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Parag | Storyteller | Curator

@ahamkathanik

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Curating stories worth living.
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Unexpected Product Placement That Made Me Stop and Think 🪥🥤 Spotted this at D-Mart today: A pack of Oral-B toothbrushes placed right next to Coca-Cola and Thums Up bottles. At first, it felt like a stocking oversight. But the more I looked, the more it made sense. You're picking up a sugary soft drink. And right next to it, a reminder: "Hey, don’t forget to brush!" It’s subtle. It’s strategic. It’s almost poetic. And it got me thinking... 🧠 What if more retail spaces used this kind of contextual nudging to influence behavior? Imagine: – Healthy snacks near the chips aisle – Stretch bands near work-from-home desks – Personal Finance books near the billing counter This isn’t just about upselling. It’s about merging consumer behavior with micro-moments of awareness. Intended or accidental - this one made an impression. And maybe that's what smart retail is all about. by @ahamkathanik
0
a year ago
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Spotted this at D-Mart yesterday: A pack of Oral-B toothbrushes placed right next to Coca-Cola and Thums Up bottles. At first, it felt like a stocking oversight. But the more I looked, the more it made sense. You're picking up a sugary soft drink. And right next to it, a reminder: "Hey, don't forget to brush!" It's subtle. It's strategic. It's almost poetic. And it got me thinking... What if more retail spaces used this kind of contextual nudging to influence behavior? Imagine: - Stretch bands near work-from-home desks - Do it yourself "Spice kits" next to frozen ready-to-eat meals - Personal Finance books near the billing counter This isn't just about upselling. It's about merging consumer behavior with micro-moments of awareness. Intended or accidental - this one made an impression. And maybe that's what smart retail is all about. by @ahamkathanik
0
a year ago
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In a dense sea of lush green leaves, two small red flowers quietly steal the show. They don’t shout. They don’t try to be everywhere. They just stand out. This image is a simple but powerful lesson in marketing - or maybe even in life. You don’t need to be the loudest or the biggest. You just need to be distinct. A unique color. A different shape. A clearer story. That’s enough to get noticed in a crowded world. What’s your red flower? What’s that one thing that makes your brand, product, or message impossible to scroll past? by @ahamkathanik
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a year ago
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Waking up to this view everyday feels like a privilege 🙏 by @ahamkathanik
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2 years ago
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Being there was just magical ✨ by @ahamkathanik
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2 years ago
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Paradise #musicofthespheresworldtour #coldplay by @ahamkathanik
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2 years ago
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#musicofthespheresworldtour #coldplay by @ahamkathanik
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2 years ago
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#musicofthespheresworldtour #coldplay by @ahamkathanik
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2 years ago
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Feel my voice singing 😂 by @ahamkathanik
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2 years ago
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Take me back 🥲 #musicofthespheresworldtour #coldplay #s24ultra by @ahamkathanik
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2 years ago
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Do you ever stop and look at the night sky? The night stares back at you! #nightsky #planetaryalignment by @ahamkathanik
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2 years ago
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Vibe check ✅ #uber #bollywoodsongs by @ahamkathanik
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2 years ago
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