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Los Caballos

@_los_caballos

19.6K
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1763
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Branding & web design studio.
Conceptually driven. Beautifully crafted.
Buenos Aires. Working globally.
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@_los_caballos has designed a modular social media system for @publicrecordsnyc, a music venue and cultural space in Brooklyn.⁠ ⁠ The venue asked the Buenos Aires-based design studio for a system that could keep a human, expressive feeling across an immense number of events. Public Records’ club nights run across three rooms at once, with a different line-up in each.⁠ ⁠ The system has two types of templates. One is built for each kind of night and is as expressive as each event needs to be. The other is a restrained line-up template, made for legibility, so that every room’s programming for that night sits together in one clear piece.⁠ ⁠ That human feeling comes from illustration, which gives a post a layer beyond the artist photo and the schedule.⁠ ⁠ ———⁠ ⁠ CREDITS⁠ Design: @_los_caballos⁠ Brand: @publicrecordsnyc⁠ Typography: Univers by Adrian Frutiger and Garamondo by @jacob.j.wise by @_los_caballos
25
2 months ago
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New work for @publicrecordsnyc Fragments from the visual system developed for the Brooklyn-based music venue and cultural institution. Over the past months we worked on a modular visual language designed to support the venue's constantly evolving programming. The project included a large collection of assets for club posters, lineups, schedules, live performances, editorial content and motion explorations. Conceived as a flexible visual toolkit capable of evolving over time while maintaining a strong and recognizable identity across every touchpoint. Working on this reminded us that the process is the work, that the iterations, the dead ends, the back and forth are what make the final system hold together. Big thanks to @shaneevandavis @margotseaton @childhoodceiling by @_los_caballos
29
5 months ago
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Our work for @publicrecordsnyc featured on @itsnicethat 🐎 "Can you visually capture how dancing feels? Inside Los Caballos’ expressive social identity for Public Records" Thanks Paul Moore for the words. And all thanks again @shaneevandavis and @margotseaton for trusting on this one. Always a joy building with you. Full article link is in our stories (or swipe left to read) by @_los_caballos
20
3 months ago
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@thedifferentfolk glow’d up ✨ born as a home for epic artists, and still remaining exactly that. TDF’s mission has always been to champion global creative talent, and now the brand evolves to meet their boldest visions.
 Through a new identity and website — designed and developed together with @_los_caballos — TDF brings artists even closer to the center of campaign creation.
 Led by artistic vision, we’re not just another production company: we’re a playground for storytellers, where imagination runs wild and craft leads the way. Project credits TDF team: @subbyn @em.tardi Art direction, web design & code: @_los_caballos Logotype illustration: @elfluxor Logotype reinterpretations featured in this post: @juanrlag @jessbianxi @yay_abe @holamaybe @andrewsketch @justinejossart @carmelacaldart @mboa.art @stephandybus by @_los_caballos
82
a year ago
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nueva era digital para @tinistoessel 🌀 11 días, 11 websites, 1.5 millones de visitas 11 días de conversación y memes Dirección creativa: @tinistoessel @pogo.creative.co @sofufernandez Dirección de arte y desarrollo: @_los_caballos Diseño de t: @yaniguille 3D: @luxixlu Foto: @palimendez Video: @mateocaride by @_los_caballos
75
2 years ago
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The Movement new website is live🔥 The new site is the home for everything @themovement.land does — from music videos and branded content to live shows and creative direction. A place to explore projects, directors, collaborating artists and the ideas that keep the movement alive. Designed and developed in collaboration with @_los_caballos , the website translates The Movement’s creative ecosystem into a living digital space. Two worlds — The Movement and The Movement Live — coexist within a single structure while preserving their own identity and rhythm. Project credits tmmt team: @cuervobsas @andimcabral @nuriawainstein @agustin_alberdi Art direction, web design & code by @ _los_caballos Splash screen by @dantezaballa by @_los_caballos
26
9 months ago
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NEW WORK 🔥 website for @publicrecordsnyc Based in Brooklyn, New York, Public Records is a continuously evolving cultural venue, exploring intersections between sound, design, hospitality, ecology, and community. The website was designed to inhabit a state of organized chaos. Rather than explaining the space, we focused on translating its energy: multiple rooms, parallel rhythms, and the sense that something is always happening. A multi-format, ever-evolving ecosystem shaped by collective experience. We’re especially proud of how the site holds complexity and simplicity at once — intuitive paths into the calendar, reservations, and food & beverage, while the experience remains fluid and alive. pr team: @shaneevandavis @margotseaton Design and development: @_los_caballos by @_los_caballos
37
7 months ago
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NEW WORK — branding system and website for @rei___pictures a Buenos Aires-based film production company led by three partners with a unique vision of contemporary cinema 👁️👁️👁️ Rei Pictures develops, produces, and finances high-level film, television, and interactive projects in collaboration with groundbreaking filmmakers and artists. Their portfolio includes critically acclaimed films like Zama by Lucrecia Martel, Kill the Jockey by Luis Ortega and Magic Farm by @amaliaulman among other 💎s 🏇🏇 showcased at Cannes, Berlinale, Tribeca, and the Venice Biennale. The symbol of the three eyes represents both its three founders and a way of seeing observing cinema from unexpected angles and unique perspectives. type in use: Kormelonk by @wise_type and Haffer by @xyz_displaay #reipictures #FilmBranding #LatamCinema #DesignForFilm by @_los_caballos
18
a year ago
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85 intervenciones sobre la t 💎 y un registro de las calles de Buenos Aires Dirección creativa: @tinistoessel @pogo.creative.co @sofufernandez Diseño de t: @yaniguille Intervenciónes en t: @_los_caballos Foto: @palimendez by @_los_caballos
19
2 years ago
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key visual & graphics para @paulolondra y algunas cositas que no quedaron ⛓️‍💥🪓 diseño @_los_caballos team @buenaproductora @olivi_______a @bunker.coop @jjuanferrando by @_los_caballos
17
2 years ago
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We're thrilled to unveil our latest branding project!🕹️Over the past few months, we've been collaborating with Moca, Goca, and Avalanche to give life to zeroone—an upcoming online blockchain platform. zeroone is not just a space for artists and creators to share their work; it's a cultural distribution engine that empowers individuals to create, collect, and connect 💎💗zeroone is where Web2 meets Web3, opening new opportunities for artists and designers to embrace the potential of blockchain technology When crafting the visual identity, we drew inspiration from the “oo” in “zeroone” and designed a multitude of random circles that dynamically combine, giving birth to an infinite array of logos. Our concept aimed to reflect cultural diversity, dialogue, and visual openness, breaking away from conventional branding structures We invite all creators to join us on this exciting adventure as beta testers for the project! Drop a comment below, and we'll send you a DM with the link to become a beta tester, along with some extra information about the project. A huge shoutout to @museumofcryptoart , @galleryofcryptoart , and @avalabsofficial for teaming up with us on this incredible journey. Happy horses say ty Team: 
🏄‍♂️ @zero___________one @ludovicarosi.jpg @shivanimitra & Colborn 🧘 @_los_caballos 🧘🏻‍♀️ @conszxn 🧘‍♂️ @brunopersico special thanks to @julian.brangold for seeing the matrix and connecting dots 🥷 Font: Haffer by @xyz_displaay Documentation mockups: @bendito.mockup #itsnicethat #graphicdesign #logotype #thedesignblacklist #eyeondesign #visualgraphc #graphicindex #generaleclectics #acidgraphix #digitalarchive #fkndesign #brandingidentity #selectedwork #identitydesign #digitalart by @_los_caballos
32
3 years ago
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new website for @publicservice.io - the creative practice of @publicrecordsnyc Public Service operates as an extension of Public Records’ thinking — a space to explore ideas, initiatives, and collaborations beyond its physical home. A practice shaped by long-term vision, cultural production, and interdisciplinary work. Our approach focused on translating that mindset into a digital environment: quiet but intentional, process-driven, and open-ended. A site designed to hold complexity without overstatement — allowing projects, research, and evolving initiatives to coexist within a flexible system. A shared process with @publicservice.io to build a platform that reflects how the practice thinks, works, and grows over time. with and for @shaneevandavis @margotseaton @joshuascottcarter design & development by @_los_caballos by @_los_caballos
13
10 months ago
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