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ADA | CREATIVE DIRECTOR

@adilashreff

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treating real life like it’s a movie
building my creative career 🎬
@jhonboiiy @byadilashraf

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yo!
I make short stories from real life.
Not perfect scenes the messy ones.
the chaos, the 2AM ideas,
the moments you don’t post…
that’s the good stuff.

I turn everyday into a movie moment,
just to prove life isn’t as boring as we pretend.

If you stay here, you’ll see how I create,
how I think, and maybe
you’ll catch yourself thinking,
“Wait… that’s literally me."

This isn’t the highlight reel.
This is the intro
Let’s see what happens next
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#videography #filmmaker #colorgrading #storytelling #cinematography #storyteller #cinematiclook by @adilashreff

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10 months ago

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7 months ago

This trip reminded me of something simple
lyf isn’t always about doing big things
sometimes it’s just being somewhere new
with the same people
and letting the moment happen
Snow,sand,long walks,missed directions,too many photos and too much laughing

this trip was chaos!
but the good kind of chaos❤️ by @adilashreff

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9 months ago

getting into creative direction has made me realise how much i still have to learn beyond the camera

from understanding brands to building ideas before production, there’s a whole different side to the work i’m learning every day

still building, still figuring it out. just getting started

#filmmaker #creativedirector #saudiarabia #videographer by @adilashreff

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5 days ago

sometimes you capture shots you really like but have no idea what to make out of them

these are some of my favourite shots from our final college trip to Rajasthan
never really knew what to do with them until now📸
#creativedirector #filmmaker #rajasthan taken in Rajasthan, India by @adilashreff

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6 days ago

found these clips from almost a year and a half ago
and it reminded me why i started making things in the first place

somewhere along the way i started thinking too much about what works what gets views what performs
and forgot that sometimes you can just make something because you love making it

i think i want more of that again❤️
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#filmmaker #creativedirector #colorgrading #cinematography by @adilashreff

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13 days ago

Learning to become a creative director is realizing that being the person who can do everything isn’t the goal.

Sometimes the fastest way to solve a creative problem is knowing who to bring into the room. Building a creative career means learning to collaborate with filmmakers, AI artists, designers, founders, and other creatives instead of trying to be every role yourself @zain_backer 🪄

#filmmaker #storytelling #creativedirector #riyadh #saudiarabia taken in Riyadh - Kingdom Of Saudi Arabia by @adilashreff

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22 days ago

Ep/03 : Learning the hard way

working with founders and a pre launch startup is teaching me that pre production is a bigger part of creative direction than i thought

you test you fail you adapt and you do it better next time

still building my creative career in saudi and figuring out what it actually means to become a creative director

#creativedirection #creativecareer #personalbranding #youngentrepreneurs #saudibusiness taken in رياض، السعودية by @adilashreff

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a month ago

EPISODE 02 — LEAP

So, first day of work
in Riyadh, shooting @leapandinnovate : one of the biggest tech events in Saudi Arabia.

Founders pitching ideas, investors looking for the next thing, companies everywhere, AI, robots, screens, crazy installations just a lot happening at once
And I came back with a ridiculous amount of footage.

Now I have absolutely no idea where to start Guess we’ll find out👾

PHASE 3 — BECOMING A CREATIVE DIRECTOR
EPISODE 03 SOON #storytelling #creativedirector #filmmaker taken in رياض، السعودية by @adilashreff

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a month ago

A few days running around Riyadh for @leapandinnovate 👾 shooting, exploring the city, meeting people, and taking in what Saudi’s creative and tech scene looks like up close.

Definitely a different kind of work week💆🏻
#filmmaker #creativedirector #riyadh #leap taken in Riyadh - Kingdom Of Saudi Arabia by @adilashreff

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a month ago

romanticizing the risk❄️
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#creativedirector #filmmaking #storytelling taken in Riyadh - Kingdom Of Saudi Arabia by @adilashreff

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2 months ago

Documenting the journey of becoming a Creative Director .

working with founders, building startups, creative direction, branding, filmmaking, content strategy, AI, and everything I’m figuring out along the way.

Phase 3 — Becoming a CD💿
Follow along taken in رياض، السعودية by @adilashreff

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2 months ago