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•Chemist turned Beauty Insider
•20 yrs making beauty—now talking about it.
BEAUTY • WELLNESS • HEALING • REINVENTION
NJ/NY | Welcome to my edit ↓
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#thefatimaedit #wellnessera #imxpilates #marlboro by @_thefatimaedit
26
a month ago
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I ended my 30s much the way I started them… rebuilding.

At 31, I packed up and left California without a backup plan, moving back home feeling broken, defeated, and completely unsure of what the future held.

Little did I know, I was actually preparing for one of the most fulfilling chapters of my life.

The same person who once felt broken slowly became whole again.

I found my confidence, not only as a product developer, but as a woman standing in her power.

This year, I found myself in that same place again.

39 challenged me in ways that brought me to my knees. 
I spent so much time spiraling over entering this new decade feeling far from where I thought I’d be in life.

After months of grief and sadness, asking myself why this happened *to* me; I started to understand that it was happening *for* me.

Some of the most pivotal chapters of my life began during the seasons I thought were breaking me. Yet somehow, I always came out stronger because of them.

The difference is that at 31, I was rebuilding because life pushed me there.
At 40, I’m rebuilding on purpose.

This time, I’m choosing alignment, purpose & passion. 

Maybe rebuilding was never the setback.
Maybe it was always the beginning of something beautiful.

Now, it’s time to turn the page…

Chapter 40

#thefatimaedit #rebuildingwithpurpose #healingera #chapter40 by @_thefatimaedit
30
3 months ago
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Note from the Editor: 📝 

For years, I built beauty products behind the scenes as a chemist & product development expert. This past year, I’ve been rebuilding myself instead.

My life changed unexpectedly.

Over the past 15 months, I lost more than just a job.
I lost my career, my home, and the life I built.

I found myself grieving not just the life I had…
but the version of me attached to it too.

Now, I’m almost 40, back in my childhood home, rebuilding with no clear roadmap—just faith, intention, and dreams.

Honestly…it’s been hard.

But this season has forced me to reevaluate everything:
how I define success,
what truly matters to me,
and who I am outside of achievement and titles.

And somewhere in the middle of that, this page came into existence.

The Fatima Edit became a space where all of those worlds now meet: beauty, wellness, mindful living, reinvention, and honest conversations about rebuilding. 

I’ll still share beauty through the lens of a chemist and beauty insider…

But I also want to share the healing, the rituals, the lessons, and the messy middle in between.

I don’t want to contribute to the pressure, perfection, and performative nature of social media.

I want to show what rebuilding actually looks like.

So if you’re in a season of rebuilding too, I hope you stay.

Maybe we can heal, grow, and redefine what beauty even means together.

Welcome to The Fatima Edit ✨ by @_thefatimaedit
58
5 months ago
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Leopard or tortoise? Either way, 100% chic. 🐆🤎🐢

Here’s how to get the look:

1. Start with a sheer amber or caramel jelly base. Cure. 
2. Add blooming gel follow by irregular spots of warm caramel brown. 
3. Add a few darker espresso spots for dimension.
4. Layer a sheer brown jelly polish over the design to create depth & blend the spots (not pictured in video).
5. Finish with a high-gloss top coat for that luxe, glassy finish.

✨ Pro tip: The secret to tortoise nails is layering translucent colors rather than creating perfectly defined spots. Think depth, dimension, and imperfect patterns.

Save this for your next nail appointment. 🤎💅🏽

#tortoisenails #leopardnails #fallnails #nailinspo #beautybts taken in ELINA Beauty Studio by @_thefatimaedit
4
9 hours ago
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Let’s work together! 💋

#thefatimaedit #beautyinsider #beautybts #cosmeticchemist by @_thefatimaedit
21
7 days ago
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did you know you can just…exercise your free will and make yourself happy??

like no one is stopping you from snuggling in bed a little longer. getting a little coffee. buying yourself flowers. playing with your makeup. taking yourself to a fancy dinner. booking the trip. wearing the outfit. going for a walk just because it’s nice out. eating froyo at 3pm. 

sometimes happiness is just a *sweet treat* you gift yourself on harder days. it’s called: self care. 

#justasweettreat #selfcare #littlejoys #girlhood

——
sweet treat, little joys in life, romanticize your life, bad days, exercising free will, making your own happiness, funny relatable reels by @_thefatimaedit
6
8 days ago
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My blush hack: “invisible blush” ✨🖌️

Invisible because it’s barely there—no obvious placement, no harsh edges, just a soft flush that looks like it belongs to your skin.

It’s a little product developer trick: blend the products. Combining your powder blush with setting powder diffuses the pigment and melts everything together for that blurred, seamless finish.

The best part is that this works with any powder blush + pressed or loose setting powder.

Which final look do you prefer?? And what blush do I need to try next? 👀

Save this one for your next makeup look. 

#beautyinsider #blushhack #invisibleblush #hudabeauty #productdeveloper

—
blush tutorial, diffused blush, Huda Beauty, makeup hacks, beauty tips, blush technique, powder blush, makeup tutorial by @_thefatimaedit
9
10 days ago
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“Why Is Everyone Launching the Same Thing??” 👀

The eye patch drama is really a bigger conversation about beauty innovation. 

There’s no shortage of incredible technology coming out of labs and manufacturers. Trust me, I’ve seen it. 
The harder part? Being willing to take the risk on it before someone else proves it works.

Because every brand wants to say they’re not a “me-too” brand, but nobody wants to be the “what if it flops?” brand either. 

And that’s how we end up here: same innovation, different logo.

Innovation shouldn’t start with what’s trending or a gimicky product. It should start with what your consumer *actually* needs.

Hopefully this is a wake-up call for brands: consumers notice when everything starts looking same-same. 

But I want to hear from you, the consumer: Do you care who did it first, or are you buying whichever brand does it best??

P.S. Samhwa, you have some ‘splainin to do. 😂

#thefatimaedit #beautyinsider #beautybts #cosmeticchemist #innovationinbeauty by @_thefatimaedit
24
18 days ago
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A little cosmetic chemist PSA 👩🏻‍🔬💄🚨

Consumers, influencers, media, brands—we have to stop turning individual ingredients into “good” or “bad” without context. The ingredient hypocrisy is exhausting. We demonize an ingredient in one category, celebrate it in another, and end up contradicting ourselves depending on the product.

Titanium dioxide is a perfect example: it’s a pigment/colorant and is also widely used as a UV filter in mineral sunscreens.

Dose, route of exposure, formulation + intended use all matter. An ingredient name alone doesn’t tell you whether a product is safe.

“Free from,” “non-toxic” and “clean” marketing have made it very easy for nuance to become fear…and fear to become a selling point.

Read the science. Don’t believe everything you see on the internet.

We fact-check everybody over here. 💋

#thefatimaedit #beautyinsider #cosmeticchemist #beautyfacts #sciencebehindbeauty by @_thefatimaedit
7
19 days ago
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Let me introduce you to my new fave lip combo: 

@sephoracollection 8H colorful transfer-proof LL in “soft suede” & @janeiredale ColorLuxe Lip Glaze in “amour” 👌🏼

📝👩🏻‍🔬 Notes from the editor:
As a lip product formulator + product developer, I’m VERY particular about texture. I hate anything heavy on my lips—I’m a lip balm and Laneige girly through and through.

Why I love this gloss: medium, buildable color with a plush, cushiony feel that isn’t sticky or heavy. The liner is a soft, sharpenable crayon with high color payoff + hours of wear.

Basically, color without sacrificing comfort. My kind of lip products! 💋

#thefatimaedit #beautyinsider #beautybts #makeupoftheday by @_thefatimaedit
14
21 days ago
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} somewhere between sicily & september summer disappeared

sigh, i miss being tan taken in Sicily, Italy by @_thefatimaedit
26
21 days ago
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I’ll be here for the foreseeable future—developing products, solving beauty problems & educating consumers about the science behind their favorite products 🙋🏻‍♀️

Need a product +packaging developer, beauty expert or innovation consultant? You know where to find me💅🏼
⬇️
VAULTBeautyLabs.com 

#thefatimaedit #vaultbeautylabs #femaleentreprenuer #womeninscience #beautyinsider by @_thefatimaedit
13
a month ago
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