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Founder @3tenxindia BEST HAIR BRAND @ministryofpedicure Cafe for your hands&feet + Brand Builder OLAPLEX/Kevin.Murphy/AVEDA/Goddess/Calecim
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Let me start by talking about the star of the night — Aalim Hakim @aalimhakim 

I’ve known Aalim for over 15 years now, and he never ceases to surprise me.
Full of ideas. Full of life. And someone I’m incredibly proud to call a friend.

Time and again, he has raised the bar and changed the game. For years, Aalim has been a beacon of inspiration for the hairdressing fraternity and a true symbol of what success in our industry can look like.

But tonight marks an entirely new chapter.

With the launch of the CUT Collection in collaboration with OPIUM, Aalim has taken creativity beyond hair and transformed it into fashion.

An eyewear collection inspired by the art of hairdressing — where every line, every angle, and every detail carries the soul of a perfect cut… balancing symmetry and asymmetry, precision and emotion.

This isn’t just a product launch. It’s a piece of a journey.
A journey shaped by passion, patience, creativity, and countless moments of belief.

Truly happy to be part of this special evening and looking forward to getting my hands on the Aalim CUT Collection. by @aankitharoraa
25
5 months ago
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#Repost @foundersvision.in with @use.repost
・・・
3TENX is challenging the global giants dominating India’s professional haircare industry.

As a homegrown Indian brand, 3TENX is building its presence in a category traditionally led by international players. Today, the brand has reached 10,000+ salons, 20,000+ hair professionals and 5 lakh+ consumers, building trust across India, one salon at a time.

Its advantage goes beyond products. India has diverse hair types, climates, lifestyles and consumer behaviours, and understanding these unique needs can create a powerful competitive edge.

The real trust engine? Salons and stylists. Professional recommendations have helped 3TENX turn its products into credibility and build stronger consumer trust.

The bigger message is clear: Indian beauty brands don’t need to copy global giants to compete with them. With an India-first approach, deep consumer understanding and professional trust, 3TENX shows what a homegrown brand can achieve.

#3TENX #Haircare #IndianBrand #BeautyIndustry IndianBeauty by @aankitharoraa
9
2 months ago
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🏆 SIX AWARDS. ONE INCREDIBLE JOURNEY.

Today is a very special day for all of us at 3TENX. ❤️

We are extremely excited, humbled and truly blessed to announce that 3TENX has won the Best Hair Repair Shampoo Award at the Grazia Indie Beauty Awards 2026! 🏆

And what makes this moment even more special — this is our 6th award since last year.

When we started 3TENX, the ambition was simple but bold: to create high-performance haircare that delivers real results for real people, while building an Indian beauty brand that can stand proudly on the global stage.

Every award is a validation of that journey, but more importantly, it is a reflection of the trust that people have placed in us.

A heartfelt THANK YOU to:

❤️ The incredible hairdressing and salon community that has believed in us and championed 3TENX.
❤️ Our amazing consumers who continue to choose us, use us and share their love for the brand.
❤️ My entire 3TENX team — your passion, persistence and belief make all of this possible.
❤️ And everyone who has supported, encouraged and been part of this journey.

Six awards later, we are only getting started.

This one is for everyone who believed that an Indian-founded haircare brand could create products that truly perform. 🇮🇳🌎

Thank you, Grazia Indie Beauty Awards, for this incredible recognition.

Here’s to creating more, innovating more and putting 3TENX on the global haircare map. 🚀

Real Results. Real People. Real Pride. by @aankitharoraa
59
25 days ago
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Dear 3TENX Family, 🧡

We have some very exciting news to share!

3TENX has been selected as a FINALIST for BEAUTY&YOU India 2026 – GROW: Best In-Market Beauty Brand.

BEAUTY&YOU India is led by The Estée Lauder Companies, together with Nykaa and Startup India, and is one of the platforms created to identify and support India’s most promising beauty entrepreneurs.

Only 14 founders/brands have been selected as finalists across the 2026 categories, and 3TENX has been recognised in GROW – Best In-Market Beauty Brand. 

For us, this is a huge validation of what we are building together with the professional salon community.

Every treatment you perform, every bottle you recommend, every consumer you introduce to 3TENX and every piece of feedback you give us has helped build this brand.

So this finalist position belongs to our salon partners as much as it belongs to us. ❤️

We are now taking 3TENX to Mumbai to present our story to some of the most influential names in the beauty industry.

Indian professional haircare is ready for the world. 🇮🇳🌎

Please take a moment to see the official announcement and support us.

www.beautyandyouawards.com
vote for us on the above link by @aankitharoraa
3
3 days ago
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Some of the most valuable moments as a founder happen when you step away from the day-to-day and spend time learning from people and businesses that challenge the way you think.

A few quality days in Minneapolis, working closely with one of our key partners and taking back some important learnings that can help us build and develop our India business even better.

I strongly believe that the moment you stop learning is the moment you stop growing.

Markets evolve. Consumers evolve. Businesses evolve. And as founders, we have to keep evolving faster than everything around us.

Every market visit, every conversation, every partnership gives you a different perspective. The real job is to absorb those learnings and turn them into action.

And amidst all the work, some great evenings with colleagues — good conversations, plenty of laughs and memories that make the journey even more special.

Keep learning. Keep upgrading. Keep building.

The journey is never finished. 🚀 by @aankitharoraa
2
4 days ago
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There’s a feeling that’s hard to describe when you see professional hairstylists in North America genuinely loving 3TENX. 🇮🇳❤️🇺🇸

Because this is bigger than a product launch.

For years, Indian professional haircare brands have largely been inspired by the world.

Our ambition is to change that.

We want 3TENX to become one of the first Indian-founded professional haircare brands to build a meaningful presence in North America — and eventually, across the world.

Built in India.
Made for real hair.
Powered by science.
Validated by professionals.

Our journey started with salons across India. Today, seeing North American stylists discover, try and appreciate 3TENX is a reminder that great products don’t need a passport.

We have a long way to go.

But every stylist who says “I love this”, every salon that gives us a chance, and every consumer who discovers 3TENX in a new market takes us one step closer.

From India, to North America, to the world. 🌎

This is just the beginning. @chadkenyon @3tenxglobal @3tenxindia @megzar7 @3tenxsingapore @3tenxitalia by @aankitharoraa
5
5 days ago
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The color gets your attention. The care deserves it, too.

Exploring 3TENX at my color station, where how hair feels matters as much to me as how it looks. 

Having @aankitharoraa founder & CEO of @3tenxindia @3tenxglobal w/ me at @ollinsalon has been sensacional. 🙌🏻

What’s the one thing you wish your haircare did better?

#3tenx #professionalhaircare #chadkenyon #beverlyhillshaircolorist taken in OLLIN Salon by @aankitharoraa
12
6 days ago
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Good golf. Great company. Even better memories. ⛳️🍻

First 18 holes. ⛳️

What started as a new hobby has already turned into one of the most enjoyable experiences I’ve had.

Today was my first ever round on a real golf course — 18 holes, beautiful surroundings, plenty of good shots… and a few that we’ll conveniently forget. 😂

And of course… what’s 18 holes without a little celebration afterwards? 🥂🍻

Golf. Good company. Good fun. Great memories.

Here’s to the start of a new journey. ⛳️❤️ by @aankitharoraa
4
7 days ago
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Energy? Immaculate. Vibes? Unmatched. Results? Jaw-dropping. Thanks to everyone who came through and made this day a succeas. Powered by 3TENX to fight off the humidity and lock in absolutely amazing shine, this is what main character energy actually looks like. 💫

📍 Jean Claude Biguine Salon, Above Starbucks, 10 No. Market, Bhopal
📞 +919826249229

#jcbsalon #3tenx #3tenxhairspa #bhopalsalon #jeanclaudebiguine taken in Jean Claude Biguine Bhopal by @aankitharoraa
2
9 days ago
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Work hard. Create more. Escape together. 🌴

The 3Tenx Escape was our little reminder that life isn’t only about the next deadline, appointment or big milestone.

So we took our 3Tenx family to Thailand — for slower mornings, spontaneous adventures, good conversations and memories beyond the salon.

Because the best part of building a community is getting to experience life with it. 🤍

#3tenx #3tenxEscape #3tenxCommunity #HairIndustry #SalonCommunity by @aankitharoraa
8
10 days ago
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3TENX Adventures — AM & PM 💗

Because building a brand is not just about the boardroom.
It’s about the people you build it with, the memories you create, and the crazy adventures along the way. 😎

AM: Engines on. Helmets on. Flags up. 🏁
PM: White outfits, good music, great people & even better memories. ✨

From chasing adventure in the jungle to chasing sunsets in Pattaya…
we definitely know how to do AM & PM — the 3TENX way.

Real people. Real connections. Real adventures.
And always a little bit of pink. 💗 by @aankitharoraa
6
13 days ago
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3TENX Gala Night — Thailand 🇹🇭

Some nights are about celebration.
Some are about recognition.
And some remind you why you started in the first place.

The 3TENX Gala Night in Thailand was all three. ❤️

What began with an idea, a belief in our craft and a dream to build something truly our own has become a community of people who believe in the same thing — doing things differently, pushing boundaries and creating real results.

But the biggest takeaway from the evening wasn’t the stage, the awards or the celebration.

It was the people.

The conversations.
The friendships.
The laughter.
The energy.
The shared belief that when the right people come together, something extraordinary happens.

We came together in Thailand as a team, as partners, as friends and as believers in 3TENX.

And we leave with something even more powerful:

A stronger bond. A bigger dream. And an even greater belief in what we can build together.

Because 3TENX was never meant to be just another haircare brand.

It is a movement of people who believe in RESULTS FOR REAL.

To everyone who was part of this incredible evening — thank you for believing, building and celebrating with us.

The journey has only just begun. 🚀 by @aankitharoraa
12
14 days ago
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