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akaar

@akaar

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@lackofguidance
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Lack of Guidance are taking over The Departure Lounge in London for a masterclass on building a football brand.This Sunday, from 1–3pm, Lack of Guidance founder Akaar will talk about building a brand rooted in football culture. Get an inside look at how creative ideas, a tightly built community and a distinct point of view have shaped the growth of Lack of Guidance.Spaces are super limited. Comment under this post and DM @lackofguidance for a chance to attend, or tag someone who shouldn’t miss it. by @akaar
66
2 months ago
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The Mali Mokum magazine and the three shirts from the capsule collection are available now via the Lack of Guidance [online] store. For the next seven days, every order that includes one of the three shirts will receive a free copy of the magazine.—During the 2018–19 Champions League season, Ajax took Europe by surprise, eliminating Juventus and Real Madrid before their remarkable run was brought to an end by Tottenham Hotspur after an unforgettable match in Amsterdam.—Until that moment, Ajax shirts were rarely seen in Bamako, the capital of Mali, but almost overnight, they became the most visible on the city’s streets. To this day, they continue to circulate through Bamako — worn by everyday people, labourers, and sometimes even by those who have no idea which club they represent.—Mali Mokum takes its name from the unlikely bridge between these two worlds. Mali grounds the magazine in Bamako and the everyday lives found there, while Mokum—Amsterdam’s affectionate nickname—points back to the city where Ajax’s story was written.—PHOTOGRAPHY@emilesamory CONCEPT@emilesamory @lackofguidance DESIGN@akaar —All photographs made between 2018—2025Edition of 250 copiesPrinted in Amsterdam—www.lackofguidance.com by @akaar
33
6 months ago
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‘t is stil in amsterdam by @akaar
42
6 months ago
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COUNTER ATTACK ⚽LACK OF GUIDANCE FOR GREATEST 10OUT NOW@akaar never planned to create one of Amsterdam’s most exciting brands. Founded in 2016 as an outlet for his design work, @lackofguidance is rooted in the visual language of football. Nearly a decade in, the label has worked on collaborations with Diadora and ASICS, turned disgraced FIFA Presidents into cheeky sculptures and hosted street tournaments in the heart of the Dutch capital. Now, Lack of Guidance is throwing away the fashion calendar in favor of drops that emulate the Home, Away and Third kit concept of football clubs.“Our next collection is coming out in this new way. The whole approach fits the brand so well and makes so much sense.”Photographer: @evaroefsWriter: @emmaedavidsonProduction: @sophiewarmenhoven📲 Issue 10 available now on GOAT.comEditor-in-Chief: @dianeabapoCreative Director: @danielsumarnaDesign: @larissakasper @rosarioflorio @samuelbaenziger @michelegger by @akaar
46
9 months ago
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challengers [2024]directed by luca guadagninostarring→ zendaya→ josh o’connor→ mike faisttitle design → jop van bennekomtitle designer assistant → akaar aminmotion designer → alexander shoukas© mgm studios by @akaar
31
a year ago
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finallymorocco by @akaar
37
a year ago
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proud of this one by @akaar
52
a year ago
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paris this week 🧡 don’t be a stranger habibiparty this thursday is rsvp only, message me by @akaar
35
2 years ago
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paris last week by @akaar
17
2 years ago
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marseille hits different by @akaar
16
2 years ago
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my heart is full by @akaar
46
2 years ago
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dirk by @akaar
15
2 years ago
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