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Asquared | Strategy, Branding, Digital Experiences

@a2quared.me

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▫️ Your exponential growth starts here
🤝 A team-up of a strategic thinker and a boundless creative
📍 Beirut | Dubai
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Axis Studio | Branding & Website Design 💚 Introducing Axis Studio, a new reformer Pilates studio in France, built around the idea of finding balance and reconnecting with yourself. 🧘‍♀️ From brand identity and collaterals to environmental and website design, we crafted a complete visual experience inspired by mindfulness. Warm earthy tones, fluid forms, and an intentional tone of voice come together to create a cohesive and grounding brand presence. by @a2quared.me
It’s that time of the year again 🤣 Sara and I picked some of our fave shows and movies from the year and asked @a2quared.me to bring them to life starring Izzie (and co-starring Nael and Hummus of course) for her second birthday! I’ll reshare the previous ones on my Stories. Which is your fave? We’ll be printing them of course to decorate the playroom alongside the rest; I’ll film a video of all of them soon because they’re super cool! My goal is for the kids to grow up and have these to look back on while reflecting what was trending in Film/TV ever year of their lives 😍 by @a2quared.me
Nawa Partners | Brand Identity & Website 🔹 A modern, confident identity for Nawa Partners. 🏙️ We designed the brand’s logo, stationery, and website with a consistent visual language, balancing a refined corporate feel with a distinct personality. by @a2quared.me
@forthesole.co | Photoshoot Direction 🎈 Bringing @forthesole.co ‘s kids’ collection to life; from moodboards to playful setups, and having a little too much fun with the kids on set! 📸 @alsoelie by @a2quared.me
☕ Casa Pilates was designed to feel calm, refined, and effortlessly welcoming. 🧘‍♀️ The visual identity embraces timeless minimalism, bringing to life a boutique Pilates studio and coffee shop in the heart of Paris, into a place that feels like home. 🩷 We brought the brand to life through its visual identity, environmental branding, website design, and website development, creating a cohesive experience across every touchpoint. by @a2quared.me
@granniescrumble | Brand Identity & Social Media 👵🏻 Grannies’ Crumble, a dessert spot newly opened in Al Serkal Avenue, Dubai, created to hand down Grandma’s recipe for you to taste. 💛 The brand identity reflects a warm, minimal, and quietly nostalgic visual language; blending Arabic heritage with an English expression across the brand’s communication. by @a2quared.me
Our website just got an upgrade✨ A fresh new look, smoother experience, and exciting new features!! Visit forthesole.co🤎 by @a2quared.me
@itsthebecomingspace | Website Design & Development Websites rarely start with screens. For The Becoming Space, the process was all about translating a feeling into a digital experience; one that feels calm, intentional, and human throughout. From discovery, to design, development, and launch; this is a small look into what happens behind the scenes before a vision finally goes live ✨ by @a2quared.me
@almandalouncafe | Brand Identity 💚 Al Mandaloun‘s brand uplift was designed to feel familiar, with every detail across the table telling one story. 👫 Since 1974, Al Mandaloun has been part of countless gatherings and memories. “Chaque instant a son goût” reflects that legacy: every moment has its own flavor, its own story; honoring the café’s memories while carrying its spirit into a new chapter. 🍽️ Al Mandaloun’s identity was elevated through a refined blend of French elegance and Middle Eastern warmth; coming to life across plates, placemats, coasters, packaging, and beyond. by @a2quared.me
@itsthebecomingspace | Brand Identity 💜 The Becoming Space‘s identity was designed to feel like a pause- gentle, and grounding. 🫂 The Becoming Space encourages people to slow down and invest in their mental well-being through soulful, science-backed tools and experiences. Inspired by a lullaby, the logo brings a sense of softness and comfort, while the smooth, flowing typography reflects the brand’s calm and approachable nature. 📖 The identity was brought to life across the brand’s tools, packaging, workbook designs, and website (launching soon!), creating a visual language that feels connected. by @a2quared.me
Loved supporting @nadsreviews on the Unscripted setup, a podcast that continues to keep it real- this time with a guest whose humility and energy lit up the set. Such a pleasure meeting you, @marilynenaaman 🎙️❤️ by @a2quared.me
@forthesole.co | Photoshoot Direction From concept and mood to styling and direction, each shoot is created around the season, collection, or feeling behind the drop; bringing the brand to life in a way that feels fresh, playful, and Sōle-full 🤍📸 by @a2quared.me

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