Instagram story viewer> @_weare54> Posts

54

@_weare54

4.4K

followers

276

following

54 | Leading sport into a new realm of possibility
📍 London, Singapore, Australia, Vietnam, Saudi Arabia, Spain, UAE, USA

POSTS STORIES REELS TAGGED

Download All

Sports Performance Hub has secured a milestone strategic investment from Bahrain-based ME & F Holdings WLL, led by global sports executive Faris Al Kooheji. 54 continues to act as SPH's exclusive strategic sports, media, and entertainment adviser, supporting the growth, expansion, and development roadmap of one of the United States' most ambitious integrated sports, education, and real estate developments.

Planned as a more than 90-acre campus in South Florida, SPH is bringing elite sport, education, live entertainment, and real estate together in a single institutional platform.

Link in bio.

@sperformancehub

#WeAre54 #Miami #Sports #RealEstate #PushingTheEdge by @_weare54

59

2

3 months ago

One of the advantages of long-term partnerships is the opportunity to create lasting value over time.

At LIV Golf Andalucía this past weekend, elements first introduced in 2023 were given a second, third and fourth life: event flags repurposed as shaded fan structures, signage boards and fencing reused to reduce the need for new materials, and a considerable volume of what couldn't be reused donated to local schools and community organisations.

Away from the physical assets, fans were encouraged to bring refillable water bottles, with five hydration stations across the course dispensing 3,908 litres across the weekend, saving 7,816 plastic bottles from waste. Solar panels with batteries brought renewable energy to the site, and the sustainability team verified compliance across every piece of waste generated.

In the community, local sea conservation charities and the municipality joined Fireballs GC players for a beach clean-up, while 20 aspiring young golfers from local schools got an exclusive behind-the-scenes tour of the event.

These are small examples of a broader philosophy. Having supported LIV Golf since its inception, our teams have had the opportunity to help evolve the experience year after year, embedding more sustainable practices, improving operational efficiency and finding new ways to maximise the value of existing assets.

The strongest sporting properties are built through continuous evolution, where hundreds of small improvements compound over time to create a better experience for fans, partners and host destinations alike.

@livgolfleague

#WeAre54 #LIVGolf #Andalucia #Sustainability #PushingTheEdge by @_weare54

69

1

4 months ago

Last year, 54 acquired Sportgate International Ltd, a sporting and lifestyle event management company specialising in polo. We saw a business with a vision to help take the sport in a more modern, international and innovative direction.

This past weekend, that ambition was on full display as Chestertons Polo in the Park celebrated its 15th edition.

What started as an idea to create a London polo event for friends has grown into one of the city's leading sport and lifestyle occasions, welcoming 26,000 guests across the weekend and delivering record moments at every turn:

🏇 Ladies Day sold out for the fourth consecutive year

📈 Finals Day recorded its highest-ever attendance

🍾 Hospitality was at full capacity throughout the weekend for the first time

🏆 Red Sea Global Team Riyadh became the first team to win three consecutive Chestertons Polo in the Park titles

🏴󠁧󠁢󠁥󠁮󠁧󠁿 England edged 🇿🇦 South Africa in a tightly contested match for the Olympic Trophy

Fifteen years in, Chestertons Polo in the Park is still evolving. 2026 was its biggest statement yet.

@polointhepark @redseaglobal

#WeAre54 #PushingTheEdge #ChestertonsPoloInThePark #SportBusiness by @_weare54

64

0

4 months ago

Wrapping up in the White Island! 🇪🇸

Last week, 54 was on the ground for the E1 Ibiza Showrun 2026 presented by Bombay Sapphire, bringing together elite electric racing, premium hospitality and entertainment in one of the world’s most iconic destinations.

With two RaceBirds on the water and Ibiza Old Town as the ultimate backdrop, the event showcased how sport and entertainment can be elevated through immersive fan and guest experiences.

Our Events team reimagined E1’s Ocean Club experience with official partner Bombay Sapphire, for the specially invited audience on the seafront at the Balearic hotspot, with custom AV and an E1 replica boat experience.

Our friends at @behindthevolt managed the full technical and audio-visual production design to bring the atmosphere to life. Ibiza at full volume.

@e1series @bombaysapphire @ibizatravel

#WeAre54 #PushingTheEdge #BehindEveryExperience #E1Ibiza by @_weare54

47

2

4 months ago

To our global network of partners and friends, Eid Al-Adha Mubarak and best wishes for a wonderful celebration!

إلى شركائنا وأصدقائنا حول العالم — نتمنى لكم عيد أضحى مبارك واحتفالًا مليئًا بالفرح والبركة واللحظات الجميلة

#WeAre54 #PushingTheEdge by @_weare54

22

0

4 months ago

54 is heading to Korea! 🇰🇷 We’ve partnered with JP & Company Ltd. to unlock new commercial potential across one of the world’s most dynamic sports and entertainment markets.

Inspired by Korea’s energy and ambition, we’re bringing capabilities from across our service divisions and portfolio companies into this new market, including the specialist golf expertise of ION 54 to support growth within one of the world’s most exciting golf economies.

Link in bio.

#WeAre54 #PushingTheEdge #Korea #SportsBusiness #ION54 #Partnerships by @_weare54

69

0

5 months ago

Las Vegas in recent years = 🏎️ F1, 🥊 UFC, 🏈 Super Bowl. And now… ⛳ the Aramco Championship.

A city that sets the standard for how global sport and entertainment is delivered, and last weekend, our team was right at the centre of it.

Our events, marketing and commercial teams, alongside Reddoor Live, MOB and VOXA, combined with long-standing partner Golf Saudi to deliver the Aramco Championship, part of the PIF Global Series, bringing the best golfers and major brands onto one of the world’s biggest sporting stages.

It was a privilege to bring the Ladies European Tour and LPGA golf into the bright lights of Las Vegas, a reminder that the spotlight of sport should be shared more equally, with men and women given the same opportunity to perform, compete, and succeed.

@pifglobalseries @letgolf @lpga_tour @_reddoorlive_ @team_voxa @the_mob_film_co @golf_saudi

#WeAre54 #PushingTheEdge by @_weare54

70

2

6 months ago

60

1

6 months ago

Team 54 will be at the International Sports Convention this week, where we'll be leading two panels tackling how sports should adapt to the new global economic reality, and how creator-led models are redefining fandom, distribution, and engagement.

Come and meet the team at Stand 14 at Tottenham Hotspur Stadium to discuss your take on these issues and how we together can supercharge your 2026 ambitions!

@internationalsportsconvention

#WeAre54 #PushingTheEdge #ISCLondon2026 #sportsbiz by @_weare54

19

1

6 months ago

Our teams are coming up for air after an incredible first LIV Golf event in South Africa - an emotional rollercoaster, not least for the eventual winner, Bryson DeChambeau.

A landmark week blending world-class competition with meaningful impact, from youth development programmes to employment and upskilling opportunities within local communities.

Massive congrats to our Events team and portfolio companies, Reddoor Live and Behind The Volt. An extraordinary team effort delivered with precision and passion.

@livgolfleague @_reddoorlive_ @behindthevolt

#WeAre54 #PushingTheEdge #LIVGolf #SouthAfrica by @_weare54

69

2

7 months ago

LIV Golf’s first-ever event on the African continent is officially underway and the impact is already being felt across local communities in South Africa.

From employing and upskilling 100 members of the Diepsloot community, to LIV Golf working in partnership to create real access for the next generation through youth coaching, female community competition in Soweto, and year-long development pathways for young talent via Southern Guards GC, this is about opening doors and building something that lasts.

Golf is being used as a platform for opportunity, reaching new communities, inspiring young talent, and creating tangible change on the ground.

And sustainability is also a core focus, from waste diversion, food redistribution and circular solutions that extend the life of event materials through local female-led SME businesses.

This goes way beyond a tournament; it’s real impact where it matters.

Best of luck to our teams on the ground delivering yet another epic event.

@livgolfleague

#WeAre54 #LIVGolf #SouthAfrica #Sustainability #SocialImpact #PushingTheEdge by @_weare54

59

2

7 months ago

As Ramadan comes to a close, we wish our partners and friends across Saudi Arabia a joyful Eid Al-Fitr.

Eid Mubarak from the 54 team in KSA.

مع ختام شهر رمضان المبارك، نتمنى لشركائنا وأصدقائنا في المملكة العربية السعودية عيد فطر سعيد

كل عام وأنتم بخير من فريق 54 في السعودية by @_weare54

12

2

7 months ago