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𝙿𝚑𝚘𝚝𝚘𝚐𝚛𝚊𝚙𝚑𝚎𝚛 ❘ 𝙲𝚛𝚎𝚊𝚝𝚒𝚟𝚎 𝙳𝚒𝚛𝚎𝚌𝚝𝚘𝚛

@a.velch

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Fashion art/creative direction
Photo-portfolio here📸
📍Nordics & Baltics

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I was inspired by the aesthetic of sun drenched, colourful Italian buildings, and beginning of an autumn season🍂

Photography & creative direction- @a.velch (me)
Model, MUAH, styling- @nyusha.matek

#fashioneditorial #creativedirection #artdirection #fashionphotography #art taken in Ullanlinna by @a.velch

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6 days ago

Exclusive editorial published in @ferocemagazine web, by @domino_ferocemagazine .

I still can’t believe that I got published as an AUTHOR in magazine, that doesn’t follow only idealistic fashion, but is looking forward to art.
In this editorial I prove, that age doesn’t matter in fashion, and the only thing that matters is your skills to build a team and make art. I’m speaking about how important it is to notice new young talents, and to listen to new visions. The industry is dying now from the “creamy minimalism”, and people who are afraid to make mistakes, I hope that our new generation can change it in future by bringing back, the fashion that is not afraid to speak and exist.
I made this photoshoot with neo-gothic vibes because, I usually prefer much darker and experimental photoshoots, and the most of the teenagers also do, because it reflects our lives, feelings, moods, and all that hard things that are around us.
I made the photoshoot to look like a high-fashion gothic, featuring Scandinavian vibes and custom made pieces from a local designer.
My statement - “give new faces place in fashion world, and change the creamy minimalism that is ruining now the whole point of art”.

Team credits:
Photo&art/creative direction - @a.velch (me)
Model- Svetlana Pavlova
MUAH- @sveta_liisto
Designer & stylist - @anitcott

#ferocemagazine #editorial #fashion #photoshoot #art taken in Johanneksen kirkko (Helsinki) by @a.velch

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a month ago

Fashion editorial inspired by early 30’s cabaret culture, and art-deco aesthetics.

Model- @o.przva
Photo, art direction, hair stylist- @a.velch (me)
Assistance- @pusheen180610

#cabaret #artdecophotography #fashionphotography #vintageeditorial #fashionphotographers taken in Tallinn Old Town by @a.velch

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2 months ago

Editorial inspired by drama and minimalism, it’s made the way how I see high-fashion art in people. It’s a weird poses, strange minimalistic looks, but they play a really good role together and create art.
In this exact photoshoot I was not only a photographer and art director, I styled and created the whole photoshoot from scratch.

Model- @bl00m.ofd
Photo&art direction- @a.velch (me)
Assistance- @pusheen180610
MUAH- @olga_fedd_muah

#fashion #editorial #highfashion #photography #fashionphotographers by @a.velch

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2 months ago

Photoshoot inspired by rainy days and crash-outs that follow us sometimes. It was really nice experience with the model, she was really brave during photoshoot, fantastic shots.

Photo& art direction - @a.velch
Model- @___mikatsuki___
Assistance- @pusheen180610

#fashion #photoshoot #photographer #artdirection #art taken in Tallinna Linnahall by @a.velch

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2 months ago

Recent editorial that I did in Tallinn, it doesn’t have any meaning behind.. it was just a cool time together working and learning! But I was inspired by polka-dot print and we made makeup and look with taste of the polka-dot vibes⚪️⚫️⚪️⚫️
If I had to pick a theme and meaning behind this shots, I would definitely say, “life and emotion contrast” , how colours, art, and emotions make sense together and complement each other while showing roughly best side of their own.

Model- @asiyashv
Photo & hair stylist- @a.velch (me)
Assistance- @pusheen180610

#fashioneditorial #photographer #fashion #art #creativedirection taken in Telliskivi Creative City, Tallinn, Estonia by @a.velch

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3 months ago

LOCKED 🔒
Fashion editorial created by the idea of time, jealousy, and disability to do something, all of these words create a very dark and draining feeling.

Model- @pusheen180610
Photo- @a.velch (me)
Styling- @a.velch @pusheen180610 (both) by @a.velch

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4 months ago

Fashion editorial, that was inspired by part of a song “Total control” by @theigorsinyak , the editorial represents the disappearance and inaccessibility of people’s life and mind.

Model&retouch- @aeria_arkive
Photo&creative director- @a.velch (me)

#fashion #photography #editorial #fashionphotographer #mind by @a.velch

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4 months ago

Last photos from this editorial, love it so much!

Model- @lesyadallion
Photos- @a.velch (me)

#creative #fashion #design #styling #photos by @a.velch

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5 months ago

OKAY this is FAB🤯 “Will and loss” photoshoot editorial, thanks to Olesya for modelling!

Model- @lesyadallion
Photos- @a.velch (me)

#art #fashion #photoshoot #editorial #finland by @a.velch

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5 months ago

Spring editorial, I think I’ll give it a “will and loss” as a name.. it’s very very interesting photoshoot, u can see it on other photos that I’ll post.

Model- @lesyadallion
Photos- @a.velch (me)

#photoshoot #photographerhelsinki #art #fashion #design by @a.velch

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5 months ago

LAST PHOTOS FROM “AFTERPARTY” crazy club version💋
Thanks to Sofia and thanks to- @thespothelsinki for your help with location and lights!

Model- @eternalangelllll @sofiasdanceportfolio
Photos- @a.velch (me)

#helsinki #photographer #photoshoot #crazy #club by @a.velch

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5 months ago