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Alex Mills | Strategist & Creator

@alexmillssocial

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POV: your socials, handed to someone who truly gets it 🙏

I’ve covered big global brands and local legends with the same care. One thing is always consistent: Numbers go up, revenue goes up.

Strategy and content from one person, so it all stays joined up. I dip in as and when you need.

If you’re making the commitment to show up can’t, I’ll make sure you look like the expert you are. And have fun in the processes

- Been putting your socials off? That’s my job.
- Need influencers for real word-of-mouth? That’s my bread and butter.
- Need video that moves the needle? You know the rest.

DM me or tap the link in bio. taken in Sydney, Australia by @alexmillssocial

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18 days ago

Hello friends and new followers 👋 I’m Alex - a Sydney-based freelance social media strategist, video content creator, and influencer marketing lead 🎥

After climbing the corporate ladder, I went independent to help brands, agencies and small businesses grow with content that actually delivers.

I’ve worked with global names like @adobe @spotifyaunz and @optus , purpose-led orgs like @breastscreennsw and all kinds of small businesses across retail, hospitality and the arts - think DJs, filmmakers and local legends 🫶

If you need:

💡 a strategy refresh 🎥 scroll-stopping video content 🤝 influencer campaign support

DM me and let’s chat

#SocialMediaStrategist #ContentCreator #InfluencerMarketing #SmallBusinessSupport #SydneyFreelancer #VideoMarketing #InstagramReels #SocialMediaExpert #SydneySocialMedia taken in Summer Hill, New South Wales by @alexmillssocial

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a year ago

From band rooms to boardrooms, and now, somewhere in between…

Sharing a little origin story - from thrashing on stage to building a hybrid freelance business that feeds my soul and delivers real results for brands, agencies, and small businesses 🫶 [please refrain from LOLling at the emo haircut and lip ring]

I’ve worked across the music industry, corporate B2B, global brands, award-winning campaigns and travelled to Brazil, Vietnam and Korea in the name of creating content 🎬

But the turning point came when I realised:
 - I loved the work… but not the game. - I didn’t want to climb higher. I wanted to work smarter. - I needed to partner with people I align with, doing work that fills my cup.

So I went solo. No 10-year plan. Just a clear sense of what I wanted and didn’t want anymore… and growing confidence in what I could offer on my own terms.

These days, I split my time across strategy, content and influencers, helping startups and agencies show up better online.

It’s brought me full circle: collaborating with old mates, past colleagues, and new clients on projects that truly light me up.

Will I go back to a full-time role someday? Who knows where this will take me over the course of the decade.  Right now, I’m just doing the best work of my life - across so many different spaces, and continuing to sharpen my craft 🛠️

If you’ve ever felt stuck or burnt out, I hope this is your reminder:
 🔁 You can reset. ✍️ You can rewrite the script. ✅ And you can build a version of work that actually works for you.

#OriginStory #FreelancerLife #SocialMediaStrategist #SmallBusinessSydney #DigitalMarketing #SydneyFreelancer #SmallBusinessSupport #ContentCreator taken in Gadigal Land by @alexmillssocial

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a year ago

Being on camera feels awkward for almost everyone 🎥

The freeze, the cringe, not knowing what to do with your hands. Feeling like your mates are gonna take the piss cos you seem like a wannabe influencer. Totally normal.

But it’s worth getting past, because customers buy from faces, not logos. If people never see you, you’re making it harder than it needs to be.

So I’m running a live workshop with @worktribes on how to show up on camera without the cringe.

We’ll go through the simple stuff that makes you look and sound natural. No studio, no expensive kit, just practical things you can put to use straight away 👊

And it pays off well beyond your marketing. Getting comfortable on camera makes you sharper in the boardroom, in meetings, anywhere you have to speak up.

Friday 17 July, 12:30pm AEST. Online, 60 minutes.

Link in bio to grab a ticket. taken in Summer Hill, New South Wales by @alexmillssocial

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11 days ago

Family pawtraits 🐾

The one photo where he looks close to smiling

Those feet 🥹

🫶

Shout out to the yoga block for giving me an extra few inches height 🪜

Father and son ❤️ taken in Eora Nation by @alexmillssocial

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23 days ago

I Write Sins, Not Strategy 🖤

(Don’t worry - I actually do social media strategy very well and am taking on new clients from August.) taken in Summer Hill, New South Wales by @alexmillssocial

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25 days ago

This gig was from about a month ago - I wanted to share at the time but couldn’t find the track to link the audio too 😆 Turns out it was unreleased and only just dropped last week, so here it is 💪

Sydney hardcore is the strongest it’s been in years, with a renaissance of newish bands flying the flag. That said, @homesick_hc are one I’ve been following for almost a decade now and consistently one of my favourite bands.

Think mid-to-late 2000s era hardcore - Defeater, Dead Swans, Ruiner etc - meets darker Deathwish Inc. era. but still sounding contemporary.

The songs are great but the message is more important. Using their platform to highlight First Nations experiences and the often unspoken, hidden and heartbreaking history of colonial Australia.
🖤💛❤️

Very much DIY, very much underground Sydney scene. Well worth checking out - especially to any newer followers from the US and UK who have stumbled across my page

#sydneyhardcore #triplej #alwayswasalwayswillbe taken in The Duke by @alexmillssocial

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a month ago

In all seriousness, @state_of_social ticket prices go up on July 1st. If you’re claiming it before the end of the financial year, now’s the time.

I went last year, paid for it myself, and learned an enormous amount. There’s useful content whether you’re a sole trader, a boutique agency, or part of a larger team.

And what I loved most was the community and the overall vibe - it feels a bit like a glorified holiday while you’re learning. Perth is a fair distance to travel but because of this, you feel fully immersed and engaged rather than dipping in and out for calls/meetings.

This year I’m coming back as an ambassador with expenses covered and a free ticket. Last year I paid out of my own pocket. Either way, I’d recommend doing the same. #Gifted #Sponsored taken in Perth, Western Australia by @alexmillssocial

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a month ago

You may have noticed some videos that start with the most impactful moment and then rewind to the beginning. That’s intentional.

It’s a pattern disruptor. It creates an open loop. And it stops you scrolling because suddenly you need the context to make sense of what you just saw.

It’s not the purist’s approach to storytelling. But if you’re working on a piece of content and the best moment naturally falls later in the story, try pulling it to the front and see what happens.

#contentcreator #socialmediamarketing #contentmarketing #SmallBusinessSydney taken in Summer Hill, New South Wales by @alexmillssocial

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a month ago

My good pal @oldmatevears isn’t just a brilliant videographer and photographer. He’s a brilliant guitarist too. @heistsau are going from strength to strength - their blend of modern metalcore with classic hardcore is really taking them places.

Local heroes in the Sydney scene right now, but it won’t be long before they go beyond that. To my European and US followers - you need to check these guys out. Don’t say I didn’t warn you of their awesomeness taken in Burdekin Hotel by @alexmillssocial

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a month ago

One of my posts went viral over the weekend. I wasn’t that excited about it.

It was a clip of the mighty @poisonthewell. Punk and metal is a huge part of my identity and I genuinely love connecting with people over it. But 37k from people who are never going to hire me doesn’t move the needle for my business.

The post that matters to me is case study that barely scraped four hundred views and a handful of likes.

Different posts have different objectives. The viral stuff builds reach. The valuable stuff builds trust.

Both have a place, but don’t make the mistake of judging your content strategy by your highest performing post. Your most important content will rarely be your most popular. Post it anyway.

🏷️ #contentmarketing #socialmediamarketing #contentcreator #smallbusinesssydney #sydneybusiness taken in Summer Hill, New South Wales by @alexmillssocial

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a month ago

True story - this was my ringtone as a teenager. I wanted to seem mega cool and hardcore when it rang 😎

So good to have @poisonthewell back and sounding as vibrant as ever. New album slaps. The old songs still rule. Welcome back kings taken in The Metro Theatre by @alexmillssocial

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a month ago