @adidasbike dropped in to showcase their revamped SS27 Freerider. From a pre-party at @dustyswhistler to the adidas fan zone booth, we created an unforgettable weekend experience that even made its way onto the race course.

Photography: @nathanielatakora taken in Whistler, British Columbia by @_imanyc
6
5 days ago
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A night out during NYFW with @adidas and @UNheardof. 

Bringing friends and community together over dinner to celebrate the collaboration with great food, drinks, and a few custom touches inspired by the guest of honor, Otto.

Photography: @shina.peng taken in King restaurant by @_imanyc
2
12 days ago
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Seeding kit design & production for @rayasianboy_’s Harden 10 colorway. 

We worked directly with the adidas CONFIRMED team to produce the kits, as well as curating the launch on the app and creating a variety of digital assets to help roll it out. 

Photos: @sammckenna by @_imanyc
2
15 days ago
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IMA BEACON TOUR ‘26

A day of rest & relaxation for the IMA NY team to celebrate an eventful summer in style.

Kayaking, farm-to-table meals and exploring the great upstate - a much deserved wellness reset. taken in Beacon, New York by @_imanyc
10
20 days ago
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THE Billie Jean King 👑 

At our Blue Suede Social we transformed adidas’ 5th Avenue store, celebrating the legend with an in-person meet & greet while showcasing the revamp of her blue suede sneaker - revived from her historic 1973 Battle of the Sexes win. 

📸: @jamiepixx taken in adidas NYC by @_imanyc
7
a month ago
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Superstar Art Show PDX /// we teamed up with @adidasskateboarding and @ccs to transform the adidas skatepark into an art gallery for the local community. 

Celebrating the iconic Superstar, locals reworked the classic with their own artistic touch. @catspawsaloon served up drinks while guests walked the show, bidding on pieces to take home - with all proceeds going to @skatelikeagirl & @pushmovement.

PHOTOGRAPHY: @CCS taken in Portland, Oregon by @_imanyc
5
2 months ago
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Overcast days in Paris with Gonz for @adidasY3 FW26 collection.

📸: @reeceleung by @_imanyc
2
2 months ago
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From LFC to NYC - launching Liverpool Football Club’s 2026/27 Away Kit Jersey through an immersive takeover of the Domino Sugar Refinery in Brooklyn. 

The celebration culminated in a grand reveal of the new kit, while simultaneously showcasing archival away kits from throughout the years and giving guests a variety of interactive experiences throughout the space.

PHOTOGRAPHY: @vikramvalluri taken in Domino Sugar Refinery by @_imanyc
22
2 months ago
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WORLD CUP ‘26 FOR @adidas x @nordstrom

Photographer: @hannahsider 
Photo Assistant: @thaliaruina
DigiTech: @samyck
HMU: @anngior
Stylist: @martiarcucci

Models:
@savannahwoeste
@michelle.lii
@thecynfulslayer taken in New York, New York by @_imanyc
4
4 months ago
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An elevated and exclusive @nordstrom store reveal introducing the space, product, and @adidasus World Cup retail experience through premium programming and personalized service. 

Prioritizing top-tier loyal customers, long-standing adidas clients, media, partners, and select VIP invitees, we created a night designed to reward loyalty with early access, thoughtful hospitality, and a more personal introduction to the store ahead of the public opening.

PHOTOGRAPHY: @vikramvalluri
VIDEO: @jermcohen taken in The Corner Store by @_imanyc
6
4 months ago
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A printed zine curating some of our favorite images from our @adidasus x @Nordstrom takeover, highlighting the stars of our campaign film styled in their World Cup looks and launching as an exclusive limited edition giveaway at the Nordstrom Corner Store. 

Photography: @louis_browne
Photo assist: @saceni Styling: @martiarcucci
HMU: @anngior taken in Downtown, New York by @_imanyc
10
4 months ago
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THE NEWS IS OUT 

A sprawling campaign bringing together NYers from around the city to celebrate @adidasus’ upcoming World Cup takeover of @Nordstrom’s The Corner store.

From concept to execution, we wanted to create an engaging film that felt true to the spirit of NYC - highlighting some fun brand partner cameos along the way.

Director: @louis_browne
DP: @dougdurant
Styling: @martiarcucci
HMU: @anngior
Art Dept: @stocktonhall
Music: @nickandreofficial
Editor: @matt_carter
Color: @shmowells
Production: @burberryboxers, @aleisha_digby taken in New York, New York by @_imanyc
5
4 months ago
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