Instagram story viewer> @agenceireel> Posts

Agence I-réel

@agenceireel

1K

followers

564

following

I-réel is a global creative studio offering creative direction, production, CGI, compositing, motion design, editing and post-production.

POSTS STORIES REELS

It’s getting harder and harder to tell CGI from reality... especially with our team of detail-obsessed perfectionists!
So here’s a little game for you: try to guess which images are CGI and which are real shots among this selection produced by I-REEL. 

Tell us your score in the comments! 

#agenceireel #ireel by @agenceireel

We are thrilled to have filmed the jewellery sequences and carried out the post-production for Cartier’s second fable.

Take a look behind the scenes to see how this fable comes to life through artisanal craftsmanship.

Created by @publicisluxe and directed by @elsamuse , the Wild Fauna series combines authentic materials, handcrafted sets, Cartier jewellery, and stop-motion animation. For this second chapter, “The Panther and Her Alter Ego,” @atelierslisondecaunes brings the story comes to life through her craft of straw marquetry.

Our work focused on giving the jewellery its full presence within this stop-motion universe: precise movements, controlled reflections. Our post-production work covered the full image process after the shoot: editing support, clean-up, compositing, retouching, colour work and final finishing.

A collective project where craft, animation, jewellery and post-production meet in every frame, and we are proud to have contributed to it.

Marquetry artist & craftswoman: @atelierslisondecaunes
Creation : @publicisluxe @helenekerbiquetalazard
Direction : @elsamuse
Production : @watchoutagency
Animation director : @kimkongdotcom
DOP : @simongesrel , X tof
Jewellery shoot & post-production : @agenceireel

BTS images : @ulysseandre @agenceireel by @agenceireel

Paul-Etienne is a music producer, composer, and CEO at @circonflexprod , bringing music to life since the early 2000s.

We’ve been collaborating with Paul-Etienne on countless projects since 2012, and we felt it was time to shine a light on the story behind our long-standing creative partnership.

Swipe through to discover more about @poletiene and our journey together.
 
#agenceireel #ireel by @agenceireel

We are proud and grateful to have been appointed to film the jewellery sequences and carry out the post-production of all five films of the Wild Fauna stop-motion fables for Cartier.

Created by @publicisluxe and directed by @elsamuse , the series brings together real materials, handcrafted sets, Cartier jewellery and frame-by-frame animation. For this first chapter, The Tiger, @anne_feat_ sculpted a fresco entirely from paper.

Our work focused on giving the jewellery its full presence within this stop-motion universe: precise movements, controlled reflections. Our post-production work covered the full image process after the shoot: editing support, clean-up, compositing, retouching, colour work and final finishing.

The challenge was to preserve the tactile quality of stop motion while giving each image the precision and coherence required for Cartier jewellery.

A collective project where craft, animation, jewellery and post-production meet in every frame, and we are proud to have contributed to it.

Paper artist & craftswoman : @anne_feat_
Creation : @publicisluxe @helenekerbiquetalazard
Direction : @elsamuse
Production : @watchoutagency
Animation director : @kimkongdotcom
DOP : @simongesrel ; X tof
Jewellery shoot & post-production : @agenceireel

BTS images : @ulysseandre @agenceireel by @agenceireel

A montage of our lunar moments, where the moon appears as a measure of time, a source of light and a poetic symbol ; opening worlds of mystery, imagination and space exploration.

#agenceireel #ireel by @agenceireel

Created for the launch of the Lacoste LC33 Black & Gold edition, this fully CGI film builds on the watch’s black and gold tones through balloons, reflections and stylised urban settings.

#agenceireel #ireel by @agenceireel

From the Vault: Created for the launch of the Royal Oak Mini, this studio-shot film plays with architectural scales through a custom set brought to life with our motion control robot.

#agenceireel #ireel by @agenceireel

Roger Dubuis Hommage Placide Perpetual Calendar Bi-Retrograde: a full-CGI journey through a minimalist museum-like space, paying tribute to Roger Dubuis and the legacy of the Hommage collection.

#agenceireel #ireel #CGI by @agenceireel

A quiet, focused working atmosphere in our studio today, with a lean crew on set for the shoot.

#agenceireel #ireel by @agenceireel

Created for Cartier at Watches & Wonders 2026, these CGI films bring golden bird murmurations and the Crash movement to life, perfectly integrated with the booth’s architecture.

Booth Cartier by @studiojmgady

#agenceireel #ireel #watchesandwonders by @agenceireel

BAUME & MERCIER
THE IDEAL SUMMER BREAK // BY I-REEL

A touch of summer to warm you up as temperatures drop — here’s a look at the latest campaign Baume & Mercier entrusted us with for their Riviera 'summer' collection. A campaign that perfectly captures the essence of the season — sunshine escapes, the joy of being together, a reconnection to what truly matters, and the luxury of slowing down.
With its sunny, pop, and colorful aesthetic, the film takes place in a beautiful villa on the Riviera.
A young woman and her friend are seen by the poolside, in a simple yet elegant setting with soft, summery tones that echo the palette of the collection.
In the warmth of summer, she lets time slip by with effortless ease.
A series of short moments tells the story of this precious interlude — with a subtle touch of humor.

#BaumeEtMercier #Riviera #SummerMood #watchmaking #luxury #LuxuryTimepiece #shooting #CreativeCampaign #artdirection #agenceireel
.
Client // @baumeetmercier
Agency // @agenceireel (creation, shooting and post-production)
. by @agenceireel