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Trav Stewart | Creative Strategist & Email Copywriter

@adsreviver

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Got a winning ad that stopped printing? I write advertorials for ecom and real estate that revive dead winners.

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Winning ads live and die by the creative.

The thing is, most brands don't have a creative problem.

Winning ad angles come from intelligent research and knowing what to look for.

Things customers say behind closed doors, when they think know one is listening.

On reviews they think that no one will probably read. by @adsreviver

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4 months ago

Struggling to find your next winner?

Comment TOOL and I'll send it to you. by @adsreviver

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19 days ago

Would be crazy to say manus is making a comback, but it never really left.

Claude, the prodigal son, still beloved by the masses- granted, for good reason, doesn't even come close to Manus for Meta ads analysis and strategy.

In case you've been sleeping under a rock, Meta bought Manus late last year and now it can Sync with Meta Ads.

You can easily compare metrics across multiple ad campaigns.

A powerful tool, but you still need to know the right metrics to be optimsing for.

You can have a strong ROAS and still lose money. Two reasons.

One: ROAS only counts revenue, not your costs. Product, shipping, fees, returns. Revenue isn't profit.

Two: it's an average across all your spend. So it hides the point where your next dollar stops paying off. Hence why you can increase spend on a winning ad set and have no idea they stopped performing if you're only looking at average ROAS. by @adsreviver

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3 months ago

There essentially two different numbers that are both relevant.

One is the average return an ad has made so far. The other is what the next dollar of spend will do.

Most people look at the average and want to dump all the budget on the highest one. But Meta already tested pushing more into that winner and got nothing back.

The audience who was originally responding dried up. It moves spend to the "worse" ad, because there's still a fresh audience there and the next dollar actually makes a sale because the metrics support it.

Looking at the average ROAS on a winning ad tells you whether it was efficient. It does not tell you whether it can scale. Those are two separate questions.

A high ROAS tells you an ad worked, not that it can scale, because that number is often high precisely since Meta is only feeding the ad its small pocket of easy buyers. So pouring more budget into the winner usually just drops the ROAS without adding real sales, which is why scaling comes from new creative and new concepts, not from squeezing the proven ad.

This is what Meta calls the breakdown effect. by @adsreviver

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3 months ago

Every ignored click is money spent on your competitors.

Most business owners obsess over list size, but your click through rate (CTR) is often the real sales bottleneck.

Boost CTR from 1% to 2% and you can double your monthly sales without a single new lead.

Stop neglecting your CTRs

Write headlines that excite your readers, curiosity invoking, be specific - make your reader feel special.

Craft one to two strong CTAs per email that target that readers’ dreams + aspirations. by @adsreviver

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a year ago

Spam may as well be the end of the world for your email marketing

good open rates on emails in primary range from 20-40%
typical spam open rates are 1-5%

How to Get Out of Spam
Fix the Promotions Tab First
If an email lands in both spam and promotions, solving the promotions issue first increases the chances of reaching primary inbox

Undergo a 1-6 Week Treatment Period
Segment your list to the most engaged subscribers (20-30% open rates)
Maintain high open rates consistently to improve domain reputation

Gradually Expand Sending List
Once reputation is HIGH, slowly increase reach:
21-day openers (2 weeks)
30-day openers (2 weeks)
45-day openers (2 weeks)
60-day openers (final stage)

Send a Weekly Email to Everyone
Helps stabilize engagement and reputation
Re-engagement Email for Inactives (at 60 Days)
Remind them who you are + offer a freebie

Want a more comprehensive guide completely FREE on how to get out of spam and promo? Comment 'SEND' and its all yours.

Remember, no emails in spam = more opens = more sales by @adsreviver

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2 years ago

Are you struggling to grow your email list? by @adsreviver

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2 years ago

Testimonials work for a number of reasons:
They act as social proof
Build credibility
Reduce the perceived risk to potential customers
Allow an emotional connection to potential customers

Follow for more posts like this if you found this helpful
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#musclebuilding #diet #musclegain #strengthcoach #testosterone by @adsreviver

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2 years ago

I've condensed over 500 hundred hours worth of top-notch copywriting and marketing books into 137 lessons just for YOU.

Each lesson contains an actionable example that you can use and adapt to your emails and sales pages.

These insights help you:
-Write copy to boost the sales from your stagnant emails
-Demand attention in your emails and stand out from the crowd
-grow your mail lists like never before with simple, effective strategies

Comment "lead" and I’ll send you a pdf containing these 137 lessons.
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#fitness #strength #coach #fit by @adsreviver

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2 years ago

The problem isn’t your passion—it’s your audience.

If you’re feeling stuck, chances are you haven’t found your ideal customer yet.

When you serve the wrong audience, your passion feels like a chore. But when you connect with the right people, everything changes:
- Your work feels more meaningful.
- Your efforts bring better results.
- And you actually enjoy the process.

Finding your ideal customer is the key—but it’s just the first step. Ready to learn how to attract them and grow your business?

Comment "lead" and I’ll send you 5 simple strategies to:

Reach your ideal customers online,
Double your customer growth in 2 weeks,
And create content that builds trust and drives sales effortlessly. by @adsreviver

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2 years ago

Do you know who your ideal customer is?

Do you know where to find them?

Once you can answer these two questions, all you have to do is get them into your funnel.

Need help understanding or building your funnel.

DM me "funnel" to receive a pdf with:
-5 funnels, you probably aren't using, but should be
-3 proven ways to double your email list growth instantly
-5 quick hacks to increase your sales conversions by @adsreviver

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2 years ago

Once you can identify your customers' pain points and struggles, content ideas are the easy part.

The next step is providing genuine and valuable information to your desired customers.

A good rule of thumb is to ask yourself, "Would I pay 5 bucks for this?"

Most of your content should focus on education or problem solving. by @adsreviver

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2 years ago