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AJ Rebecchi

@aj.rebecchi

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Creative Director | Brand Builder | Hybrid Creative
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Almost three years ago, I got laid off from my in-house role. It was the push I needed to finally do the thing I'd been talking about for years: go freelance. What started as testing the waters turned into something I genuinely love. Full-time enjoyment, not employment. Today I'm launching the next chapter: Crewknit Creative Co. [@crwknt] Yes, it's a made-up word. Yes, it survived the legal red tape. And it's rooted in a simple question: what if there was a tight-knit crew of people who just made awesome shit? Working in-house, agency-side, and now from my own house, I kept seeing the same pattern. Clients dealt with their creative partners instead of wanting to work with them. Mismatched values. Toxic negativity. Toxic positivity (which is worse). Scopes recited like legal defenses. @crwknt is built on three rules: → Take pride in the work. → Be a real collaborative partner. → Don't be a jerk. The plan is a roster of great creatives who share that mindset and show up ready when a project lands. None of this happens without @h.rebecchi , who's been holding everything down while I chase this. And a huge thanks to @cgstanton.band for joining as Head of Digital (and my sounding board, and my audio guy, and the best grip and gaff int he game).
 In the next week or two, I'll be switching this back to my personal page, where it'll mostly be my kids suplexing each other, plus fishing, golf, family, and food. Books are open. Ditch your problem agency. crewknit.com by @aj.rebecchi
3
14 days ago
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The boys were out firing at @whitinsville_golf_club. Fall golf is here and I am a much better photographer than a swinger of a club. #golf #newenglandgolf #golfphotography #golfphotographer #sportsphotography by @aj.rebecchi
10
22 days ago
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I’m back… Fall Mini Sessions are here. 20 minutes, 15 images, October 3 and October 11. Click the link in bio to book your spot! by @aj.rebecchi
1
a month ago
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Five years ago, the crew set out on the F/V Andiamo and cruised the Brewster Flats to find some pigs on old Cape Cod. . . . . . #capecod #fourthofjuly #striperfishing #capecodstripers #drone taken in Brewster Flats Cape Cod by @aj.rebecchi
1
3 months ago
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Happy 250th to the hot dog-slobbering, wide-mouth-chugging, gay rights-loving, weed-growing, be-kind-to-each-other-but-also-leave-me-the-goddamn-alone Americans. by @aj.rebecchi
3
3 months ago
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Stills from a recent interview shoot in Maryland with the Wills Group. . . . . #dp #corporatevideo #directorofphotography #cinematography #videography #documentary #documentaryfilm #canon #canoncinema #aputurelights @aputure.lighting @canoncinemaeos @canonusa by @aj.rebecchi
3
4 months ago
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More work for the best spikes in the game, CHAMP. . . . . . #champspikes #trackandfield #gathroutdoors #softspikes #productphotography #shoephotography #sportsphotography #adidas #nike #photoshop #branding #running #trackandfield by @aj.rebecchi
2
5 months ago
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Across the globe for Wayfair. . . . . . #EnvironmentalPortrait #CorporatePhotography #WorkplacePhotography #BrandPhotography #LifestylePortrait #PeoplePhotography #VisualStorytelling #EnvironmentalPortrait #CorporatePhotography #WorkplacePhotography #BrandPhotography #LifestylePortrait #PeoplePhotography #VisualStorytelling #AuthenticPhotography #CommercialPhotography #DocumentaryPortrait by @aj.rebecchi
2
5 months ago
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Brand work for the incredible @samangrace. . Turn strategy into change. With people, not to them. . That's the idea at the heart of this — a dynamic, human-first brand for someone who specializes in turning strategy into a system, culture into practice, and ideas into action for some of the world's biggest HR and People organizations. . Built from foundations up: positioning, visual system, illustrations, templates, web. A brand that actually acts like the person behind it. . Big thanks to @cgstanton.band for helping turn my web ideas into reality with a beautiful experience on @framer . . . . . #BrandStrategy #BrandIdentity #VisualIdentity #LogoDesign #WebDesign #BrandDesign #GraphicDesign #HRLeadership #PeopleFirst #ChangeManagement #FutureOfWork #PersonalBranding #PeopleOps #HRCommunity @logoarchive @logocomunity by @aj.rebecchi
5
5 months ago
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New work for the wonderful students and faculty at Cristo Rey Boston! Shot on my 9 year old @canonusa C200. . DP / Edit / Color: Me Audio / Grip / Gaff: @cgstanton.band . . . . . #documentaryfilm #docfilm #corporatevideo #branded content #realstories #cinematography #colorgrading #colorist #directorofphotography #dp #cinematographer #colorscience #davinciresolve #filmmaking @canoncinema @aputure.lighting @atomos.global by @aj.rebecchi
1
5 months ago
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Those who know me know I'm not a trend guy —but I'm getting behind this one. @logoarchive has been a massive source of inspiration, and the designers they highlight are genuine giants. Participating means getting to shout out people who deserve it and share some of my own work. Win-win. Also. My nose is so fucking jacked and I'm getting old. . . . . . #logo #logodesign #logodesigner #brand #branddesigner #logoarchive #logoarchivetrend @logoarchive.now @logoarchive @logolounge by @aj.rebecchi
5
5 months ago
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Really happy to be tapped in once again to create the logo suite for this year's @bostonprideforthepeople parade and festival. The sign has always been the weapon of the people — and that's exactly where we started. Drawing on hand-lettered energy and the vibrancy of sign painting, we built something that feels at once nostalgic and urgent. A nod to the past. A shout into the present. . . . . . #design #logo #logosuite #badgedesign #signpainting #type #typedesign #pride @1shotpaints @logoarchive @logolounge @typehunting by @aj.rebecchi
0
5 months ago
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