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![Your Favourite Designers Favourite Designer: sabukaru meets Aitor Throup
In an industry driven by novelty, few figures in fashion and design embody genuine innovation quite like Aitor Throup [@aitor_throup_studio]. Enigmatic and expressive, Throup occupies a rare space, both on the knife’s edge of creativity and deeply embedded within technicality. His work has long transcended the conventions of fashion, existing instead in the charged intersection between design, performance, and sculpture.
To encounter a Throup piece is to experience a world built from anatomy, narrative, and meticulous construction, each garment or showcase a study in form, motion, and identity. With this being said, it gives us immense pleasure to have the sabaukaru London team visit him and his team down in his studio ahead of his upcoming exhibitions titled ‘FROM THE MOOR’, to get an exclusive insight into his design process, his humble beginnings, and his exciting future.
Born in Buenos Aires and raised in Burnley, England, Throup’s creative sensibility was shaped by a collision of cultures. His fascination with identity and belonging, a recurring themes in his work, can be traced to this dual heritage, as well as to his early engagement with subcultural dress, British football culture, and figurative drawing.
Throup’s cult-like following is not one born of hype, but of deep creative respect. Since his early collections, from When Football Hooligans Become Hindu Gods, which fused sportswear archetypes with mythological storytelling, to his tenure as creative director for G-Star RAW and his own conceptual label New Object Research. Throup's approach dismantles the idea of fashion as surface, insisting instead on meaning, movement, and transformation.
Where others chase trends, Throup challenges the framework that produces them. His projects are moments of total world-building; where art, engineering, and philosophy converge. He stands as a reminder that fashion can be more than commerce or costume: it can be an evolving system of ideas.
[FULL INTERVIEW LINK IN BIO]
Words and interview by: @joey.g123
Videographer and edit: @___mando by @aitor_throup_studio](https://scontent-iad6-1.cdninstagram.com/v/t51.82787-15/570664063_18190940494334310_799070573059826956_n.jpg?stp=dst-jpg_e35_s640x640_tt6&_nc_cat=107&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=tSrUc9sw-lQQ7kNvwHdnG3z&_nc_oc=AdpegStNvyMDNjyM-Q1-ibqfE5-cdLaLWUiKrFwkCK0isXUIeUJtmASSLVENImt2f0X8XdBZu8wr0h3Js_B6NYwf&_nc_zt=23&_nc_ht=scontent-iad6-1.cdninstagram.com&_nc_gid=OS0tOroeXRbbAAVPyhpLkg&_nc_ss=70689&oh=00_AQTU3C1nvkSdTHvUneO5y--cQWJO8p7QEMVygNHUaaYu7Q&oe=6AF06206)
