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This one belongs on a bigger screen. Link in bio.

*Handmade.

GROUP EXECUTIVE FOR MARKETING AND CORPORATE AFFAIRS: @kensinobanda
EXECUTIVE HEAD OF MARKETING STRATEGY:
@tebzamotsepe

AGENCY

GROUP CHIEF CREATIVE OFFICER:  @pepe.marais
CHIEF CREATIVE OFFICER: @xolisadyeshana
INTEGRATED EXECUTIVE CREATIVE OFFICER:
@martinschlumpf
CREATIVE DIRECTOR: @frankymj
CREATIVE DIRECTOR: @wynietypes
AGENCY PRODUCER: @dianecole12
EXECUTIVE BUSINESS GROWTH DIRECTOR: @shorttc
INTEGRATED BUSINESS UNIT DIRECTOR: - @phinds_ndzeks
SENIOR ACCOUNT MANAGER: Ashley Bruce

PRODUCTION
DARLING FILMS @darling__tv
DIRECTOR: @zee._.ntuli
EXECUTIVE PRODUCER:@melinamcd
@lorrainesmit
PRODUCER: @nicci_ismyname
DOP: @adambentel
PRODUCTION MANAGER: @alioutloud
PRODUCTION CO-ORDINATOR: @jaydendunnen
DIRECTOR’S ASSISTANT: @siya_xaba
PRODUCTION DESIGNER: @william.boyes
COSTUME STYLIST: @petergeorgiades
TALENT / PERFORMER: @wandablaqzuma
@martialtbatchamen @avumileqongqo

CREW�1ST AD: @gregory_mitchell_martin
1ST CAM ASST: @nickturvey
VTO: @popeworks
DIT: @nickyvanzyl
KEY GRIP: @wd_dup
GAFFER / LIGHTING: @nick.darkside
HAIR & MAKEUP: @suaad_jeppie
UNIT MANAGER: @infiniteunitsolutions
SFX: @firehouse_effects
SOUND OPERATOR: @clairehesom
CAST CO-ORDINATOR: @liamgreen_x

POST PRODUCTION INFO

OFFLINE EDITOR: @matthewswanepoel
POST PRODUCTION FACILITY (ONLINE): @mushroom.media
POST PRODUCTION PRODUCER: Zintle Boki @postnovember / Luaan Hong
@luaanhong
COLOURIST: @terrysimp
ONLINE ARTIST: @novakmiler
VISUAL EFFECTS VFX: marco_rdb

MUSIC/SOUND COMPOSITION: @christoferlaco
SOUND DESIGN: @christoferlaco @thejamesrobb
FINAL MIX: @christoferlaco
RECORDING STUDIO: @tigerfightmusic
AUDIO PRODUCER: @garthbarnes by @adambentel
264
2 months ago
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DP @adambentel talks all about "atmosphere-maxxing" in this week's episode of the pod. So many elements and creative minds came together on this one.

Link to the full episode in the bio.

KFC "Eat The Rules" Credits:

FILM PRODUCTION COMPANY: DARLING FILMS @darling__tv
DIRECTOR: ZEE NTULI @zee._.ntuli
EXECUTIVE PRODUCER: MELINA MCDONALD / LORRAINE SMIT @melinamcd @lorrainesmit
PRODUCER: THANDEKA MAHUMA @thandeka_mahuma
DOP: ADAM BENTEL @adambentel
PRODUCTION MANAGER: KYRA CRITCHFIELD @kyra.critchfield
ART DIRECTOR: TAMZYN BOTHA @limb_its
STYLIST: NADIA OMAR @fromwheretowear
1ST AD: CHRIS VAN LATUM @first_ad_sa
KEY GRIP: PJ STEYL @pjsteyl
GAFFER: DAVE HOWE @orbitallighting
H&M: ORLI MEIRI orlioh & NIKIWE DLOVA @nix_indamix
EDIT: POST MODERN @postmodernstudios
OFFLINE: WILLIAM KALMER @willkalmer
ONLINE: SINISTER STUDIO @sinisterstudio_jhb
COLOURIST: TERRY SIMPSON @terrysimp
MUSIC/SOUND COMPOSITION: CHRIS SNYMAN @christoferlaco
SOUND: CHRIS SNYMAN @christoferlaco
RECORDING STUDIO: TIGER FIGHT @tigerfightmusic`

Composer of the music in this reel: @helloroary by @adambentel
1k
5 months ago
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Well done @gorygray, @justicemukheli and @joepublic on your @loerieawards! 🏆

@gorygrays's General Raj bringing home Silver in the Film Category and a Merit Award for Production Design as well as Campaign Bronze in the Film Category for UBER The Price of Regret.

So proud that @justicemukheli's piece for Amnesty International "Thula Thula" won a well deserved Bronze for Film. 

Thank you to all our incredible creative partners for trusting us with these ideas, and a special thanks to the cast, crew and collaborators who support us with such passion and care. You make us better! by @adambentel
18
6 days ago
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Bronze Award for EAT.THE.RULES at the 2026 Ciclope Festival 🔥

Congratulations to all our collaborators 🍗🔥 by @adambentel
5
9 days ago
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Nedbank | Your Relationship with Money

Directed by Zee Ntuli | Cinematography by Adam Bentel, SASC @adambentel 

@zee._.ntuli @nedbank @joepublic #NedBank #SeeMoneyDifferently #MoneyRelationships #JoePublic by @adambentel
5
a month ago
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 by @adambentel
24
2 months ago
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Behind the scenes & the Final

KFC - Eat The Rules (2026)

Cast & crew:
Directed: @zee._.ntuli
Edited: @postmodernstudios
Offline: @willkalmer
Online: @sinisterstudio_jhb 
DOP: @adambentel
Gaffer: @orbitallighting
Producer: @thandeka_mahuma
Stylist: @fromwheretowear
Colorist: @terrysimp

More visuals → @genery.io

#kfc #behindthescenes #strobe #bts #genery by @adambentel
13
4 months ago
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How DP @adambentel dodged sensor death by laser on his recent project for KFC.

Link to the full breakdown in the bio. by @adambentel
121
4 months ago
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Visual Technique: Mirror Shot/Slow Motion/Strobe

KFC - Eat The Rules (2026)

Cast & crew:
Directed: @zee._.ntuli
Edited: @postmodernstudios
Offline: @willkalmer
Online: @sinisterstudio_jhb 
DOP: @adambentel
Gaffer: @orbitallighting
Producer: @thandeka_mahuma
Stylist: @fromwheretowear
Colorist: @terrysimp

More visuals → @genery.io

#kfc #mirrorshot #strobe #commercial #genery by @adambentel
16
5 months ago
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"The agency wanted all of these characters singing a unique song where the only lyric was the word chicken. Due to new regulations in the UK, we weren't allowed to show the food being prepared or consumed, so we really had to make this song stand out and be infectious. The second most challenging aspect was that this needed to be shot in one day alongside a ton of photography that was happening simultaneously. It was important to me that the actors were also singing the song and on time so everything had to be meticulously planned out days beforehand." - Director @rickdarge

Popeyes "Chicken, Chicken, Chicken" 

Production Company - @prodcofficial 
Founding Partners - @ianponsjewell & Zico Judge 
Agency - @truantlondon 
Founder & ECD - David Gamble
CD - George Bartlett & Charlie Lindsay
EP - @ella.t.g
Head of Production - @samlevene99
Producer - @jack.bradley
Production Manager - Zoe Papworth
DOP - @adambentel
Wardrobe - BRATSK
Hair & Makeup - @luluhinton
Production Designer - @thomasdanbury
Edit House - @thequarryedit
Editor - @bencampbelledit
Color, VFX, Sound House - @harborpictureco
Colorist - @alexgregorycolour
VFX Creative Director - @fergalhendrick
Sound Design + Mix - @gcastlesound & @jim_db
Music Composer/Director - @jenniferann.music

Tech Specs:
We shot almost the entire spot using the ARRI Alexa 35 and a set of TLS rehoused Zeiss Super Speeds. There's one shot, a close up of the delivery driver walking through the glass door that was shot using the Nikon ZR and the 85mm Zeiss Super Speed. 

Budget: Over $50k by @adambentel
39
5 months ago
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"We used an Alexa 35 Xtreme camera system in order to capture 250fps. We coupled it with a set of Zeiss Super Speeds MKIII and Angeneiux Optimo 15-40mm and 28-76mm Zooms which Zee had zoom control wirelessly. This meant that when Adam was operating, Zee would zoom and Adam adjusted which became a dance between us to find the moments we wanted to capture" 

KFC "Eat The Rules"

FILM PRODUCTION COMPANY: DARLING FILMS @darling__tv
DIRECTOR: ZEE NTULI @zee._.ntuli
EXECUTIVE PRODUCER: MELINA MCDONALD / LORRAINE SMIT @melinamcd @lorrainesmit
PRODUCER: THANDEKA MAHUMA @thandeka_mahuma
DOP: ADAM BENTEL @adambentel
PRODUCTION MANAGER: KYRA CRITCHFIELD @kyra.critchfield
ART DIRECTOR: TAMZYN BOTHA @limb_its
STYLIST: NADIA OMAR @fromwheretowear
1ST AD: CHRIS VAN LATUM @first_ad_sa
KEY GRIP: PJ STEYL @pjsteyl
GAFFER: DAVE HOWE @orbitallighting
H&M: ORLI MEIRI orlioh & NIKIWE DLOVA @nix_indamix
EDIT: POST MODERN @postmodernstudios
OFFLINE: WILLIAM KALMER @willkalmer
ONLINE: SINISTER STUDIO @sinisterstudio_jhb 
COLOURIST: TERRY SIMPSON @terrysimp
MUSIC/SOUND COMPOSITION: CHRIS SNYMAN @christoferlaco
SOUND: CHRIS SNYMAN @christoferlaco
RECORDING STUDIO: TIGER FIGHT @tigerfightmusic by @adambentel
139
6 months ago
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*This was handmade. 

Please watch with headphones… and loud!

BRAND TEAM
CMO: HLONI MOHOPE
INTERIM CMO: SAM REDMAN
MARKETING DIRECTOR: TRIVERN CHETTY
MARKETING MANAGER: THABISO MABITSELA
BRAND MANAGER: NIKKI BAYLIS
 
AGENCY: @ogilvyjoburg @ogilvysa
AGENCY MANAGING DIRECTOR: TRACEY EDWARDS
CCO: KABELO MOSHAPALO
ECD: SNOOZE KAMBUWA @therealsnooze
CREATIVE PARTNER: GALALETSANG KGOATHE @findgeets
CD: TSHEGOFATSO PHETLHE
CD: TSHEPO MOSOEU @tshepomosoeu
CD: TERRY MCKENNA @terrymckenna3544
ART DIRECTOR: ROB HART @tamplinenator
ART DIRECTOR: BANZI KASANA @bbkasana
COPYWRITER: SIHLE DUBE @only1destine
COPYWRITER: LUFUNO MAVHUNGU @lu_mavhung
SENIOR INTERGRATED PRODUCER: DEBBIE DANNHEISSER @ddannheisser
PAT VILAKAZI
CLIENT SERVICE: JOY TURNBALL @joyful_turnball
MANAGING PARTNER: MICHAEL WOOD @goodwoodsa
GROUP ACCOUNT DIRECTOR: CAYLA BEDER @hellocaylajade
ACCOUNT DIRECTOR: GUS PONGWENI @stavo4days

FILM PRODUCTION COMPANY: DARLING FILMS @darling__tv
DIRECTOR: ZEE NTULI @zee._.ntuli
EXECUTIVE PRODUCER: MELINA MCDONALD / LORRAINE SMIT @melinamcd @lorrainesmit
PRODUCER: THANDEKA MAHUMA @thandeka_mahuma
DOP: ADAM BENTEL @adambentel
PRODUCTION MANAGER: KYRA CRITCHFIELD @kyra.critchfield
DIRECTOR’S ASSISTANT: ISBUSISOSAKAMANKOSI @isbusisosakamankosi
COORDINATOR : TEBOGO MHLAULI @tebogo.mhlauli
ART DIRECTOR: TAMZYN BOTHA @limb_its
STYLIST: NADIA OMAR @fromwheretowear
1ST AD: CHRIS VAN LATUM @first_ad_sa
KEY GRIP: PJ STEYL @pjsteyl
GAFFER: DAVE HOWE @orbitallighting
H&M: ORLI MEIRI @orlioh & NIKIWE DLOVA @nix_indamix
UNIT: LINCORN MKHABELA @lincky_mkhabela
TALENT: Q2K @q.2.k_ @sk_lukhele, @tats.leal, @rbyn.g, @simphiwe_quintin, @sheisolo, @katiaxo._ , @_gina.tim_ , @_planetjared, @@pacou.official
SOUND: TSHEPO MABOTJA @tshepodoessound

EDIT: POST MODERN @postmodernstudios
OFFLINE: WILLIAM KALMER @willkalmer 
ONLINE: SINISTER STUDIO @sinisterstudio_jhb CHRISTIAN VAN DE WALT 
COLOURIST: TERRY SIMPSON @terrysimp
MUSIC/SOUND COMPOSITION: CHRIS SNYMAN @christoferlaco
SOUND: CHRIS SNYMAN @christoferlaco
RECORDING STUDIO: TIGER FIGHT @tigerfightmusic by @adambentel
94
6 months ago
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