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Aaron J. Nosbisch

@aaronjnosbisch

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Founder @drinkabrez @feelthebrez @wearelucyd ❤️‍🔥🤘
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Three years ago on 4/20 we launched @drinkabrez and since then we’ve driven over $90 million in revenue across 500k+ DTC customers and 10k+ retail doors. We generated $1.2M in our first 8 months, scaled to $28M in 2024, and $47M in 2025. It’s been an incredible journey of rapid growth. Like many others in the functional / hemp beverage space, we hit cash flow challenges late last year. Regulatory uncertainty led to a significant capital investment falling through in November, which created real pressure. We weren’t able to meet all of our payment obligations as timely as we hold ourselves to, and communications fell behind in places. These were mistakes of speed that I fully own and that we have been systematically resolving. We’ve learned a lot through these challenges, restructured quickly, and are now regaining strong momentum. That being said, the foundation, brand, and impact we’ve built is remarkable. BRĒZ is now in @target, @sprouts, @heb, @wegmans, @albertsons, @freshthyme, @totalwine, @circlekstores + many more - with several of the largest national retailers launching within weeks. DTC is thriving with 500k+ loyal customers who love choosing the best version of themselves. We’ve built a true platform brand with 10 SKUs delivering real, noticeably pleasant effects across categories and mood states. The opportunity ahead is substantial. I’ve learned humbly that partnering with the right people, in the right way, at the right time - while creating significant upside for everyone - is how you turn a strong brand into a category-defining one. That’s exactly why we are raising capital now. If you’re interested or know someone who would be a great fit — please email Aaron@drinkbrez.com and CC Brent at brent@npcapitaladvisors.com. We’re still here, still building, grateful and more determined than ever. ❤️‍🔥 Thank you all for supporting us each step of the way. -Aaron Founder, BRĒZ & Lucyd taken in Venice by @aaronjnosbisch
56
2 months ago
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Today, I turn 30 🎂 My twenties were full of hard-earned lessons, growth, and success via persistence. Thirties await… with love, innovation, wisdom, and adventure as my focus. Love you all - thank you for your constant support Cheers to the journey ahead taken in Zermatt, Switzerland by @aaronjnosbisch
53
3 years ago
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We learned so much from having Aaron Nosbisch, the genius founder of @drinkabrez , on the podcast... even if it took us a few tries to actually say his name right! Huge thanks to Aaron for bringing the insights, sharing his wisdom, and being such an absolute sport about our pronunciation struggles. You don’t want to miss the full, incredibly insightful episode (where we hopefully got it right)! #PodcastLife #BlooperReel #BehindTheScenes #DrinkBrez #PodcastInspiration EntrepreneurLife BehindTheMic by @aaronjnosbisch
7
11 days ago
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ITS HERE! 🍒🍋❤️‍🔥 @drinkabrez Black Cherry Lemonade OGX is tart, sweet, refreshing, and like nothing you’ve ever tasted. It’s delightful, perfectly balanced, and engineered to give you that clear and uplifting, feel-good euphoria that BRĒZ is known for. Did I mention zero sugars added, under 5g of total sugars from fresh fruit juice, and under 35 calories? Whether you’re socializing with friends or relaxing and unwinding after a long day, this one hits exactly the way you want it to. Available now online & on shelves nationwide starting next week - can’t wait to hear what you think! 🙌 Massive thank you to Travis Duncan for creating magic once again and to the entire BRĒZ team & community for making our brand and these beverages a reality. 🙏 taken in Malibu, California by @aaronjnosbisch
2
22 days ago
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Introducing @drinkabrez Black Cherry Lemonade OGX - our first-ever limited-time flavor drop of OGX is available now! ❤️‍🔥🍒🍋 For years our OGX Lemon Elderflower (10mg THC + Nano-Lion’s Mane OG Blend) has been our most popular, most loved product. Everyone has been asking for new flavors of the OG line… and after a long wait, we’re beyond excited to finally deliver. Black Cherry Lemonade OGX is tart, sweet, refreshing, and like nothing you’ve ever tasted. It’s delightful, perfectly balanced, and engineered to give you that clear and uplifting, feel-good euphoria that BRĒZ is known for. Did I mention zero sugars added, under 5g of total sugars from fresh fruit juice, and under 35 calories? Whether you’re socializing with friends or relaxing and unwinding after a long day, this one hits exactly the way you want it to. This has been a challenging chapter for BRĒZ with a lot of changes and curveballs - but through it all we have never stopped driving the ship forward. We keep innovating, keep listening, keep meeting our customers where they’re at, and continue to deliver better ways to feel good without feeling worse later. We’re so grateful for every single one of you who has stuck with us through it all. Your support is what fuels this fire ❤️‍🔥 We couldn’t be prouder of this launch. Massive shoutout to Travis Duncan for creating pure magic once again - the man behind the formula never misses. Also an incredible amount of gratitude to the BRĒZ past & present for the incredible work, love, and care you’ve instilled into our brand. Available now on our website & shelves across the nation next week, including Total Wine & More + ABC Liquors Inc 🥳 The mission remains unchanged: reduce human suffering and maximize human potential through better beverages. With love & gratitude, Aaron ❤️‍🔥 taken in Venice, California by @aaronjnosbisch
7
23 days ago
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IT’S HERE 🍒🎉 OG X Black Cherry Lemonade is officially live! This one is wildly vibrant, paired with the Extra Strength buzz you love, all in our first limited-time blend. Inspired by care-free summers, cherry slushies, and lemonade by the pool, this one delivers that nostalgic feeling - just a little more grown up. 😉 We’ve been sitting on this one all summer. Now it’s yours. (…for a limited time!) Grab it while it lasts at drinkbrez.com. ❤️‍🔥 by @aaronjnosbisch
18
23 days ago
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Tomorrow. 9am EST. We’re dropping something awesome. Stay tuned. ❤️‍🔥 by @aaronjnosbisch
11
24 days ago
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We’re officially in @Walmart!! ❤️‍🔥🎉‼️ Starting today, first deliveries are hitting Walmart stores in IL, TX, GA, OH, PA, MT, and VA - with more on the way! This is a big one. More stores. More shelves. More access to better beverages. 💙 Thank you to everyone who’s supported us every step of the way. Getting @drinkabrez into these mainstream retailers has been one of our top goals forever - and seeing it finally happen is one of the most satisfying moments in my career. None of this would be possible without you. Truly, thank you. 🙏 Head to our store locator at drinkbrez.com to find a location near you. Call ahead - these tend to go fast! 🔥 P.s. We’re raising to support our continued retail expansion! If you’re investor or potential strategic partner and interested, shoot me an email! 📩 aaron@drinkbrez.com taken in Walmart by @aaronjnosbisch
30
2 months ago
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🚀 Aaron Nosbisch is joining Social Commerce Summit as a speaker. Some brands follow trends. Aaron builds what’s next. As Founder of BRĒZ, he’s scaling one of the fastest-growing cannabis beverage brands in the world. He also founded Lucyd, helping brands grow through compliant, modern advertising. We’re excited to hear his perspective on beverage growth, category creation, and what brands need to understand as commerce keeps evolving. 📍 Los Angeles 📅 May 14–15, 2026 🏨 westdrift Hotel Manhattan Beach Apply at SOCOMMSUMMIT.COM 🔗 See link in Bio Complimentary for approved attendees. #SocialCommerceSummit #SocialCommerce #CreatorCommerce #Ecommerce #DTC #BeverageBrand @drinkabrez @aaronjnosbisch @westdrifthotel by @aaronjnosbisch
6
3 months ago
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Happy Birthday @AaronJNosbisch!! We’re so grateful for your leadership and positive attitude ❤️ We love you! by @aaronjnosbisch
33
7 months ago
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Bringing a little peaceful energy to your feed today ✌️ Our biggest offer of the year is live though. It’s awesome. No pressure! 😂❤️‍🔥 by @aaronjnosbisch
6
8 months ago
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This has been a wild week for @drinkabrez and the entire Hemp/Cannabis space. In case you missed it, language that would effectively ban hemp-derived cannabinoids was slipped into the government funding bill. This wasnt public will, it was political maneuvering. A small group in Congress has pushed prohibition style bans for years and never could pass them, not when this category serves millions of consumers and drives tens of billions in value and hundreds of thousands of American jobs. So they buried it in a must pass bill. Thats why it went through, not because the country wanted it. And thats why this is far from over. So what happens now? First, nothing changes today. The ban would not take effect for a year. Products still ship, stores still sell, customers still buy. Business continues. Second, the industry is aligning fast. Hemp has been divided for a while and that slowed progress. This moment is forcing unity, and a full-court press is already underway to turn this into sensible regulation through new legislation backed by key members of Congress. Third, if the ban is not amended, hemp does not disappear, it shifts into a state based model. Most states already have hemp regulations. Intrastate manufacturing and distribution remain viable, supply chains adapt, and demand continues to grow. Fourth, functional alternatives will keep booming. People want healthier ways to feel good. Already 30%+ of BREZ revenue comes from our functional adaptogen and botanical line, and you can find us on national retailers shelves like Sprouts, HEB, Wegmans, and Albertsons with more coming online soon. What this means for BREZ: we will keep operating as we do today while maximizing profitability and adaptability, work with the industry to amend this into sensible regulation, prepare for a state by state model if needed, and continue scaling our functional line so our mission never depends on politics. The truth is simple: this passed because of politics, not public will. The demand is undeniable, the industry is unifying, and prohibition has never worked. We push forward. Grateful for all of you - more updates soon & how you can support. ❤️‍🔥💪 taken in Washington D. C. by @aaronjnosbisch
38
8 months ago
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