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Afform Studio

@afform.studio

476
followers
125
following
An independent design practice
exploring brands, objects, and places.
Based in Bali, working globally
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Things we believe in. These are a few principles that shape how we think, make, and work at Afform Studio. by @afform.studio
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19 hours ago
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JUMP+ A visual identity shaped by technology, movement, and possibility. Built on clarity and precision, the system reflects a brand looking ahead, where thoughtful design meets forward-thinking ambition. Brand identity by Afform Studio. #mindsparklemag #thebrandidentity #visualjournal #branddesign #brandstrategy by @afform.studio
2
11 days ago
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Meet Mico. When Mico joined Afform, he had just graduated from university and was stepping into his first role as a designer. Over the past months, I’ve watched him grow through new challenges, new perspectives, and countless iterations. From developing a deeper understanding of composition and hierarchy to learning that design is as much about understanding people as it is about creating visuals, his growth has been rewarding to witness. I’m grateful to have been part of your journey, Mico. Here’s to whatever comes next🥂 by @afform.studio
8
21 days ago
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TheDesk had evolved. What began as a coworking operator had grown into something broader. The business was expanding, new opportunities were emerging, and the way people engaged with the brand had changed. Yet the identity remained rooted in an earlier chapter of its story. The challenge was not simply to create a new visual identity, but to express this evolution with greater clarity. To build a brand that reflected the ambition of the business today while creating space for future growth. Working closely with the team, the process focused on refining positioning, strengthening the narrative, and developing a visual system capable of supporting a growing ecosystem of spaces, services, and experiences. The result is Base. A more confident and cohesive expression of the business. One that better reflects who they are today and where they are heading next. A rebrand is rarely about becoming something new. More often, it is about becoming a clearer reflection of what already exists. Afform.studio by @afform.studio
1
24 days ago
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From The Desk to Base. What started as a place to work has evolved into something much bigger. More than desks and square footage, the new identity reflects a business built around supporting SMEs with the infrastructure, flexibility, and operational support they need to grow. A repositioning that shifts the conversation from where people work to what helps businesses thrive. by @afform.studio
1
a month ago
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A little something we been working on lately. Base. #branddesign #visualidentity @base_hk by @afform.studio
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3 months ago
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It’s literally so hot🌶️ Been busy cooking up a lot of work lately, and just wrapped up this identity for Gochu, a premium Korean fermented gochujang brand built around bold flavour, gut health, and unapologetic personality. The direction embraces the playful tension behind the name, combining raw typography, spicy colour palettes, and expressive packaging to create a brand that feels cheeky, modern, and culturally confident. Fermented. Not filtered. by @afform.studio
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5 months ago
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Michi means “path” in Japanese, an idea that sits at the heart of the brand. I developed a visual identity rooted in the concept of journey and guidance. The logo mark draws inspiration from this idea of a path, with its forms extended into a graphic system that creates a consistent visual language across the clinic’s spaces and communications. @michiclinic.my by @afform.studio
2
10 months ago
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Proud to have developed the visual identity for Edition, a collaborative research initiative at the The University of Edinburgh in partnership with the School of Literatures, Languages and Cultures and the University Library. Formerly the Centre for the History of the Book, it supports research across all aspects of book history, from traditional bibliography, codicology, and textual editing to contemporary theoretical and digital approaches. Drawing inspiration from medieval book traditions and editorial practice, the identity shapes a modern academic presence rooted in history. The logo translates Edition’s core purpose directly, inspired by a collection of books to represent the gathering, editing, and preservation of texts. Explore the full project https://lnkd.in/gnfrxejA #branddesign #brandidentitydesign #brandidentity #visualidentitydesign #visualjournal by @afform.studio
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8 months ago
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Inspired by sound waves, petals, and organic forms, the logo translates the philosophy of “Design That Listens” into a visual mark. I created a logo that communicates care, responsiveness, and harmony, turning abstract ideas into curves that feel alive yet balanced. by @afform.studio
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10 months ago
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A playful identity for a contact lens brand that lives between medical and fashion — bold, modern, and expressive. Trend-forward and safe, Just BE encourages self-expression through color and clarity. The logo, inspired by a sparkling eye, reflects the brand’s core: vision, beauty, and confidence. #VisualIdentity #BrandDesign #IndependentStudio #DesignPortfolio by @afform.studio
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a year ago
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Chasing Clouds is a collection of poems that captures the bittersweet journey of a relationship. It delves into the elation of falling in love, the anguish of a heartbreak, and the liberating process of moving forward. Through its words, it weaves a narrative that’s profoundly personal yet universally relatable. #editorialdesign #artdirection #graphicdesign #photography by @afform.studio
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a year ago
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