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Alice DeVain

@alicetokyo

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JUSTICE FOR WANGWANG 💜
beauty marking girlie & momager at @pk_the_pom | European Women in Beauty Founder
🧿 I have stories to tell
📍NYC 🇮🇹

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There’s nothing like Halloween 🎃

For me it’s allowing yourself to have fun, enter the world of imagination, engage with those around you in shared joy: the beloved characters of your childhood, fantasy fairies and dragons, pop culture favorites, or shared fears (IT, or Exit 31 for any Brooklynite).

It’s exhilarating walking around in someone else’s shoes even if just for a night. by @alicetokyo

Still thinking about our Nemat x Ulta event, the Discovery Garden, to celebrate the new launch of the Layering Trios, and show some love to our iconic products ♥️

If you ever worked an event, you know how much work and care go into putting all of this together, but this time around it was extra special for me because of the people I shared this experience with, the Nemat family. I’m so happy and proud to be part of this 🥹 It just hits different.

To many more special days with special people 🫶

For the polished look at the evening check out @nematperfumes - this is my personal & messy BTS. by @alicetokyo

So apparently now I have a hiking scent? 😌
I didn’t think much of it when I applied a touch of Nemat Himalayan Musk before heading out for a fall hike, but it really made the experience even more magical 🍂🍁

@nematperfumes Himalayan Musk Perfume Oil by @alicetokyo

Third time getting Giulia’s 7 Layers cut 🫶 I think this time we upped it to a 9 1/2 🍒
A great haircut makes you feel like a million bucks, and as an Italian it’s a way of life! Always grazie Giulia 🥹

Tried out @innersensepro @innersenseorganicbeauty ♥️ & you can book with Giulia at @salon718 Carrol Gardens. by @alicetokyo

A few notes:
1. yes we brought it up multiple times, and danced the song and dance of “is it better now”, no it was never better
2. Despite all we persevered and worked on a ton of cool projects that were launched successfully
3. I hope that now she has access to functioning hardware
4. Most meetings could have been an email but sometimes it’s about the vibe and I love chatting 🫶 by @alicetokyo

If you know me, you know I love a kawaii moment.
After the lecture at FIT by the one and only @sebastian_masuda King of Kawaii I had to go get a drink at @tokiodelic_official
Obsessed with the color overload and cute drinks 🩷 protip, make sure to get a counter seat!

And if you know me even better… you know I wouldn’t feel out of place there because I have a long history of roaming around Tokyo dressed up to the nines in agejo fashion 🍒 a story for another time I guess 🤭 by @alicetokyo

Late summer/early fall? by @alicetokyo

Come get a makeover with me at @bellanovabeautylab 🫶 Magda is my esthi bestie skin fairy godmother and has been taking care of my skin for the past six years! My worst kept secret, because every time someone compliments my skin, you bet I’ll spill the beans and name drop Bellanova Beauty Lab (it’s worth the trip to Brooklyn, for those who are not local). Feeling confident in one’s skin is the most beautiful thing to me so I’m very happy to share ✨

Biorepeel facial for collagen stimulation + brow shape + lash lift + IPL hair removal are the treatments I received, and believe me I lest the spa feeling like a new woman ♥️ She also set me up with some products, I’ve been complaining about my under eye for a while now and we might be onto something 👀 by @alicetokyo

LA November 2025

(I only post from Cali) by @alicetokyo

Stay merry LA by @alicetokyo

One year older but none the wiser ♥️ by @alicetokyo

The sky sending me messages 😶‍🌫️ by @alicetokyo