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Abby

@abigailballanger

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Directing + Writing + Creative Direction
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Had the pleasure of directing the @sportinglifeca Summer ‘26 campaign. Huge thanks to @kristinjoyjones for trusting me to bring it to life (and for the incredibly kind LBB shoutout that genuinely made me tear up), to @jedtallo for letting me take the idea and run a little wild with the script and direction, and to @tedinframe and @directorberg for putting me forward for the project. And of course, to the amazing team from shoot day through post. This project wouldn’t be what it was without such an incredible team! 
 If you’re wondering what this carousel is: a little peek behind the curtain. The finished spot, the kind words, the absurd zoom Alex got us (bless), my crappy sketch, my furry writing assistant, and the turtle I stumbled across while boarding the spot in the field of my childhood home. Client - Sporting Life @sportinglifeca Director of Marketing - Kristin Jones Brand Manager - Bianca Orfano-Branch Production Company - Immediate Group @immediate_group Executive Producer - Ryan Bergmann @directorberg Producer, Head of Production - Ted Ghanime @tedinframe Creative Director - Jed Tallo @jedtallo Logo Design - Marie Rupolo Director - Abigail Ballanger @abigailballanger Director of Photography - Alex Han @alx.han Ist AC - Eric Schweiger @ericschweiger 2nd AC - Joshua Payne Smith @joshuapaynesmith Gaffer - David Grif @neon_criminal Key Grip - Michael Arena @thebeastmilk Wardrobe Stylist - Matthew Chow @mchowstylist Wardrobe Assistant - Sarah Lewis Hair & Makeup Artist - Brittany Sinclair @brittany.sinclair Hair & Makeup Assistant - Olive Grey Beauty/Wardrobe Rep - P1M Agency Art Director - Emi Maruyama @emiimaruyama Set Dressers - Allison Truong, Evan Mclntyre @allisontruong @evanmcntyre Production Assistants - Diego Rosé, Martin Huss Photographer - Geneviève Charbonneau @genevievecharbonneau Photographer Rep - Fuze Digi Tech - Mark Luciani Photo Assistants - Adnan Saciragic, Jo Panasiuk Post-Production House - Birthday Editorial @birthdayedit Producer - Renzo Sunga @iirmsunga Editor - Steven Tsinokas @steventsinokas Colourist - Santiago Trugeda @sandteaeggo Post Sound - Adrian Bellaire @adrianbellaire VFX - Miguel Fernandes @miguelfernandes.vfx by @abigailballanger
39
4 months ago
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🔊SOUND ON 🔉 🎣 RODS UP 🎣 Get in losers, we’re going fishing Catch of the day? A compliment or two.🐟🐠 Earlier this year we worked on a creative inspired by @pinterest fishing core trend. Special thanks to the stellar team who worked on this one! Creative Directors: @yaaaaastudio + @abigailballanger Director: @abigailballanger Photographer: @yaaaaastudio Lighting Tech: @tishanbaldeo Stylist: @vanessaariganello H&MU: @zohairkeswani PA: @badman_about_toronto Talent: @eva.spirkoska Talent Management: @sutherlandmodel Hand model @thenadiae Editing House: @birthdayedit Editor: @steventsinokas Colour House:@thevanityvfx Colourist: @jordanbenegbi Colour Producer: @v_garcia97 Sound Designer: @steventsinokas Whispers: @___rsyt @lizziehend Special thanks to for letting us pull: @nijmamfinejewelry @100percentsilkshop @biko_official @sonyalee_official @thedressingroomto @goodnbr by @abigailballanger
27
a year ago
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ɴᴇᴡ ᴅɪʀᴇᴄᴛɪɴɢ ᴀɴᴅ ᴄʀᴇᴀᴛɪᴠᴇ ᴅɪʀᴇᴄᴛɪᴏɴ ᴡᴏʀᴋ!!!! ‘𝓢𝓪𝓵𝓵𝔂 𝓗𝓪𝓷𝓼𝓮𝓷 - 𝓔𝓼𝓬𝓪𝓹𝓮 𝓽𝓱𝓮 𝓢𝓶𝓾𝓭𝓰𝓮’ A fun @sally_hansen spec ad filmed earlier this year with fantastic team!!!! 💅💖✨ Was a crazy one, from wanting to do a shot where we shoot through the nail polish tube, redo an entire space to make it feel warmer, do a full change to another room - in the same room in fact l, and capture the perfectly timed faint on camera - the team delivered!! Special thanks to everyone involved: Production Company: IBUKI Studios Inc @ibukistudios.ca Director: Abigail Ballanger @abigailballanger Producer: Renzo Sunga @iirmsunga Director Of Photography: Sofia Pompei @sof.pompei Operator: Kato Ferrer @vkferrer 1st AC: Siddhart Mehta @siddharthmehta9 2nd AC: Nicolas Tang @nicolas_twc Gaffer: Nazar Shade @nazarshade Key Grip: Zachary Guy @zacharyjguy Set Dresser and Buyer: Ashley Frederick @artbyashleyf_ Wardrobe Stylist: Vanessa Popoli @vpopoli Hair + Makeup: Jasmine Merinsky @jerkpierogi Hair + Makeup Assistant: Zo Keswani @zohairkeswani Nail Artist: Enza Borson @cloudninebeautyy BTS Videographer: Matt Langlois @dattmatt Production Assistant - Key PA: Andrew Ouzonis @theandouz Production Assistant - On Set: Lily Chiasson @lily_chiasson Production Assistant - On Set: Jayson Padilla @jaysonpadilla_ IBUKI Rep Driver: Rodney D’Cruz Location + furniture - @theapartmentlife Editor: Mallory @mallsy Colour Producer: @v_garcia97 Colourist: Jordan from Vanity @jordanbenegbi @thevanityvfx Sound Designer: Liam Crossley @saintfall_ VFX Artist: Jonny Ames @jonnypipez by @abigailballanger
49
2 years ago
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‘The Box’ ~ would you dare take a look and maybe a lick? 🫀 Something super spooky and weird (my favourite thing) with @brokenheartloveaffair and @felonstudios ! Had so much fun on this one, went a little crazy and got to bring in a practical beating heart ( also my favourite is practical as much as possible). Also such an amazing team involved! AGENCY Agency: Broken Heart Love Affair @brokenheartloveaffair Partner, Chief Creative Officer: Todd Mackie Denise Rossetto Carlos Moreno Creative Director: Sally Fung Sara Radovanovich Marty Hoefkes Michael Morelli Art Director: Sally Fung, Michael Morelli Copywriter: Sara Radovanovich, Marty Hoefkes SVP, Executive Producer: Erica Metcalfe Producer: Alexandra Kotschorek PRODUCTION Production Company: Felon @felonstudios Executive Producer/MD: Sasha Bevka @sasha_bevka Executive Producer: Spencer Houghton @spencerjhoughton Director: Abigail Ballanger Director Of Photography: Danny Lau @dannywsl.dp 1st AC: Laura Rondon @lauracrguti Key Grip: Mahan Ashtari @mahan.ast Gaffer: Jason D’Souza @thejasondsouza Swing: Duke Tran duke.tran 
Sound: Matt Beckett @mattimeatball 

Production Designer: Emi Maruyama @emiimaruyama Set Dresser: Octavio Caceres @octavioangelo_ Set Dresser: Shirin Nadjafi
HMU: Jess Scafiezzo @jsfaces Wardrobe: Vanessa Popoli @vpopoli 
Wardrobe Assist: Megan Seccaspina @meganseccaspina 

PA: Quinn Buchanan 

Camera Rental: Ontario Camera @ontariocamera Grip/Ligthing: Masterkey @masterkeyculture 
 EDITING Editorial Company: Nimiopere Film Editorial @nimiopere Executive Producer: Jenna Edwards @jennaennaenna Editor: Christopher Chang @cm.chang28 Assistant Editor: Bianca Bissada @biancabissada COLOUR Company: FEATHER @studiofeather Colourist: Kevin Wu @bykevinwu Colour Assistant: Ralph Pineda Sr. Producer: Bronte Barber @crowdedhouseofficial VFX/FINISHING Company: MOTOMOTUS @motomotus Creative Director: Lauren Rempel @laurmcr Executive Producer: Morgan Campbell @morgampbell AUDIO Audio House: Oso Audio @osoaudio Creative Director: Daenen Bramberger @daenen Engineers: Lisa Yafalian & Leo Hicks @yafalafel @hixie Executive Producer: Lauren Dobbie @laudobbs TALENT In comments by @abigailballanger
16
a year ago
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Directing + Miniature Work for @porterairlines with @madebyacademy Academy team: @megan_rey @chelseyburnside @caryapps @josh_greenblatt @bethearamos @hadashermant Director 🙋🏼‍♀️ DP @denislipman Editor @steventsinokas PA @yaaaaastudio Airplane seats + suitcases @crux_design_build @jaboooor Mini Porter glasses @16tonnes Sky backdrop printing : @cameron_advertising Special thanks to my dad who worked as my assistant to help with the interior of the airplane! And also to my @cricut @cricut_ca I learned it basically cuts anything on this project and is magic. by @abigailballanger
13
a year ago
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My toxic trait? Fishing for compliments. 🎣🎣🎣 Is it yours too? Need a quick hit of serotonin? For a limited time only if you say hi 👋 in the comments👇 I will personally remind you how iconic you are. Creative Directors: @yaaaaastudio + @abigailballanger Director: @abigailballanger Photographer: @yaaaaastudio Lighting Tech: @tishanbaldeo Stylist:@vanessaariganello H&MU: @zohairkeswani PA: @badman_about_toronto Talent: @eva.spirkoska Talent Management: @sutherlandmodel Hand Model: @thenadiae Special thanks to for letting us pull: @nijmamfinejewelry @100percentsilkshop @biko_official @sonyalee_official @thedressingroomto taken in Lake Ontario by @abigailballanger
30
a year ago
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𝙋𝙤𝙢𝙥𝙚𝙞 𝙁𝙞𝙣𝙚 𝙅𝙚𝙬𝙚𝙡𝙧𝙮 - 𝙀𝙣𝙝𝙖𝙣𝙘𝙚 𝙔𝙤𝙪𝙧 𝙎𝙥𝙖𝙧𝙠𝙡𝙚!✨ New weird and wacky directing work with an amazingly talented team! Couldn’t have created it with out any of the people below, hire them! Client: @pompei__official Production Company: IBUKI Films @ibukifilms.ca Director: Abigail Ballanger @abigailballanger  Executive Producer: Michael Ren @renmichael1 Producer: Renzo Sunga @iirmsunga Production Manager: Jayson Padilla @jaysonpadilla_ Production Assistant - On Set: Ryan Maalat @rc5ive Production Assistant - On Set: Chris Dea chris.deeea 
Director of Photography: Sofia Pompei @ sof.pompei 1st Assistant Director: Eden Wassermann @eden._.wassy 1st Camera Assistant: Jessica Zado @jrzcreative 2nd Camera Assistant: Morgan Eastwood @morganeastwoodd Gaffer: Zachary Guy @ zacharyjguy  Swing: Peter Sauer @pj_sauer Production Designer: Abigail Ballanger @abigailballanger  Set Dresser: Ammera Siddiqui @ameerasiddiqui Stylist: Brianna Funk-Clements @briannafunkclements Hair & Makeup: Zo Keswani @zohairkeswani Sound Mixer: Angus Chong @dubyachong Locations Liaison: Connor Hilderbrant  Studio: Viva Studio @vivastudios.ca
Equipment Rental: IBUKI Rentals @ibukirentals.ca Starring:  Olivera Popovic  Scorpia @scorpia666 Marito Lopez @maritolopezthagod Editing House: School Editing @schoolediting Editor: Genevieve Latour @gnarrrenevieve
Editing Assistant: Claire Shafto @cshaftooo Editing Producer: Yumi Suyama @yumisuyama

Colour House: Alter Ego @alteregopost
Colourist: Lily Henry @lilyhenrycolor
Colour Producer: Sam Omand @whoinvitedsam VFX House: Fort York @fortyorkvfx Flame Artist: Luke White @luke_white_88 Flame Assistant: Andre Albuquerque @andrealbuquerque VFX Producer: Armen Bunag  @armenrita

Sound Designer & Composer: Tae Sax @tae.sax Session Musician: Faith Montoya @faithmontoyaa by @abigailballanger
10
2 years ago
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𝐒𝐨𝐧𝐲 - 𝐅𝐢𝐧𝐝 𝐘𝐨𝐮𝐫 𝐅𝐨𝐜𝐮𝐬 Fun spec with an amazing crew: EP: @laurenschell_ Production Company: @quietnoisestudio Line Producer: @joannegnatek Creative Studio: wild______card Screenwriter: @ sof.pompei Director: @abigailballanger Co-Director: @sadiel_gomez AD: @Emma.buchs DOP: sof.pompei 1st AC : @nazarshade 2nd AC: @nicolas_twc Steadicam Op: @taliawo Dolly Op: @willbinks Gaffer: @willbinks Key Grip: @ zacharyjguy Location Sound: @anguslmc Production Designer: @abigailballanger Set Decorator: @artbyashleyf_ @yaaaaastudio Wardrobe: @vpopoli MUA: @Jerkpierogi MUA Assistant: @izzy.wriggs BTS : @tishtish_tish @sara_reza Editing House : @marriedtogiants Editor: @mallsy VFX House: @wingmanvfx VFX Producer: Airees Angellakis VFX Junior Producer: Lauren Schilter | VFX Artist: @jonnypipez Colour: @thevanityvfx EP Producer : Stephanie Pennington Colour Producer: @v_garcia97 Colourist: @jordanbenegbi Sound Design: @sadiel_gomez Talent Agency : @wantmanagement @vmtmagency @sutherlandmodel Talent: @caleb.nurse @estyr_143 @kerrifigueira @simonbelaisis Rentals @ibukirentals.ca Prop Rentals: @propboxto by @abigailballanger
16
2 years ago
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When Nonna’s given up….🍅 Thanks to the @brokenheartloveaffair team for bringing me on board to bring this concept to life had an absolute blast! Special thanks to my 90 year old nana (who is the icon on the 2nd slide), who graciously lent us her beautiful home to shoot in, the perfect location. It’s been a dream of mine to capture it on film. And of course amazing @dripstudio.tv team, awesome crew and stellar cast! AGENCY Agency: Broken Heart Love Affair Chief Creative Officers: Todd Mackie, Carlos Moreno, Denise Rossetto Creative Directors: Marty Hoefkes, Michael Morelli Art Director: Michael Morelli Copywriter: Marty Hoefkes Designer: Matt Howe SVP, Executive Producer: Erica Metcalfe Jr. Producer: Alexandra Kotschorek PRODUCTION Production Company: Drip Productions Inc Executive Producer: Emily Smillie Executive Producer: Tyler Bowditch Director: Abigail Ballanger Director Of Photography: Dennis Grishnin Producer: Sumi Siddiqa CASTING Casting Company: Mann Casting Nonna: Paula Gina Fera (CHOICE TALENT) Nonno: Ron Gutmann (THE PORTER GROUP) EDITING Editorial Company: Saints Editorial Executive Producer: Mackenzie Goodwin Editor: Aaron Dark Assistant Editor: George Abraham COLOUR & FINISHING Colour Company: Darling VFX Colourist: Patrick Samaniego Assistant Colourist: Eric Kingsbury Executive Producer: Kristen Van Fleet AUDIO Audio House: Grayson Music Creative Director: Ali Willa Milner Executive Producer: Kelly McCluskey Mix & Sound Design: Eric Hulme Music Supervisor: Rich Hamilton by @abigailballanger
26
2 years ago
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New miniature styling for @pilotcoffee ☀️⛱️🧊🌴 Pilot creative team @zhigao_ @zaarcoo Photographer @paoloazarraga by @abigailballanger
37
2 years ago
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Still life styling for @pilotcoffee 15 anniversary blend. Photography by @paoloazarraga Pilot creative team @zhigao_ @zaarcoo Photo assist @jlamstagram by @abigailballanger
14
2 years ago
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Some holiday styling with @doaajamal_ for @thedivacup ! by @abigailballanger
16
3 years ago
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