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Excited to the share the Director’s Cut for @airindia - boom 🧨 

Direction by Akshay Sharma @aksharma_ 
Production by Elements Production @elementsprodn 
Cinematography by Saumit Deshpande @saumitt 
Styling and casting by Devanshi Tuli @devanshi.15 
Offline editor Varun Saraswat @varunsaraswat 
Online editor Jisbin Joseph @jisszzey 
Color grading by Gaurav Arora @worshipthepanda 
Music and sound design by Shantanu Pandit @shantanman 
Visual effects by Samad Habib @dr.blabertoten 
Hair and make up design by Neeraj, Bishu and Akram @handsofvishu @nbadmaal @akram_salmani_artist 
Assistant Cinematographer Aryan Desai @aryan__desai 
Talent @serenawalia  @_arjunsethi_  @imsiddiq.me @aparnave @teajaygil @dizzzydragonfly @medhamsinha @thatgirlfromjupiter @su.brat_panda #Chetna
Food Stylist Azra Sadr @azrasadr

#indianbrands #filmmaking #indiefilmmaking #airindia #newairindia #indianartists #indiantalent #filmmaker #indianfilmmakers by @aksharma_
29
2 years ago
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For @payalkhandwala, craft has always been about precision. Meditative in its process - meticulous in its execution. A little film to make you feel that. Thank you Payal and Vikram for all the trust, joy and banter through it all! x

Director: Akshay Sharma @aksharma_
Director of Photography: Saumit Deshpande @saumitt
Production: Elements Productions @elementsprodn
Chief AD + DA: Arnab Kar @arnab_kar
Production Design: Abhishek Kanade @abhikanade5
Music + Sound Design: Rohan Ramanna @theprodro
Colorist: Gaurav Arora @worshipthepanda
Editing: Sarthak Cheema and Akshay Sharma sarthakcheema @aksharma_
1st AC: Aryan Desai @aryan__desai
Sets + Props: Elements Productions

#brandfilm #indiandesign #indianfashion #craft #indiancraft #advertising #filmmaking @directorslibrary by @aksharma_
40
a year ago
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Thrilled to share that the Royal Enfield Social Mission film ‘Go North’ by Akshay Sharma (@aksharma_ ) has won Bronze at the Good Ads Matter Awards, in the Creative Group - Films for Good category under Corporate Purpose & Social Responsibility.

A collaboration between Royal Enfield Social Mission, EKA (@ekaco), led by design mentor Rina Singh (@rinasing09), and Looms of Ladakh (@loomsofladakh), the film takes viewers on a cinematic journey into the high-altitude heartlands of Ladakh. It shines a light on the region’s pastoral and textile traditions that have sustained communities for generations.

Through the lens of The Himalayan Knot—a Royal Enfield Social Mission Initiative—the film delivers a visual ode to handcrafted textiles, circular economies, and women-led artisan efforts. It shows how fashion, craft, and conservation can come together to safeguard intangible cultural heritage and build pathways to resilience.

Watch the full film through the YouTube link in our bio. by @aksharma_
48
a year ago
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Director’s Cut for @goodearthindia x @thepalaceatelier 

Featuring the inimitable AL, @gauravikumari, @gitagitanaa, the ladies of DBW and the guards of @citypalacejaipur 

Director and Editor: @aksharma_
Cinematography: @karananandd8
Music and Sound design: @goya.music
Colorist: @worshipthepanda
Big love to @shagunsingh @pranoysarkar 
Brand Team: @sunainabhakhri @devikamanghnani 
Production: @afsarabegum_sahena2005 + GE Studio team
Big hugs to @kanak.singh, Kalanika and the teams at TPA, City Palace Jaipur and GE DBW

#filmmaking #indianbrands #brandbuilding #indiandesign #indiancraft @directorslibrary @directorshowreel by @aksharma_
36
4 months ago
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India’s design story has forever been extraordinary — rooted in craft, culture, and a deep sense of identity.

Today, it’s being beautifully reimagined by a new generation of makers, shaping fashion, objects, and the spaces we live in.

In the way we dress.
In the objects we choose.
In the homes we build around ourselves.

EKKE was born to bring this evolving story together — connecting homegrown design with a global Indian audience that values authenticity and thoughtful living.

All of it. In one place.

This is just the beginning.

Film Direction - @aksharma_
Cinematography - @aryan__desai
Creative direction and photography - @pranoysarkar 
Stylist - @ruhani_s
Talent - @sanayapattar @dhyany.vyas @d_lo_lha @animacreatives @featartists anonmanagement 
HMU - @umang.artist 
Production - @elementsprodn
Production designer - @abhikanade5
Editing - @manthan.mp4
Colorist - @worshipthepanda
Fashion Assistants - @marziatyeby , @michellemlobo__
Brand consultant - @dhatribhatt9 by @aksharma_
60
7 months ago
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Campaign design and creative direction for @ekaco’s store opening in Mumbai.

Big love to @rinasing09 @siddharthsgogoi.88 #Sande x


Videos by @acidicobject 
Graphics by @ayushh102 
Store photos by Kuber Shah by @aksharma_
12
9 months ago
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AKAAR by @aseemkapoor_official

Story & Creative Direction: @pranoysarkar
Film Direction & Editing: @aksharma_
Styling: @jahnvibansal
Director of Photography: @vinaydium_
Colorist: @worshipthepanda

Talent
Hoop Dancer: @eshnakutty
Artist: @0sheen
Models: @akshitagupta_opb & @aishwaryab___

Hair & Makeup: @handsofvishu

Music: @brandoncolaco & @alwaysonthekeys

Production: @theamjadkhan by @aksharma_
37
a year ago
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‘GO NORTH’ for @royalenfieldsocialmission x @ekaco x @loomsofladakh 

These reels are part of a multi-month documentary project which should be released soon. 

Direction and editing @aksharma_
Director of photography @sparsh.hasija 
Music and sound design @iakksakkath 
Color grading @worshipthepanda 
Brand strategy @quodbyikshitpande 
Associate editor @jisszzey
2nd Unit DP @pulkitxx 
Addl. Camerawork @achyutsood_22 
Production Head @saniya.kumar
Featuring @tashdorje #DolmaChonzom
Styling @longchenhl
Makeup and hair artists @ameemakeupartis__ @akram_salmani_artist
Line production Tsering Angdu Rossi
Styling assistant @dee.guite 
Big love to @anakinwarlts @shubham_lodha Jigmet and Gyaksit by @aksharma_
22
a year ago
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Old work for @johnjacobseyewear, a very special project - only made sweeter with the best collaborators ever! Co-developed with @pranoysarkar and @apekshaxgupta

Direction @aksharma_
Cinematography @rahul__negi
Styling + casting @devanshi.15
Production @elementsprodn 
Hair and makeup @handsofvishu @akram_salmani_artist
Music @dohnraj @medicatedmints
Colorist @worshipthepanda
Editing @jisszzey
Talent @taruntaruntarun @kirandeep_chahal @aparnave @iluminados.abhijeet666 
Fashion assistant @shivikapaliwal 

#indianadvertising #eyewear #eyewearcampaign #filmmaking #indiefilmmakers #experimental by @aksharma_
8
a year ago
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New (or old?) work for @royalenfieldsocialmission x @countrymade_in x @the_action_northeast_trust 

Inspired by the motorcycling way of life, Countrymade’s Bodo inspired collection finds a perfect match in the Bodo style of weaving, to express elements of a quintessential country ride. 

These reels are part of a complex multi-month documentary project which should be released on digital channels soon. Perhaps. 

Direction and editing @aksharma_
Director of Photography @karannchawla
Music Sidharth Gupta
Color Grading @worshipthepanda 
Brand strategy @quodbyikshitpande
Associate Editor @jisszzey
2nd Unit DOP @pulkitxx 
Addl. Camerawork @achyutsood_22 
Production Head @saniya.kumar 
Featuring @utkarsh_verma__ @itssyedfazal @anoushkavirk
Styling @longchenhl 
Makeup and hair artists @ameemakeupartist__ @akram_salmani_artist
Line production  @craigcranenburgh @manashdas07 by @aksharma_
14
a year ago
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I usually take a dump in my loo, but here’s my first dump on Instagram. The Isle of Skye is breathtaking! No notes. 

#shotoniphone taken in Isle of Skye, Scotland by @aksharma_
12
a year ago
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