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af&co. | PR & Marketing Agency

@afandco

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af&co. + Carbonate are back with the 19th annual Hospitality Trends Report, our look at the flavors, ideas and cultural shifts set to shape food, beverage, hotels and travel in 2027. And there’s another big shift on the horizon. AI is changing how guests discover where to eat, drink and stay, so we’re launching a special report, The Intelligence Era: Rewriting the Hospitality Marketing Playbook. It offers restaurant and hotel owners and operators practical strategies for adapting to the way guests search and choose where to go. Join us on Tuesday, November 10, at @watersedgesf for live presentations of both reports. After the presentations, stay for a networking happy hour co-hosted by China Basin, Water’s Edge and Sergeant Ma, with a complimentary signature drink and small bites from @sergeantmasf. 🎟️ Tickets via the link in bio! $5 from each ticket benefits @sproutscheftraining Huge thanks to our event partners @sftravelassociation, @ggrasf, @sf_downtown, @sfpdv, @sf_chamber for their support! #afcotrends #carbonatetrends #foodtrends #drinktrends #hoteltrends by @afandco
Happy world vegan day 🌱 Swipe through for our favorite vegan bites, starting with @littlesainthealdsburg in Healdsburg, where Chef Deborah Mullin’s entirely plant-based menu comes from Little Saint Farm just miles away. With @ramennagiusa Vegan Mazesoba and @canelasf Vegan Paella in the Castro, there's no shortage of delicious plant-based dishes to enjoy! 🍜🥘🥗 Pictured: - Little Saint's Trumpet Mushroom Pozole 🍄‍🟫 - Little Saint Burger 🍔 - Ramen Nagi's Vegan Mazesoba 🍜 - Canela's Vegan Paella 🥘 #vegan #worldveganday #littlesainthealdsburg #littlesaint #afandco by @afandco
@yourglobalfoodiebff Approved 👍 Many are calling this the best chicken wing in SF... and honestly? They might not be wrong. Wing game aside, @sergeantmasf on the China Basin waterfront is serving up some of the most elite Asian-Californian plates in the city with views to match. Drop a comment if you’re pulling up for that taro-crusted wing! 👇 📍 310 China Basin St San Francisco #yourglobalfoodiebff #SanFrancisco #SergeantMa #BestChickenWings #SFWaterfront by @afandco
hi bay area friends! 👻🎃 i’m hosting a free craft night in emeryville at @publicmarketemeryville and you’re invited! we’re making halloween themed picture frames! thursday, october 29th all ages 5:30-8:30pm rsvp link in bio! #bayareaartist #bayareacreative #bayareaevents #emeryvilleevents #halloweenevents by @afandco
We predicted over 90 trends in last year's report. What will make the list for 2027? 👀 Find out by tuning into af&co. + Carbonate’s 2027 Hospitality Trends + Marketing Outlook. In the 19th annual report, we’ll explore the flavors, ideas and cultural shifts shaping food, beverage, hotels and travel. Link in bio to register! 📸 @chatti.newyork - Next-Gen Indian (2026) 📸 @klaybykarakhouse - Cinnamon Rolls (2026) #afcotrends #carbonatetrends #foodtrends #drinktrends #hoteltrends by @afandco
Bruma is now open at The Ritz-Carlton, San Francisco! #MarriottPartner I had such a lovely stay here at the club level access the night I came for the grand opening of @brumasanfrancisco . It’s such a beautiful new cocktail lounge, inspired by the San Francisco fog. The drinks were beautiful, the sample bites were tasty, and the vibe was chic. I highly recommend booking here at the @ritzcarltonsanfrancisco if you’re looking for your next stay in the city. You gotta check it out! 📍600 Stockton St, San Francisco, CA 94108 #ritzcarltonsanfrancisco #ritzcarltonsf #rcmemories #MarriottBonvoy mbonvoyamex MarriottBonvoyMoments by @afandco
Our clients are making it easier than ever to get a good night’s rest. @murrieta_hotsprings and @pagosahotsprings built an entire ritual around it: a sleep tray curated by the property's medical director, a "sleep sack" to physically put your phone away, a lavender-and-vetiver aromatherapy stick and 24/7 access to the geothermal pools. One travel writer called it life-changing. we're taking notes for our own bedtime routine this season. Swipe through 🌙 by @afandco
hi bay area friends! 🎃 i’m so excited to go back to emeryville for another free craft night! we’re decorating halloween themed magnetic picture frames and it’s going to be so cute! thursday, october 29th 5:30-8:30pm @publicmarketemeryville all ages! rsvp link in bio 🎃 i can’t wait to see you! 🫡🥳🎃 #bayareaartist #bayareacreative #bayareahalloween #bayareaevents #bayareacommunity by @afandco
It’s almost time for af&co. + Carbonate’s 19th annual Hospitality Trends Report! 🎉 Soon, we’ll share our predictions on the flavors, ideas and cultural shifts shaping food, beverage, hotels and travel in 2027. We’re also releasing a separate new report: The Intelligence Era: Rewriting the Hospitality Marketing Playbook, which explores how AI is changing guest discovery and offers practical marketing strategies for restaurants and hotels. But first, a quick stroll down memory lane. Here are a few of our favorite trend predictions from years past: 💜 Baonanas - Ube Banana Pudding - Ube (2023) 🍹 @sushiroku - Passionfruit cocktails (2026) 📸 Michelle Mertens 🍞 @newberyst - Salt bread (2026) 🍌 @slowbloomcoffee - Banana coffee (2026) 🍫 @elbistrobysaltandpepper - Dubai Chocolate Pancakes (2025) 📸 Ana Espinoza 🚆 @vsoetrain - Luxury Train Experiences (2025) 🍸 Rollati Ristorante - Caprese Martini (2024) 📸Leila Seppa 🌮 @eatlentils - Quesabirria (2021) Which one has been your favorite? Let us know in the comments, and don’t forget to register for the upcoming live or virtual presentations - link in bio! #afcotrends #carbonatetrends #foodtrends #drinktrends #hoteltrends by @afandco
Our clients understood the Halloween assignment. Candy-inspired milkshakes, festive menus, spooky sips, costume parties and late-night dancing are taking over the Bay Area and Wine Country this season. 🧁 Spooky cupcakes from @oklavacafe at @saluhallsf 🍲 Special Halloween menu in the Castro @canelasf 🍬 Halloween candy in a milkshake at @buttercupdiner 🍫 A Halloween inspired menu at @macarena.group 🍸 Spooky sips have arrived at @wildonionbistro located inside of @hotel_citrine 🎃 Fall flavors meet Halloween in @northblockyountville 🪩 Halloween party at @littlesainthealdsburg Which one are you trying first? #halloween #bayarea #afandco #spooky #fall by @afandco
Need more butts in seats? Rooms booked? Real buzz that converts? Let’s talk. 🍽️🥂📈 At af&co., we don’t do passive marketing. We create cross-channel PR, digital, and brand strategies that keep your business at the absolute center of the cultural conversation—and bring guests directly through your doors. Whether you're gearing up for a major launch, refreshing your concept, or looking to boost revenue this season, our team brings 21+ years of Hospitality Intelligence to the table. 💡 Ready to grow your revenue? Send us a DM to start the conversation today! #afandco #HospitalityPR #RestaurantMarketing #HotelMarketing #ButtsInSeats #HospitalityConsulting #BayAreaHospitality #BrandStrategy #NewBusiness #RestaurantGrowth by @afandco
@canelasf just unveiled its special 15th Anniversary menus! 🎉 In celebration of SF Restaurant Week with @ggrasf, October 16 - 23, choose from $45, $60 and $90 menus, with bites like Spanish cheese, gambas al pimentón, croquetas, carrilladas and more! If you haven’t made your reservation yet, now’s the time - trust us on this one! ❤️🥂 by @afandco

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