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Adam Toohey

@adamtoohey7

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A Tradie building a Pat McAfee inspired sports media brand in Australia @outback2endzone
Dad 👨‍🍼
Husband ❤️
Event chaser 🏟️
Creator 🎥

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Wholesome first weekend away as a family of 4 🥰 taken in Lorne, Victoria by @adamtoohey7

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2 months ago

Everyone talks about the newborn cuddles… No one tells you every cuddle starts with a full-blown milk investigation. 😂

The second he lands on my chest, he’s headbutting, rooting around and giving it everything he’s got trying to find something that simply isn’t there. Mate… I’m Dad.

I can’t even blame him. The boy knows exactly what he wants.

Any other dads become the world’s most disappointing pillow?
#dad #milk #baby #cuddle #dadandson by @adamtoohey7

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3 months ago

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4 months ago

Nobody really talks about this side of chasing your dream.
Since losing my job in construction, I’ve thrown everything into growing @outback2endzone. And while I’m incredibly grateful for the opportunity, the last few days have been fucking hard.
The hardest part? Being patient when you’ve got a mortgage to pay, a family to support, and no guarantee it’s all going to work out.
We’ve taken a few hits lately, and the doubt has definitely crept in. But I wanted to share the reality of what building something from scratch actually looks like.
To everyone who’s backed us, THANK YOU. ❤️
We’re trying to build something special for NFL fans in Australia, and every bit of support genuinely helps.
If you believe in what we’re building, share this with a mate who loves American football 🫶
#nfl #australia #americanfootball #chasingdreams #content by @adamtoohey7

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6 days ago

Five days. 3+ million views. 🤯

Press conferences, practices, parties, live shows, tailgates, the MCG and more content than we could probably count.

What started as two Aussie blokes talking NFL somehow turned into a week where we were right in the middle of one of the biggest football events Australia has ever seen.

We’re absolutely cooked… but we’d do it all again tomorrow.

Thanks to everyone who watched, shared, commented, came up to us or backed @outback2endzone this week. Also to our teammates @snapcountsociety

This is only getting started. 🇦🇺🏈

#nfl #contentcreater #content #americanfootball #melbourne by @adamtoohey7

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16 days ago

Hard to put yesterday into words.

100,000+ people packed into the MCG on an absolutely unreal Friday morning in Melbourne to watch the NFL play in Australia.

But I think what makes this one hit differently is everything that happened behind the scenes to get here.

The hours. The exhaustion. The late nights. The constant work. The stress. The excitement. All of it.

The support we’ve had from everyone has been incredible, but especially from @jayetoohey. There have been plenty of times lately where she’s basically had to single mum it while I’ve been off chasing this dream, and I definitely don’t take that for granted.

Every time we get an opportunity like this, I learn more. About content, about this industry, about myself and about what we’re trying to build.

We’re still figuring it out as we go. Still trying to stay authentic. Still not really knowing what the next opportunity is going to look like.

But that’s probably the best part.

I genuinely have no idea where this journey is going to take us… but I’m bloody excited to find out.

NFL Melbourne. What a day. ❤️🏈
#nfl #mcg #nflaustralia #footy #content by @adamtoohey7

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17 days ago

What. A. Week. 🇦🇺🏈

From watching practice up close, sitting in press conferences, rubbing shoulders at events, hosting our first live show, and creating content all over Melbourne…

It all led to one moment watching NFL history unfold at the MCG.

And somehow, it got even better.

After the final whistle, we got to walk out onto the hallowed turf of the MCG and take it all in.

A week we’ll never forget, and another reminder of how far this little idea has come.

To everyone who watched, shared, commented, came to the live show or supported us in any way thank you.

We’re just getting started.

We’re taking this thing to the moon. 🚀

#melbourne #journey #nflaustralia #mcg #nfl by @adamtoohey7

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18 days ago

Alfred Collins is out for the remainder of the year with a Patella tendon injury, @adamtoohey7 fancies his chances

#NFL #NFLmelbourne #melbournegame #Alfredcollins #49ers by @adamtoohey7

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20 days ago

I thought it was over.

The @rams commented. Then @kevinisbound commented. I made the promise… and suddenly I was staring down the barrel of becoming a @laramsanz fan.

There was only one thing that could save me.

The @clevelandbrowns had to comment.

After 0–16, rebuild after rebuild, heartbreak after heartbreak… they finally came through when I needed them most 😂

Order has been restored.

BROWNS TILL I DIE. DAWG POUND FOREVER. 🐶🧡🤎

#clevelandbrowns #dawgpound #nfl #rams #browns by @adamtoohey7

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22 days ago

Pads on. Helmet on. Run-up looking absolutely elite.

Execution… genuinely horrific 💀

Safe to say @prokickaustralia_placekicking won’t be offering me a scholarship anytime soon.

#kicker #placekicking #nfl #football #kicking by @adamtoohey7

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22 days ago

I said if a LA Rams PLAYER commented on the post, I’d take my talents to Los Angeles… 😭

Then the @rams account jumped in with “Welcome to the Ramily.”

Naturally, I tried to lawyer my way out of it.

“Hang on… I said a PLAYER. Not the team.”

Well… that loophole didn’t last long. Because now @kevinisbound has commented too.

So yeah.

What the hell have I done? 💀 @clevelandbrowns follow me, I bleed brown & orange.

WHAT DO I DO!

#larams #nfl #nflAustralia #ramily #ramsnation by @adamtoohey7

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24 days ago

I genuinely thought this was just me.

You pull into the servo feeling completely normal, start filling the car up… and within seconds your bladder is acting like you’ve been holding it for six hours. 💀

The petrol station bladder effect is real and I refuse to believe otherwise.

Surely this happens to everyone?

#PetrolStation #ServoLife #RelatableHumour #AussieReels #FunnyReels by @adamtoohey7

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a month ago