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Europe’s 1st wavepool🇨🇭🤙
@alaia.club : Padel, skatepark & trampolines
@twinfinsion: On-site restaurant
@alaia.hostel: Stay 5 min from the Bay
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CREATORS 👋🏼 THIS ONE IS FOR YOU 👀

Alaïa is more than a place to surf. It is a whole universe of experiences, people and stories waiting to be shared.

Catch waves at Alaïa Bay, head to @twinfinsion for amazing food, events and one of the best terrace views in the Swiss Alps 🌞 🌊 then keep the day going with indoor padel or the outdoor skatepark at @alaia.club .

And that is only part of it.

The Alaïa Creators programme is opening its doors to creators who want to experience this world and share it through their own perspective.

We partner with selected creators through access, experiences and exposure, giving you the freedom to create content that feels genuine to you and relevant to your community.

Think you belong here? 👀

Apply through the link in bio and tell us how you would share the Alaïa universe through your world. 🌊🏔️🛹🎾 by @alaia.bay
13
5 days ago
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We have been working on a new wave and we are very excited to finally let a few of you test it 👀🌊

On Monday evening, August 3rd, we are running an exclusive test session before the wave officially launches in September.

🌊 We are giving away three surfers the chance to join us and test the wave.

👉🏼 To enter, comment below and tell us why you would love to be one of the first to surf it.

⚡️The three comments with the most likes will win.

To make sure you are ready for the session, we recommend having already surfed one of our Guided Sessions at Advanced Cruiser level or above.
 
Entries close on Wednesday, July 29 at 18:00 Swiss time.

We cannot wait to show you what we have been working on 🔥

Good luck 👀

*The giveaway includes the surf session only. Any travel, accommodation or other related expenses are the responsibility of the winner. taken in Alaïa Bay by @alaia.bay
191
2 days ago
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PARASURFING W/ LEILA 🔥 
@leilas__world 
📹🎞️ @jepatrascu taken in Sion, Switzerland by @alaia.bay
50
3 days ago
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🌞 PURA VIDA 🌴🇨🇷

Tropical vibes took over Alaïa Bay 🇨🇷🌊

A weekend filled with waves, Costa Rican flavours, latin music and even amazing energy from the first surf sessions to the last dance. 

Thank you to everyone who came to surf, eat, dance and share the experience with us. 

A special thank you to our partners @essential_costa_rica and @flyedelweiss for bringing a taste of Costa Rica to Alaïa Bay. taken in Alaïa Bay by @alaia.bay
1
5 days ago
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A family weekend at the Bay, filled with waves, shared moments and memories to take home 🫶🏻

It was a pleasure welcoming @dorianahroum and his beautiful family during the Longest Surf Days 🌞 and being part of their time together.

This is what surfing with us is all about 🌊

📽️ @lucienr_studio taken in Alaïa Bay by @alaia.bay
38
6 days ago
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Just 2 weeks to go until the Alaïa Surf Challenge! 🌊
The countdown is on. From 1 August – 31 October, compete for your share of $20,000 in cash & prizes.
With multiple divisions for men and women, there’s plenty of room to get involved—whether you’re surfing for fun, chasing a podium, or earning your place at the inaugural Wavepool World Finals.
If you’re planning to surf at Alaïa Bay during the event period, make sure you:
✅ Register and Create your athlete profile
✅ Enter the Alaïa Surf Challenge
Don’t miss your chance to win cash and prizes, test yourself against other surfers, and earn your shot at the Wavepool World Finals.
Register now — link in bio.

#wavepoolsurftour #wavepool #wavepoolsurfing #surfcompetition #surfing by @alaia.bay
7
8 days ago
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Heineken x Alaïa Bay, quelle ambiance! 🌊🍻 by @alaia.bay
3
9 days ago
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Spoiler alert: your favourite wave just got a summer upgrade 😎

Our most popular wave on the menu is back with a new feeling for July and August.

Meet the Advanced Cruiser Summer Edition 🌞

Now with even more speed, flow and a more dynamic second section from take off to finish.

We tested it with our community and the feedback says it all: more fun, more speed, more waves and that same Cruiser feeling everyone loves.

Available exclusively this summer for intermediate surfers and above.

🌊 🏄🏻‍♀️🏄🏻‍♂️ Warm water and long rides all the way to the end of the pool 

Could you ask for anything better? 🤩 🤙🏻 Come try it for yourself. First session on July 19th at 19h00. Don’t miss it out! taken in Alaïa Bay by @alaia.bay
10
15 days ago
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We challenged our community to show up with customised softboards, costumes and their best Surf Craft Clash energy ⚡️🏄‍♂️

The rules were simple: get creative, paddle out and send it.

The 3 best rides won surf sessions at Alaïa Bay, but the creativity and commitment from everyone made the session what it was 🎭🔥

Big thanks to everyone who joined and made it such a fun part of Longest Surf Days 🌊 taken in Alaïa Bay by @alaia.bay
4
17 days ago
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LONGBOARD 🤝 FUN

During the Longest Surf Days, we hosted a longboard workshop with @ria.appleton, to guide our surfers on taking their first steps on the board and picking up tips to improve their flow, positioning and confidence.

And what better place to learn than a wave pool?

At Alaïa Bay, our go-to settings for longboarding are Inter Cruiser and Advanced Cruiser. 

Both are forgiving sessions with long rides and enough speed to move on the board, practise your line and enjoy more time on the wave.

Ready to try longboarding at the Bay this summer? 😎 taken in Alaïa Bay by @alaia.bay
4
17 days ago
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A quick, spontaneous session with the crew during the flat at home.
Thanks to @ocean_roots for the great coaching 🏴‍☠️ and the awesome team at @alaia.bay 
Thanks for the great gear @nmdboardco @surfcloud_pt @snotnosesurf @ocean_earth79 
#15yold #bodyboardlife #waves @wavegarden_official taken in Alaïa Bay by @alaia.bay
31
22 days ago
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Surf Craft Clash brought a different kind of energy to the Longest Surf Days 🌊

Costumes, custom softboards, challenges and plenty of commitment in the water.

For this special June edition of Waves of the Month, we picked 4 moments that captured the courage, creativity and spirit of the event, all filmed by our cameras 🎥 

Now it is over to you:

👀 Watch the reel
👉 Vote for your favourite from 1 to 4
🙌 Tag the surfer if you know them

The surfer with the most votes gets a Surf Eye credit for their next session at the Bay.

Votes close on Monday at 12pm CEST. Good luck 🤞🏽 taken in Alaïa Bay by @alaia.bay
6
23 days ago
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