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Iveta De(@aligned_iveta)'s profile avatar HD Profile

Iveta De

@aligned_iveta

16
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30
following
Personal brand strategist. Building and sharing along the way. 10k+ on LinkedIn.
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📍 London
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Jokes aside, I have definitely learned that no matter where you go, you take any underlying challenges with you. But I don’t mind working on them from the mountains of Andorra instead of London 🤷‍♀️ by @aligned_iveta
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13 hours ago
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Nobody likes to hear this, but feeling uncomfortable is the cost you pay to build things that others don’t. I’ve spent the past 18 months building my personal brand on LinkedIn, and now I get: - Messages from people who want to work with me - Event and podcast invites - Clients that feel so aligned I love working with them. Was it always easy? Not at all. Worth it? Absolutely. by @aligned_iveta
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17 hours ago
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Personal brands 🤝 Me If you’re wondering if the hype about PB is worth it… my answer is YES. We will only see this niche grow, so the sooner you get on this, the better. P.S. what’s your fav color of the Iphone 18 Pro?? by @aligned_iveta
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4 days ago
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Follower count is the metric that should matter the least as you start building your personal brand. Here are things that DO matter: 1️⃣ Discovering your voice. The beginning of your personal brand journey is your chance to sharpen what you truly sound like. Don’t outsource this to AI or quick templates and hacks as you’ll lose your essence. 2️⃣ Learning what your audience cares about. Impressions and engagement here are worth much more than followers 3️⃣ Interest from your ideal client. I know accounts that had 20k followers and struggled to sell anything to them, I know people that have 5k and do well. Learn to identify the interest signals, connect with your audience and you’re set. Which ones are you focusing on right now? by @aligned_iveta
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7 days ago
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Turns out they said “learn to rest” for a reason 🙂‍↕️ by @aligned_iveta
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8 days ago
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It took me 18 months for this to click but now I can’t unsee it 👀 Literally the biggest mistake founders building their personal brand make. We all know you’re better than that - and I’m prepping something special that’s based on ALL I’m seeing after speaking with 50+ founders. Slide in my DMs and it’s yours. by @aligned_iveta
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9 days ago
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Most of you focus on the wrong metric when building your personal brand ⚠️⚠️⚠️ Personal brand is a TOOL, not the goal. The main thing to focus on is business growth rather than vanity metrics that feel good but don’t move the needle in your biz. I’m putting together a cheat sheet of 5 most common mistakes founders make when building a personal brand. Comment “sheet” and you’ll be the first to receive it 📩 by @aligned_iveta
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14 days ago
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I’ve been building social media profiles for brands for nearly a decade. Launched and ran at least 5 of my personal social pages. Even now I could be looking at someone else’s content comparing mine to theirs, but if there’s something that building my own LinkedIn personal brand has shown me, it’s that the only comparison worth making is you vs you. Just get better a little bit every day and see what happens. by @aligned_iveta
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15 days ago
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“Oh she got so lucky” Yeah or maybe she took all the chances and all the risks 👀 The more I speak to successful founders, creators and entrepreneurs, the more I realise how much work goes into “luck”. Right time right place is more strategy than serendipity. by @aligned_iveta
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17 days ago
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18 months ago, I started posting on Linkedin like it was my job. A year ago, it has become it. Feeling cringe is just the cost of entry to doing something others aren’t doing (but wish they did). The sooner you stop allowing that define your next steps, the better 💕 taken in London, United Kingdom by @aligned_iveta
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21 days ago
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The fact it took me three weeks to post this says it all 🤓 February 2025 I’ve committed to posting regularly on LinkedIn. 18 months later, that’s the main channel delivering me leads, opportunities and a community that grows daily. You’d think that once you reach the peak of Cringe Mountain (iykyk), posting on other platforms is easy. Turns out, the first step, no matter how many times you do the thing, is still HARD. So here we are - starting another journey afresh. Expect raw takes, honest behind the scenes moments and the reality of building something out of thin air. Let’s goooo! taken in London, United Kingdom by @aligned_iveta
4
23 days ago
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