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agencydirection

@agencydirection

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We help brands tell their story, to connect with their people, to in turn grow their business.
BRAND - DIGITAL - WAYFINDING
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Burwood Brickworks: Eat Street Wayfinding Project. The outcome is a bright visual that assists drawing users out of the internal space shopping centre and into the Eat street plaza. Installation: @sign.nation Photography: @rileyhoward Client: Burwood Brickworks / Frasers Property by @agencydirection
Burwood Brickworks: Eat Street Wayfinding Project. Strategically placed wayfinding totems were placed at major junction points, to guide foot traffic through to their favourite eateries A skeleton-like exposed frame was designed to integrate into the surrounding architecture and reflect the Eat street brand. Installation: @sign.nation Photography: @rileyhoward Client: Burwood Brickworks / Frasers Property by @agencydirection
Burwood Brickworks: Eat Street Wayfinding Project. Hero identity signage, sparking visual interest from the carpark - drawing users through to the eateries. Clean wayfinding was included into the hero signage to ensure foot traffic start their journey off correctly. Installation: @sign.nation Photography: @rileyhoward Client: Burwood Brickworks / Frasers Property by @agencydirection
Branding project for @dreamcollectables_ All about connecting the feeling of our nostalgia for the culture through to the visual in store & online. We loved this project, with plenty more to come for the DC crew by @agencydirection
We popped into @dreamcollectables_ to see the newly finished store. Nostalgia culture captured the only way it should be. We may have also grabbed a vintage pack of PGA tour player cards ⛳ Brand and store design @agencydirection Signage installation @sign.nation by @agencydirection
@dreamcollectables_ Nostalgia outlet: legends live here 🚀 @agencydirection Brand & store design @sign.nation Signage installation by @agencydirection
@tluxbuilds Digital ✔️ All aspects of digital implementation covered. by @agencydirection
@tluxbuilds Implementation ✔️ How your brand is seen in the physical world is important, especially for Trades. Look the part, build trust, grow your business. by @agencydirection
Branding work for @tluxbuilds Luxury builders with the X factor. Take a peak inside our sketching process. A simple effective mark needs quick refinements. The sketching process allows a looseness that vector illustration can't replicate in the early stages of logo concepts. by @agencydirection
Taking one from the FedEx book of negative space. All designers know about this one, but does the rest of the audience? A little more obvious here, the negative space used to highlight the ascent of the ever reliable garage door. Simple, effective mark blended with an earthy colour palette = differentiated from the rest. Goal complete ✅ If you don't know about FedEx, pls drop me a line and I'll explain ❤️ branding nerds unite by @agencydirection
Honestly, this one.. .. is one of my favourite projects to date. From the client and I being completely on the same wave length through to the outcome being something I'm stoked to show off. A cleaning business with a difference, meant we needed to differentiate in the market. Branding, print & signage all completed here in house with help from @sign.nation @thehonestcleaning_co by @agencydirection
A project we completed a little while ago now, but still one of my favourites to date. Don't be fooled by the speedy work flow, there's so much more that goes into discovering a monogram like this. #branding #brandidentity #logodesigner by @agencydirection

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